Making Values Pay: Meaningful Marketing
27 Mar 2025
Part of the Making Values Pay webinar series.
Businesses that communicate their values clearly and authentically stand out from the crowd. Whether you’re a start-up or an established business, telling your story in a way that resonates is key to winning trust, and business.
But how do you craft a compelling brand story? How do you showcase what makes you different without overcomplicating it? And how can you ensure your marketing is both engaging and credible?
This session will break down the essentials of truthful, effective marketing that connects with the right audience and drives real results.
Presented by Richard Lanning, Enterprise Cube.
Hear from the Growth Hub’s Marketing and Sales specialist Harriet Stainton, and Jack Colding, specialist for environment and sustainability.
What we’ll cover
- What good marketing looks like: Discover what works in storytelling and brand positioning.
- How to communicate your business values effectively: Whether it’s quality, innovation, or community impact, make your message clear and engaging.
- Authenticity vs. over-promising: Build a brand voice that feels genuine and trustworthy.
- Simple marketing strategies that work: Practical techniques to craft messaging that attracts and converts customers.
- Understanding marketing guidelines: A clear, jargon-free look at rules like the Green Claims Code and how they apply to your business.
Read our Companion Blog: Knowing What to Say: The Green Claims Code and Effective Business Marketing
Where and when?
- Thursday, 27 March 2025 – 10:00am
- Online, hosted on Zoom
