Steps into Digital: Data Analytics in 3rd Party Tools

24 Oct 2025

🟢 First step into digital

This webinar is part of Data Analytics for Smarter Decisions, a nine part online workshop series designed to help businesses at every stage of their data journey, from those just starting out to those ready to explore artificial intelligence and compliance. Each session is practical, jargon free and grounded in real business use cases, ensuring participants leave with tools and knowledge they can apply immediately.

Delivered by Data Stream UK, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy, analytical insight and practical implementation support for SMEs. 

Data Stream was born out of a profound understanding of the challenges facing businesses in today’s data-driven landscape. They witnessed first hand how companies struggled to navigate the complexities of emerging technologies while grappling with legacy software and a shortage of internal data expertise. It became evident that there was a need for a partner who could bridge the gap between the data-driven future and the present state of businesses. Their mission is to empower businesses with data-driven solutions tailored to their unique objectives.

About this webinar

Businesses increasingly rely on platforms like Google Analytics, Meta Business Suite and Google Ads to understand their customers. This session explores how to get the most out of these tools, showing how their data can drive smarter marketing and sales decisions.

Following this session, you will be able to:

  • Navigate the basic features of Google Analytics, Meta Business Suite and Google Ads.
  • Identify which metrics are most relevant for measuring marketing and sales performance.
  • Generate a simple performance report to support decision making in your business.

Event details

Where: Online

When: Friday 24 October, 10am -11:30am

📸 This workshop will be recorded and available on the Growth Hub website after the session is delivered. The recording will be sent out to all who register, regardless of whether you are able to attend on the day or not.

Sign up once, get access to all nine sessions.

UK Shared Prosperity Fund

The Steps into Digital programme are funded by the UK Government through York and North Yorkshire Combined Authority’s allocation of the UK Shared Prosperity Fund. Steps into Digital is open to businesses within York & North Yorkshire.

The UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills.

For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus