Resources: How to get higher in Google, the basics
Want your website to be seen by as many potential customers as possible? Download the following resources to gain practical tips from an experienced Search Engine Optimisation professional, and climb the rankings.
Download: Google key phrase research template
Step-by-step instructions to find key phrases your customers are actually searching for on Google, from SEO professional Helen Reynolds of Ink Gardener Copywriting.
Download: Website navigation structure: standard examples
Stuck on your website layout? SEO professional Helen Reynolds of Ink Gardener Copywriting shares some examples to spark ideas.
Download: SEO key phrase cannibalisation avoider
As websites grow, it’s easy to forget past actions. SEO professional Helen Reynolds of Ink Gardener Copywriting shares her template to keep track of the SEO key phrases applied to each individual web page/blog. Refer to it so you avoid duplicating their use in the future.
Provided by Helen Reynolds
After growing up near Scarborough and graduating from Cambridge University, Helen started working on websites in 1997. She managed the digital presence of an international travel company in Gatwick and the Lake District National Park. Now based in York, Helen founded Ink Gardener Copywriting in 2014, helping everyone from candle makers to cathedral deans.
In 2024/25 Helen led the Growth Hub’s How to get higher in Google programme for 23 North Yorkshire-based businesses. This included workshops, website MOTs, SEO mini-overhauls and one-to-one advice. Her aim is to help businesses grab the attention of humans and Google alike through friendly, professional content.