How to get higher in Google: The basics
13 Aug 2025
Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.
Topics covered
- What exactly is Search Engine Optimisation – SEO?
- What the Google search robots see
- How you’re probably already optimising for Google
- Free tools to discover what your customer is looking for
- Mistakes to avoid
- Quick wins such as About pages, blogs and case studies
Who is it for?
Any business with a website on any platform including Wix, Squarespace, Shopify and WordPress.
Delivered by Helen Reynolds
After growing up near Scarborough and graduating from Cambridge University, Helen started working on websites in 1997. She managed the digital presence of an international travel company in Gatwick and the Lake District National Park. Now based in York, Helen founded Ink Gardener Copywriting in 2014, helping everyone from candle makers to cathedral deans.
In 2024/25 Helen led the Growth Hub’s How to get higher in Google programme for 23 North Yorkshire-based businesses. This included workshops, website MOTs, SEO mini-overhauls and one-to-one advice. Her aim is to help businesses grab the attention of humans and Google alike through friendly, professional content.
Event details
Where? Online
Date: Wednesday 13 August
Time: 10am to 11am