LinkedIn Webinar: Build Your Personal Brand on LinkedIn
17 Sep 2025
This webinar is for people who have no online presence on LinkedIn or a basic account. They want to understand LinkedIn, how it works and to start building their online presence and network.
The webinar will cover the importance of building an online presence on professional networking site LinkedIn. This includes creating a profile with a professional photo and a compelling summary. It will also delve into understanding and mastering LinkedIn to achieve visibility and engagement, as well as providing tips on creating content, utilising keywords and hashtags, and engaging in meaningful networking activities.
The session aims to equip participants with the knowledge and skills to effectively leverage LinkedIn for personal branding and professional networking.
What we’ll cover:
- What is a personal brand?
- How to set up and
- optimise their profile.
- How to make your “About” section standout.
- How to set the correct setting to be visible and protect your account.
- What functions are available and how to use them.
- How to create content that shows your expertise/experience and build your network.
- How to engage with others to build your network.
- How to ask for recommendations.
- How to implement Social Media Selfcare.
By the end of this session, participants will:
- Develop an Engaging Social Media Presence
- Utilise LinkedIn as a Networking Platform.
- Create and Share Value-Driven Content.
- Manage their social media mental health activity.
Delivered by Rebecca Mason, The Social Media Tree.
As part of the York Business community, Rebecca work’s with businesses providing bespoke social media support with a strategic approach to help them achieve their business goals.
Qualified in Strategic Social Media Marketing and a successful corporate career spanning 30 years, Rebecca has developed extensive skills in various sectors, including training, leadership, people management, sales, business development, operations, and customer service. This combination of skills allows her to support businesses of all levels and sectors. She’s also a Visiting lecturer at York St John Business School and Skills Tutor with York Learning.
Event details
When? Wednesday 17 September, 10am to 11:30am
Where? Online
This webinar will be recorded and available on the Growth Hub website after the session is delivered. The recording will be sent out to all who register, regardless of whether they are able to attend on the day or not.