Steps into Digital: Instagram for Business, A Beginner’s Guide (Ripon)

14 Oct 2025

🟢 First step into digital

This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account, business and your confidence at beginner level.

    • Don’t know where to start with Instagram?
    • Are you a new business? Are you a small business?
    • Do you have a product or service?
    • Do you need help getting started on Instagram?

    Then this workshop is for you.

    Charlotte Watson is an experienced educator this is a packed and informative practical workshop, with expertise in running her own businesses for several years, combined with knowledge of social media management, brand strategy and small business mentoring will provide you with confidence and skills to grow your business in simple steps.

    What you will gain from the day:

    • Learn how to build and showcase your brand story
    • Attracting and keeping your key customers
    • Creating your working bio using keywords
    • Creating captivating content: introduction to posts, stories, reels
    • (Why, when, and how to use them)
    • Insta loves & loathes (a.k.a. do’s & don’ts!)
    • Meet others in the same boat who you can learn alongside.

    Prerequisites & what to bring:

    You will need an Instagram / Facebook Professional / Business account already set up plus the device you will be using it on (we recommend a smartphone). We will not have time on the day to set up Insta accounts from scratch so please contact us no later than 7 days before the workshop if you need help with this.

    Event details

    Time and Date: Tuesday 14 October, 10:00am – 15:00pm

    Location: Ripon Community House, Sharow View, 75 Allhallowgate, Ripon HG4 1LE

    Register now

    Someone will be in touch to confirm your place, please note we may not be able to offer a place to everybody who registers.

    UK Shared Prosperity Fund

    The Steps into Digital programme are funded by the UK Government through York and North Yorkshire Combined Authority’s allocation of the UK Shared Prosperity Fund. Steps into Digital is open to businesses within York & North Yorkshire.

    The UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills.

    For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus