From Idea to Visibility: A 90-Day Roadmap for Start-ups

28 Oct 2025

Starting and growing a business is exciting; but it’s also overwhelming. How do you find your first customers? Which marketing channels really matter? And with AI changing the game so quickly, how do you keep up without burning out?

That’s exactly what our Start-up Support programme is designed to solve. In just six weeks, you’ll gain the confidence, clarity, and tools to take your idea (or young business) and make it visible, credible, and ready to grow.

Who is it for?

This programme is for anyone in York and North Yorkshire who is:

  • Exploring a new business idea and wants to launch with confidence
  • In the first months of running a business and unsure how to attract clients or customers
  • Up to three years in and struggling to generate consistent sales, leads, or visibility
  • Running a consultancy, professional service, creative practice, or product business and ready to sharpen their marketing
  • Curious about how AI tools like ChatGPT, Microsoft Copilot, or Google Gemini could transform their sales and marketing

No matter your sector, B2B or B2C, services or products, you’ll finish with a clear roadmap to visibility and the confidence to act on it.

What you’ll learn

You’ll work through a step-by-step process to get visible online and attract your first (or next) customers. Along the way, you’ll discover:

  • The 7 Ps of Marketing — how to position your business for traction
  • How to define your ideal customer and build practical audience personas
  • Why visibility, credibility, and interactivity are the keys to sales growth
  • How to use AI tools like ChatGPT for content creation, campaign ideas, and customer insights
  • How to create a 90-day go-to-market plan that balances ambition with realistic action
  • SEO and website essentials for building a strong digital footprint from day one
  • Smart lead generation tactics — both organic and paid — that fit start-up budgets

This isn’t about theory. Each session gives you templates, checklists, and live exercises so you make real progress as you learn.

How it works

  • 6 x 90-minute live online sessions (1 per week)
  • 1 x 30-minute one-to-one call with Jonny or Pascal to personalise your plan
  • Downloadable workbooks, templates, and resources
  • Access to session recordings for review or catch-up
  • A free copy of WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again

You’ll leave each week with tangible outputs: a clear customer profile, a practical marketing roadmap, and the tools to attract and convert clients — whether you sell products, services, or expertise.

Why choose this programme?

Starting up is hard enough; you don’t need more noise, jargon, or generic advice. What makes this programme different is:

  • Real-world expertise: Jonny has over 25 years’ experience helping organisations of all kinds — from professional services firms to tech startups and retail brands — become more visible, generate leads, and grow with confidence. Pascal has delivered government-backed digital transformation programmes for over 20 years.
  • AI-powered edge: We’ll show you how to use AI responsibly to save time, spark ideas, and future-proof your marketing.
  • Proven frameworks: You’ll follow the same roadmaps we use with established businesses and Growth Hub partners across the region.
  • Action, not overwhelm: Each session is practical, energising, and designed to give you confidence to act straight away

About the providers

Jonny Ross is founder of Fleek Marketing, a Fractional CMO, and co-author of WebProud. With 25+ years of experience in small business, SEO, and digital strategy, he specialises in helping businesses become more visible and competitive online. Jonny also co-hosts the 90-Day Website Mastery Podcast.

Pascal Fintoni is a digital marketing and AI consultant with over 30 years’ experience. A popular trainer and speaker, Pascal has delivered hundreds of workshops across the UK,

helping startups and SMEs embrace digital storytelling, content marketing, and AI. He has personally tested over 400 AI and digital tools — and knows how to make them work for real businesses.

Together, Jonny and Pascal bring a delivery style that’s practical, relatable, and full of fresh ideas.

Ready to get started?

If you’re ready to launch your idea, sharpen your marketing, and embrace AI to accelerate your growth, this Startup Support programme is for you.

Event Details

Six week online series starting: Tuesday 28 October at 10am, and then each Tuesday at 10am onwards.

Register now

Spaces are limited. Don’t miss your chance to join the next cohort