Webinar: Inclusion Training for Hospitality and Retail Businesses

Join us for an essential webinar to boost your business by embracing inclusivity. This session will cover key areas like disability awareness, inclusive communication, the impact of the Equality Act, and the potential of the “Purple Pound”—a market worth billions in untapped spending power.

This session, delivered by Rachel Barber of Living 4 Moments, serves as an introduction to inclusivity topics and how they can be applied to customer-facing businesses – supporting your customers, staff, and bottom line.

About the webinar

In this session, we will briefly discuss a variety of inclusion topics and explore the significance of perceptions and inclusion.

Topics will include:

Disability awareness
Communication skills and use of language
Customer and employee loyalty
Relevant legislation, such as the Equality Act
The potential of untapped markets via the Purple Pound
Actions you can take and examples of good practice

Join our upcoming inclusion training to make your business more accessible and welcoming for disabled customers and employees. This training will equip your team with essential knowledge in deaf and dementia awareness, as well as practical strategies to create inclusive spaces.

The session focuses on empowering your staff with techniques and tools to better serve disabled customers, boosting your team’s confidence and capability to meet diverse needs. Plus, an inclusive environment isn’t just ethical—it’s profitable. The “Purple Pound” represents a £14.6 billion market in tourism alone, with even greater potential if accessibility is improved.

Living 4 Moments will guide you through identifying and overcoming common barriers, helping your business unlock revenue and become a preferred choice for disabled customers and their families. Remember, 20% of the population has a disability, and 70% of disabled customers won’t return if they encounter barriers. Join us in aiming for progress and start building lasting, inclusive practices today.

Who is this for?

This webinar is aimed primarily at customer-facing businesses such as retail and hospitality, but is relevant to all business’ as the knowledge can be applied to staff too.

In-Person Sessions

This webinar serves as an introduction to the topic and will be followed up by a workshop that will be held in various locations across North Yorkshire.

These will be confirmed in the near future.

Feedback from recent sessions delivered by Rachel

“Brilliant training, having a mixture of text, videos and questions made it interesting and engaging!“

“Rachel was very responsive to the group and pitched the training at just the right level“

“Fantastic, really engaging session with a good balance of information and small activities to get the group thinking about the topic and reflecting on how our practice could be improved.“

How can I join?

The webinar will be held on 26 November from 10:00-11:30.

About the presenter

Rachel helps businesses in hospitality, tourism and care to maximise their income through increased occupancy and compliance. She does this by supporting businesses to attract and retain loyal customers and employees. Her training and consultancy are based on lived experiences and research into best practices.

Overall the UK economy according to Purple is losing £274 billion a year by not being accessible for disabled customers and employees. Why would anyone throw away potential income?

Rachel has lived with a severe/profound hearing loss. Through her personal challenges and varied career in the private, public and voluntary sector she has gained an insight into the different challenges and cultures of organisations and their impact on disabled people. As a problem solver, she has come up with solutions that work for individuals and businesses.