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DTSTART;TZID=Europe/London:20260204T100000
DTEND;TZID=Europe/London:20260204T160000
DTSTAMP:20260415T075750
CREATED:20251217T145315Z
LAST-MODIFIED:20251217T145315Z
UID:17978-1770199200-1770220800@ynygrowthhub.com
SUMMARY:🌍 Smartphone Video Masterclass: Ingleton
DESCRIPTION:Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you’re B2B or B2C\, a sole trader or a growing team\, this workshop will equip you with the essential skills to produce professional\, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops\, following exceptional demand. \n \nWhat You’ll Learn: \n\nDevelop a tailored video strategy for your business\nGet an introduction to filming and camera techniques\nLearn about the equipment you need (and what you don’t!)\nPlan and storyboard your video content\nStep outside your comfort zone and grow your on-camera confidence\nEdit videos with tiles\, captions\, transitions and more – ready to post!\n\nThe workshop will be delivered to a small group for a focused\, practical experience \nBy the end of the day\, you’ll walk away with: \n\nA video you’ve planned\, filmed\, and edited yourself\nThe skills to create more content going forward\nA boost in confidence using video to promote your business\n\nWhy Video? \nVideo is one of the most powerful tools in digital marketing today. It grabs attention\, tells your story\, and helps your business stand out online. This workshop is perfect for small businesses and teams who want to take control of their content and make a bigger impact on social media. \nAbout the Provider \nRyan Mulhern is Director at First Frame\, who create Video Strategies for clients to help them increase brand exposure\, and generate leads through regular\, authentic video content. He believes that regular video with a strategy is much more beneficial for a client than just a one off video. \nWhere and When\nWhen: 4 February\, 10am to 4pm \nWhere: Ingleton Village Community Centre \n  \nRegister now
URL:https://ynygrowthhub.com/event/smartphone-video-masterclass-ingleton/
LOCATION:Ingleton Village Community Centre\, Ingleton Village Community Centre\, Ingleton\, Skipton & Ripon\, LA6 3HG
CATEGORIES:Suitable for All
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260203T100000
DTEND;TZID=Europe/London:20260203T160000
DTSTAMP:20260415T075750
CREATED:20260113T112832Z
LAST-MODIFIED:20260113T113038Z
UID:18324-1770112800-1770134400@ynygrowthhub.com
SUMMARY:🟢 2 Day Digital Marketing Workshop: Richmond
DESCRIPTION:This in-person\, 2-day course is designed to equip businesses in York & North Yorkshire with the essential digital marketing skills they need to feel more confident and grow.  \n \nWho Will Benefit?\nThis workshop is perfect for SME owners and staff who: \n\nHave the time to handle their own marketing.\nLack the skills\, knowledge\, or confidence to start.\nDo not have the budget to outsource to an agency.\nAttendance is not limited by sector or industry.\n\nWhat You Will Cover\nLearn practical\, immediately applicable strategies across a range of vital topics\, including: \n\nBranding: Develop your brand\, define customer personas\, and establish brand pillars.\nSocial Media: Select the right platforms based on their strengths and relevance.\nContent Creation\nEmail Marketing\nReputation Management\nUsing AI for Digital Marketing\nReviewing Analytics\nMarketing Planning\nHelpful Free Tools: Explore Google Business Profile\, Canva\, and scheduling tools.\n\nWorkshop Details\n🕑 10am – 4pm \n📆 Day 1: Tuesday 3 February \n📆 Day 2: Tuesday 10 February \n📍  Richmondshire Rugby Union Football Club \nRegister Now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-2-day-digital-marketing-workshop-richmond/
LOCATION:Richmondshire Rugby Union Football Club\, Theakston Lane\, Richmond\, Richmond & Northallerton\, DL10 4LL
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260203T100000
DTEND;TZID=Europe/London:20260203T120000
DTSTAMP:20260415T075750
CREATED:20260108T155137Z
LAST-MODIFIED:20260129T150503Z
UID:18169-1770112800-1770120000@ynygrowthhub.com
SUMMARY:🌍 Peer to Peer Sessions: International Trade
DESCRIPTION:Want to grow your business through international trade? This programme is for you.\n \nAfter recently delivering a series of highly regarded peer-to-peer activities designed to reduce isolation among small business owners and managers. These sessions have led to tangible innovation and productivity improvements\, as participants learn from trusted peers and build strong\, relevant local networks. \nParticipants explained the day-to-day demands often keep them working in their business rather than on it. \nThese peer sessions provided valuable time and space to step back\, build confidence and resilience\, and gain practical insights from others facing similar challenges. \nBuilding on this positive feedback\, we are now extending the programme and bringing together a cohort of small and medium-sized business owners and managers who want to make the most of sales opportunities in international markets. \nWhether you are new to exporting or already trading overseas and looking to optimise your approach\, this programme could be right for you. \nProgramme aims\nThe aim of the group is to harness collective experience to help participants: \n\nDevelop scalable\, sustainable\, and profitable international business models\nIdentify and capitalise on international opportunities\nRemove barriers to international sales and delivery\nMinimise risk\n\nWhy join?\nExpanding into overseas markets can be exciting—but it can also feel complex and frustrating. Even experienced exporters face important questions: \n\nIs your offer right for international customers?\nAre you trading in the most suitable markets and marketplaces?\nHow will you generate sales and deliver effectively overseas?\nWhat resources will you need\, and how will you remain profitable?\nWhat statutory and regulatory requirements must you consider?\nHow can you protect your business and intellectual property?\n\nThis practical international trade programme will help you clarify what you want—and realistically can—achieve\, then support you in identifying the most effective ways to get there with minimal disruption to your business. \nHow will it work?\nThe programme runs over six weeks and includes six two-hour facilitated group sessions. Delegates will identify and discuss opportunities and challenges\, using collective experience to broaden options\, make informed decisions\, and take practical actions to optimise their international activity. \nEach session is led by an experienced SME owner with a strong track record of developing overseas markets across multiple sectors. Discussions are non-competitive\, confidential\, and supportive\, creating a safe environment where participants can explore ideas openly and without judgement. \nAfter each session\, delegates will receive: \n\nA concise session summary\nPractical tools and checklists to support further thinking and application\n\nThese can be used at a pace that suits your business. \nIn addition\, each delegate is entitled to two hours of one-to-one coaching with the programme facilitator. \nWhat will be covered?\nDiscussion topics will be shaped by the group\, but may include: \n\nWhy trade internationally? Understanding how international trade can add value\nIdentifying and removing barriers to growth\nInternationalising your offer and considering localisation\nChoosing the right markets and marketplaces\nUnderstanding and securing the resources you need\nRoutes to market and international business models\nFinding and managing overseas partners\nAdministration and compliance\nProtecting your business and IP\nUnderstanding the numbers\nWhat additional support is available\n\nPeer group discussions and coaching sessions are also open to any specific issues participants wish to explore. \nPlaces are limited for each cohort.\nIf you would like to benefit from shared international trade experience\, practical support\, and expert facilitation\, we encourage you to book early to secure your place. \nWhere and When\nThis programme will be delivered weekly online via Zoom\, on Tuesdays from 10am – 12pm. \n\nWorkshop 1 | Tuesday 3 February\, 10am – 12pm\nWorkshop 2 | Tuesday 10 February\, 10am – 12pm\nWorkshop 3 | Tuesday 17 February\, 10am – 12pm\nWorkshop 4 | Tuesday 24 February\, 10am – 12pm\nWorkshop 5 | Tuesday 3 March\, 10am – 12pm\nWorkshop 6 | Tuesday 10 March\, 10am – 12pm\n\nRegister now
URL:https://ynygrowthhub.com/event/peer-to-peer-sessions-international-trade/
LOCATION:Online
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260203T090000
DTEND;TZID=Europe/London:20260203T150000
DTSTAMP:20260415T075750
CREATED:20260113T172657Z
LAST-MODIFIED:20260130T101415Z
UID:18348-1770109200-1770130800@ynygrowthhub.com
SUMMARY:🟢 [FULL] Sales Skills for Business Owners Who Hate Selling: York
DESCRIPTION:Most business owners didn’t start their businesses to become salespeople – but selling is essential for growth. This hands-on workshop introduces you to the Trust Sales System\, Urban Spark’s proven methodology for building confidence in sales without pushy tactics. \n \nYou’ll learn the fundamentals of becoming a trusted sales professional: starting sales conversations naturally\, understanding your ideal customer profile\, structuring discussions that uncover customer needs\, qualifying the right prospects\, handling common objections with confidence\, and closing deals that feel authentic. \nThrough interactive exercises\, hands-on practice\, and expert guidance from someone who’s done over 30\,000 sales conversations\, you’ll develop practical skills you can use immediately. \nPerfect for business owners\, founders\, and solopreneurs who are brilliant at their craft but struggle with the sales side of their business. \nWhat participants will leave with: \n\nIntroduction to the Trust Sales System\nProven conversation frameworks and scripts\nIdeal customer profile template\nObjection-handling techniques\nFoundation skills of a trusted sales professional\nAccess to ongoing Q&A support sessions\n\nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \nWorkshop Details\nTuesday 3 February\, 9am – 3pm \nYork Guildhall \nThis workshop is now full.\nPlease complete the form to be added to the waiting list.
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-sales-skills-for-business-owners-who-hate-selling-york/
LOCATION:The Guildhall York\, Guildhall\, Coney St\, York\, York Central\, YO1 9QN
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260202T120000
DTEND;TZID=Europe/London:20260202T133000
DTSTAMP:20260415T075750
CREATED:20251219T162452Z
LAST-MODIFIED:20251219T162521Z
UID:18085-1770033600-1770039000@ynygrowthhub.com
SUMMARY:🟢 Setting up your Google Business Profile for Success: Lunch and Learn Webinar Series
DESCRIPTION:This series will explore the free tools available from Google to help small businesses increase their online presence. Plus\, you’ll learn how to leverage Google’s paid advertising platform for scalable growth without feeling like you are just wasting money. Participants will leave feeling confident to start using Google Tools to Improve their visibility\, generate leads and make more sales online. \n \nBy the end of this session\, participants will be able to:\n\nUnderstand how Google Business Profiles can improve visibility and credibility.\nSet up and optimise their Google Business Profile to appear in Google Search and Google Maps results.\nConfidently collect and manage Google reviews to build trust and improve search rankings.\nInterpret insights to understand how customers are finding their business online.\nIdentify additional Google tools that can support business growth.\n\nWho this series is for\nParticipants of all abilities are welcome from beginners with no previous experience or technical skills to more experienced users who want to make sure they are maximising all the features Google has to offer. \nSuitable for location-based businesses with premises\, product-based businesses with an online store and service-based businesses.  These webinars are aimed at self-employed business owners\, freelancers and marketing teams in small businesses. \nAbout the provider\nDelivered by Louise Mason\, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1\,000 businesses do better\, smarter marketing by developing marketing strategies to attract\, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples\, Butterkist\, Portakabin and Best Western hotels\, Louise has a wealth of knowledge to draw from to help business owners like you. \n  \n These webinars will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \n  \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/setting-up-your-google-business-profile-for-success-lunch-and-learn-webinar-series/
LOCATION:Online
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260202T100000
DTEND;TZID=Europe/London:20260202T140000
DTSTAMP:20260415T075750
CREATED:20251010T103542Z
LAST-MODIFIED:20251215T153831Z
UID:16872-1770026400-1770040800@ynygrowthhub.com
SUMMARY:🟢 Start-up business training for therapists in the holistic\, beauty\, hair and health fields: Northallerton
DESCRIPTION:Starting in business or thinking of making the move and have 100s of questions? This course is for you! \n\n\n\n\n\nThis three-stage course is designed for therapists and professionals in fields like personal training\, pet grooming\, and hairdressing\, and covers everything you need to successfully set up and run your own business. \n\n\n\n\n\n\n\n\n\nWe will help you identify some of the key questions and help you find the answers that are right for your business. Things like: \n\n\n\n\n\n\nHow much will I charge?\n\n\n\n\n\n\n\n\n\nHow will I record my income?\n\n\n\n\n\n\n\n\n\nHow do I get clients?\n\n\n\n\n\n\n\n\n\nWhat support is available to me?\n\n\n\n\n\n\n\n\n\nHow do I make time for my family?\n\n\n\n\n\n\nLed by a successful therapist with over 20 years of business experience\, this course offers a supportive and non-judgemental space to learn\, share challenges\, and grow alongside others in similar positions. \n\n\n\nYou’ll leave with clear\, actionable steps to build your business your way. \n\n\n\nThe course includes a face-to-face workshop\, a one-to-one coaching session\, and a final online group meet-up to celebrate your progress and share your wins. \n\n\n\nEvent details\n\n\n\nWhen: Monday 2 February 2026\, 10am – 2pm \n\n\n\n\n\nWhere: Evolution Business Centre\, Northallerton\, DL6 2NQ \n\n\n\nRegister now
URL:https://ynygrowthhub.com/event/start-up-business-training-for-therapists-in-the-holistic-beauty-hair-and-health-fields-northallerton/
LOCATION:Evolution Business Centre\, Northallerton\, Richmond & Northallerton\, DL6 2NQ\, United Kingdom
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260130T100000
DTEND;TZID=Europe/London:20260130T113000
DTSTAMP:20260415T075750
CREATED:20251117T125642Z
LAST-MODIFIED:20251117T135328Z
UID:17381-1769767200-1769772600@ynygrowthhub.com
SUMMARY:🟢 Finance & Accounting Tools: Automation & Efficiency Webinar Series
DESCRIPTION:Digital accounting tools simplify bookkeeping\, invoicing\, and compliance. \nThis workshop introduces the most popular platforms for SMEs and explores how automation can eliminate repetitive admin tasks. \nParticipants will learn how to digitise expense tracking\, reconcile transactions\, and produce instant reports for better financial visibility. \n \nLearning Outcomes:\n\nSelect the right accounting tool for your business needs and industry.\nAutomate key financial processes such as invoicing and bank reconciliation.\nGenerate reports to monitor cash flow\, profitability\, and business performance.\n\nDelivered by Data Stream UK\, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy\, analytical insight and practical implementation support for SMEs. \nWhen? Friday 30 January 2026 | 10am-11:30am \nWhere? Online \n📸 These workshops will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/finance-accounting-tools-automation-efficiency-webinar-series/
LOCATION:Online
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260129T100000
DTEND;TZID=Europe/London:20260129T160000
DTSTAMP:20260415T075750
CREATED:20251204T122437Z
LAST-MODIFIED:20260116T120437Z
UID:17729-1769680800-1769702400@ynygrowthhub.com
SUMMARY:🌍 Tourism Business Booster: Create your winning Marketing Plan for 2026 (York)
DESCRIPTION:Free one-day training for tourism businesses across York & North Yorkshire – with sessions across Skipton\, Scarborough\, Northallerton\, York and Harrogate. \nIt’s a tough market and costs are rising all the time for hospitality and tourism businesses.  This means that you need to increase revenue\, and smarter marketing is one definite way forward.    Would you or a member of your team like to attend a free one-day training seminar (10am – 4pm) in January to help you create and fine-tune your marketing for 2026 and introduce more creativity and new ideas to your marketing plans? \n  \nWhat’s the format of the day? \nEach free training day will involve a maximum of 12 businesses from your district\, and will be led by former Marketing Director of Yorkshire Tourist Board\, Martin Evans. As “Tourism Business Booster” sessions\, they will be lively and full of marketing and promotional ideas to put into practice in your business. We already know that with an ongoing cost of living crisis\, slackening demand\, and staff wages and other costs continuing to rise\, it’s going to be a tough 2026 for most businesses.  So this free workshop from the Growth Hub\, is just what you need in order to hit the ground running with sharpened and cost-effective marketing for the challenging times ahead! \n  \nTell me more \nThis fully funded programme\, free to hotels\, B&Bs\, self-catering operators\, wedding venues\, restaurants\, spas\, visitor attractions and events organisers\, is delivered by Martin Evans of The Tourism Business\, the York-based award-winning marketing consultancy which has worked with leading hotels\, attractions and other tourism operators for the last 25 years. \n  \nAbout Martin \nMartin Evans has considerable experience in delivering business advice\, coaching\, mentoring and training to hundreds of small and medium-sized businesses\, including being joint Lead UK Coach on the DTI’s UK “Profit through Productivity” benchmarking and best practice scheme for tourism businesses. As a former Marketing Director of Yorkshire Tourist Board and of Consort Hotels group\, and organiser of national marketing conferences for hotels\, attractions\, spas and wedding venues\, he is well positioned to add real value to your marketing in just one day. \n  \nFeedback from previous attendees \n“Martin has been really helpful and given straightforward\, easy to implement advice.” \n “Spending time with Martin has been invaluable\, for many different reasons\, but as someone who works alone\, to have the input and expertise of someone who is so experienced in this area\, has offered great support for the business\, and almost more importantly\, a real coaching and mentoring opportunity for me” \n  \nYour next step \nThis fully funded programme runs through on six different days in January and is only available to small/medium-sized businesses (or charities) trading or registered in York or North Yorkshire. Places are limited so please register early to avoid disappointment. \n  \nChoose the location that’s right for you: \n Skipton – Tuesday 13 January\, 10am – 4pm \n [FULL] Scarborough – Thursday 15 January\, 10am – 4pm \n Northallerton – Tuesday 20 January\, 10am – 4pm \n York – Thursday 22 January\, 10am – 4pm \n Harrogate – Tuesday 27 January\, 10am – 4pm \n York – Thursday 29 January\, 10am – 4pm \n  \nEvent details\nThursday 29 January\, 10am – 4pm \nBar Convent\, York \nRegister now
URL:https://ynygrowthhub.com/event/create-your-winning-marketing-plan-for-2026-york-2/
LOCATION:The Bar Convent Living Heritage Centre\, 17 Blossom St\, York\, York Central\, YO24 1AQ
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260129T100000
DTEND;TZID=Europe/London:20260129T150000
DTSTAMP:20260415T075750
CREATED:20251208T092515Z
LAST-MODIFIED:20260115T155608Z
UID:17812-1769680800-1769698800@ynygrowthhub.com
SUMMARY:🟢 [FULL] Instagram for Business\, A Beginner’s Guide: Malton
DESCRIPTION:This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account\, business and your confidence at beginner level. \n \n\nDon’t know where to start with Instagram?\nAre you a new business? Are you a small business?\nDo you have a product or service?\nDo you need help getting started on Instagram?\n\nThen this workshop is for you. \nWhat you will gain from the day: \n\nLearn how to build and showcase your brand story\nAttracting and keeping your key customers\nCreating your working bio using keywords\nCreating captivating content: introduction to posts\, stories\, reels\n(Why\, when\, and how to use them)\nInsta loves & loathes (a.k.a. do’s & don’ts!)\nMeet others in the same boat who you can learn alongside.\n\nPrerequisites & what to bring: \nYou will need an Instagram / Facebook Professional / Business account already set up plus the device you will be using it on (we recommend a smartphone). We will not have time on the day to set up Insta accounts from scratch so please contact us no later than 7 days before the workshop if you need help with this. \nAbout the provider: \n\nCharlotte Watson is an experienced educator this is a packed and informative practical workshop\, with expertise in running her own businesses for several years\, combined with knowledge of social media management\, brand strategy and small business mentoring will provide you with confidence and skills to grow your business in simple steps. \nEvent details\nThursday 29 January\, 10am – 3pm \nEnterprise House\, 17 Cherry Farm Cl\, Malton YO17 6AS \nThis programme is now full\, please complete the form to be added to the waiting list.
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-instagram-for-business-a-beginners-guide-malton/
LOCATION:Enterprise House\, Malton\, Thirsk & Malton\, YO17 6AS
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260127T100000
DTEND;TZID=Europe/London:20260127T160000
DTSTAMP:20260415T075750
CREATED:20251106T141600Z
LAST-MODIFIED:20260107T141646Z
UID:17234-1769508000-1769529600@ynygrowthhub.com
SUMMARY:🟡 Data & Analytics: Next Step into Digital
DESCRIPTION:Designed for businesses who already collect some data but want to actually do something with it. This session bridges the gap between tracking and decision-making. \nTurn data into action and make better marketing decisions. Already tracking some data? This session shows you how to read patterns\, build live dashboards\, and plan future campaigns using these insights. You’ll also explore forecasting tools\, customer journey mapping\, and how to present your data clearly and ethically. \n\nCore Topics: \n\nReviewing Performance: Reading trends over time — traffic\, conversions\, drop-offs.\nCreating Custom Dashboards: Combining GA\, CRM\, and ad data in tools like Looker Studio or Airtable to get a real-time view.\nCustomer Journey Mapping with Data: Using segmentation to personalise experiences\, fix drop-offs\, and optimise campaigns.\nIntro to Predictive Tools: Using forecasting features in CRM or GA4\, and demystifying terms like “attribution modelling.”\nData Ethics & Storytelling: Presenting data in a way that builds trust — internally and with customers.\n\nTakeaways: \n\nGoogle Looker Studio dashboard template\nCustomer journey mapping worksheet\nA guide to choosing your next data tool\n\nThis workshop is suitable for Intermediates\, attend Data & Analytics for Beginners: Day 1. \nWhen: Tuesday 27 January\, 10am – 4pm (Full day workshop) \nWhere: Harrogate Civic Centre\, St Luke’s Mount\, Harrogate\, HG1 2AE \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a1-data-analytics-for-intermediate-users-day-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Intermediate,Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260127T100000
DTEND;TZID=Europe/London:20260127T113000
DTSTAMP:20260415T075750
CREATED:20251106T152442Z
LAST-MODIFIED:20260115T094721Z
UID:17248-1769508000-1769513400@ynygrowthhub.com
SUMMARY:🟢[FULL] From Idea to Visibility: A 90-Day Roadmap for Start-ups
DESCRIPTION:Starting and growing a business is exciting; but it’s also overwhelming. How do you find your first customers? Which marketing channels really matter? And with AI changing the game so quickly\, how do you keep up without burning out? \nThat’s exactly what our Start-up Support programme is designed to solve. In just six weeks\, you’ll gain the confidence\, clarity\, and tools to take your idea (or young business) and make it visible\, credible\, and ready to grow. \n\nWho is it for?\nThis programme is for anyone in York and North Yorkshire who is: \n\nExploring a new business idea and wants to launch with confidence\nIn the first months of running a business and unsure how to attract clients or customers\nUp to three years in and struggling to generate consistent sales\, leads\, or visibility\nRunning a consultancy\, professional service\, creative practice\, or product business and ready to sharpen their marketing\nCurious about how AI tools like ChatGPT\, Microsoft Copilot\, or Google Gemini could transform their sales and marketing\n\nNo matter your sector\, B2B or B2C\, services or products\, you’ll finish with a clear roadmap to visibility and the confidence to act on it. \nWhat you’ll learn\nYou’ll work through a step-by-step process to get visible online and attract your first (or next) customers. Along the way\, you’ll discover: \n\nThe 7 Ps of Marketing — how to position your business for traction\nHow to define your ideal customer and build practical audience personas\nWhy visibility\, credibility\, and interactivity are the keys to sales growth\nHow to use AI tools like ChatGPT for content creation\, campaign ideas\, and customer insights\nHow to create a 90-day go-to-market plan that balances ambition with realistic action\nSEO and website essentials for building a strong digital footprint from day one\nSmart lead generation tactics — both organic and paid — that fit start-up budgets\n\nThis isn’t about theory. Each session gives you templates\, checklists\, and live exercises so you make real progress as you learn. \nHow it works\n\n6 x 90-minute live online sessions (1 per week)\n1 x 30-minute one-to-one call with Jonny or Pascal to personalise your plan\nDownloadable workbooks\, templates\, and resources\nAccess to session recordings for review or catch-up\nA free copy of WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again\n\nYou’ll leave each week with tangible outputs: a clear customer profile\, a practical marketing roadmap\, and the tools to attract and convert clients — whether you sell products\, services\, or expertise. \nWhy choose this programme?\nStarting up is hard enough; you don’t need more noise\, jargon\, or generic advice. What makes this programme different is: \n\nReal-world expertise: Jonny has over 25 years’ experience helping organisations of all kinds — from professional services firms to tech startups and retail brands — become more visible\, generate leads\, and grow with confidence. Pascal has delivered government-backed digital transformation programmes for over 20 years.\nAI-powered edge: We’ll show you how to use AI responsibly to save time\, spark ideas\, and future-proof your marketing.\nProven frameworks: You’ll follow the same roadmaps we use with established businesses and Growth Hub partners across the region.\nAction\, not overwhelm: Each session is practical\, energising\, and designed to give you confidence to act straight away\n\nAbout the providers\n\n\n\nJonny Ross is founder of Fleek Marketing\, a Fractional CMO\, and co-author of WebProud. With 25+ years of experience in small business\, SEO\, and digital strategy\, he specialises in helping businesses become more visible and competitive online. Jonny also co-hosts the 90-Day Website Mastery Podcast. \nPascal Fintoni is a digital marketing and AI consultant with over 30 years’ experience. A popular trainer and speaker\, Pascal has delivered hundreds of workshops across the UK\, \nhelping startups and SMEs embrace digital storytelling\, content marketing\, and AI. He has personally tested over 400 AI and digital tools — and knows how to make them work for real businesses. \nTogether\, Jonny and Pascal bring a delivery style that’s practical\, relatable\, and full of fresh ideas. \nReady to get started?\nIf you’re ready to launch your idea\, sharpen your marketing\, and embrace AI to accelerate your growth\, this Startup Support programme is for you. \nEvent Details\nSix week online series starting: Tuesday 27 January 2026 at 10am\, and then each Tuesday at 10am onwards. \nThis programme is now full.
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-from-idea-to-visibility-a-90-day-roadmap-for-start-ups/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260127T090000
DTEND;TZID=Europe/London:20260127T160000
DTSTAMP:20260415T075750
CREATED:20251204T122036Z
LAST-MODIFIED:20260116T120452Z
UID:17725-1769504400-1769529600@ynygrowthhub.com
SUMMARY:🌍 Tourism Business Booster: Create your winning Marketing Plan for 2026 (Harrogate)
DESCRIPTION:Free one-day training for tourism businesses across York & North Yorkshire – with sessions across Skipton\, Scarborough\, Northallerton\, York and Harrogate. \nIt’s a tough market and costs are rising all the time for hospitality and tourism businesses.  This means that you need to increase revenue\, and smarter marketing is one definite way forward.    Would you or a member of your team like to attend a free one-day training seminar (10am – 4pm) in January to help you create and fine-tune your marketing for 2026 and introduce more creativity and new ideas to your marketing plans? \n  \nWhat’s the format of the day? \nEach free training day will involve a maximum of 12 businesses from your district\, and will be led by former Marketing Director of Yorkshire Tourist Board\, Martin Evans. As “Tourism Business Booster” sessions\, they will be lively and full of marketing and promotional ideas to put into practice in your business. We already know that with an ongoing cost of living crisis\, slackening demand\, and staff wages and other costs continuing to rise\, it’s going to be a tough 2026 for most businesses.  So this free workshop from the Growth Hub\, is just what you need in order to hit the ground running with sharpened and cost-effective marketing for the challenging times ahead! \n  \nTell me more \nThis fully funded programme\, free to hotels\, B&Bs\, self-catering operators\, wedding venues\, restaurants\, spas\, visitor attractions and events organisers\, is delivered by Martin Evans of The Tourism Business\, the York-based award-winning marketing consultancy which has worked with leading hotels\, attractions and other tourism operators for the last 25 years. \n  \nAbout Martin \nMartin Evans has considerable experience in delivering business advice\, coaching\, mentoring and training to hundreds of small and medium-sized businesses\, including being joint Lead UK Coach on the DTI’s UK “Profit through Productivity” benchmarking and best practice scheme for tourism businesses. As a former Marketing Director of Yorkshire Tourist Board and of Consort Hotels group\, and organiser of national marketing conferences for hotels\, attractions\, spas and wedding venues\, he is well positioned to add real value to your marketing in just one day. \n  \nFeedback from previous attendees \n“Martin has been really helpful and given straightforward\, easy to implement advice.” \n “Spending time with Martin has been invaluable\, for many different reasons\, but as someone who works alone\, to have the input and expertise of someone who is so experienced in this area\, has offered great support for the business\, and almost more importantly\, a real coaching and mentoring opportunity for me” \n  \nYour next step \nThis fully funded programme runs through on six different days in January and is only available to small/medium-sized businesses (or charities) trading or registered in York or North Yorkshire. Places are limited so please register early to avoid disappointment. \n  \nChoose the location that’s right for you: \n Skipton – Tuesday 13 January\, 10am – 4pm \n [FULL] Scarborough – Thursday 15 January\, 10am – 4pm \n Northallerton – Tuesday 20 January\, 10am – 4pm \n York – Thursday 22 January\, 10am – 4pm \n Harrogate – Tuesday 27 January\, 10am – 4pm \n York – Thursday 29 January\, 10am – 4pm \nEvent Details\nTuesday 27 January\, 10am – 4pm \nOld Swan Hotel\, Harrogate \nRegister now
URL:https://ynygrowthhub.com/event/create-your-winning-marketing-plan-for-2026-harrogate/
LOCATION:Old Swan Hotel\, The Old Swan Hotel\, Harrogate\, Harrogate & Knaresborough\, HG1 2SR
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260126T100000
DTEND;TZID=Europe/London:20260126T160000
DTSTAMP:20260415T075750
CREATED:20251217T144339Z
LAST-MODIFIED:20251217T144339Z
UID:17975-1769421600-1769443200@ynygrowthhub.com
SUMMARY:🌍 Smartphone Video Masterclass: Scarborough
DESCRIPTION:Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you’re B2B or B2C\, a sole trader or a growing team\, this workshop will equip you with the essential skills to produce professional\, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops\, following exceptional demand. \n \n  \nWhat You’ll Learn: \n\nDevelop a tailored video strategy for your business\nGet an introduction to filming and camera techniques\nLearn about the equipment you need (and what you don’t!)\nPlan and storyboard your video content\nStep outside your comfort zone and grow your on-camera confidence\nEdit videos with tiles\, captions\, transitions and more – ready to post!\n\nThe workshop will be delivered to a small group for a focused\, practical experience \nBy the end of the day\, you’ll walk away with: \n\nA video you’ve planned\, filmed\, and edited yourself\nThe skills to create more content going forward\nA boost in confidence using video to promote your business\n\nWhy Video? \nVideo is one of the most powerful tools in digital marketing today. It grabs attention\, tells your story\, and helps your business stand out online. This workshop is perfect for small businesses and teams who want to take control of their content and make a bigger impact on social media. \nAbout the Provider \nRyan Mulhern is Director at First Frame\, who create Video Strategies for clients to help them increase brand exposure\, and generate leads through regular\, authentic video content. He believes that regular video with a strategy is much more beneficial for a client than just a one off video. \n  \nWhere and When\nWhen: 26 January\, 10am to 4pm \nWhere: Scarborough Rugby Club \n  \nRegister now\n 
URL:https://ynygrowthhub.com/event/smartphone-video-masterclass-scarborough/
LOCATION:Scarborough Rugby Union Football Club\, Scarborough Rugby Union Football Club\, Scarborough\, Scarborough & Whitby\, YO13 0NL
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260126T093000
DTEND;TZID=Europe/London:20260126T110000
DTSTAMP:20260415T075750
CREATED:20260109T140529Z
LAST-MODIFIED:20260116T121143Z
UID:18217-1769419800-1769425200@ynygrowthhub.com
SUMMARY:🌍Health and Wellbeing Conversations: how to talk to your employees about their wellbeing
DESCRIPTION:  \n  \n \n\nEmployees who feel their employer cares about their wellbeing are 69% less likely to look for another job\, yet work-related mental health issues cost the UK economy £57.4bn every year. \n\n\nHaving the confidence to have safe\, supportive and effective conversations with your employees about their health and wellbeing can improve the experiences of people working at your organisation\, offering a space to talk through concerns and find ways to work through them together. \n\n\nThis session is offered as part of the Get Britain Working Trailblazer project in partnership with York and North Yorkshire Combined Mayoral Authority. \n\nAbout this session\n\nHealth and Wellbeing Conversations use a model first created in the NHS to help managers have confidence when speaking to their team members about their health and wellbeing. \n\nThis 1.5hr interactive online session will equip you with the skills you need to support your employees including:\n\nwhy these conversations are important\na practical framework\, tools and techniques to structure your conversations effectively\nkey behaviours that make a conversation supportive and helpful\n‘what if?’ scenarios exploring challenging situations and how to navigate them confidently and with compassion\n\n\nWho is this session for?\n\nThis session is for employers in micro to medium-sized business based in York and / or North Yorkshire. This means businesses who employ up to 250 people. \n\nIt is designed for those who manage people including supervisors\, team leaders\, business owners or anyone with responsibility for HR. It is also useful for employees who support their peers in the workplace.\n\nHow to join this session\n\nThis training will run virtually using Microsoft Teams. \n\nYou do not need a Microsoft Teams account to access this session but you will need:\n\na stable internet connection\na quiet area to take part from\na camera and microphone (laptop computers work best but you can join from your mobile phone if you do not have access to a laptop)\n\nOnce you have booked your place you will be sent a joining link to use on the day. Please save this link.\n\n\n\nSign up here: Health and Wellbeing Conversations Training | medtribe.com\n\n26/01/2026 – 9:30-11:00 Online via MS Teams
URL:https://ynygrowthhub.com/event/%f0%9f%8c%8dhealth-and-wellbeing-conversations-how-to-talk-to-your-employees-about-their-wellbeing/
LOCATION:Online
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260123T100000
DTEND;TZID=Europe/London:20260123T130000
DTSTAMP:20260415T075750
CREATED:20251205T120918Z
LAST-MODIFIED:20251205T120946Z
UID:17763-1769162400-1769173200@ynygrowthhub.com
SUMMARY:🟡 How to Create a Digital Marketing Plan That Drives Sales
DESCRIPTION:Turn ideas into an action plan. Perfect if you want to move from “posting when you can” to running strategic digital marketing that actually supports your goals. \n \nYou’ll learn how to: \n\nBuild a simple marketing plan that keeps you focused\nIdentify your ideal customers and speak their language\nCreate a 90-day content calendar that saves time\nUnderstand what makes a good website and ensure its clear\, easy to use\, and designed to convert visitors into customers\nGet found on search engines with straightforward SEO tips anyone can apply\nUse email tools to stay in touch with customers\nTrack results in plain English so you know what’s paying off\n\nTakeaway \nA website and SEO checklist plus a ready-made content calendar template. \nAbout the provider \nClient Marketing is a specialist SME consultancy based in North Yorkshire\, delivering high-impact training and strategic advisory services in marketing\, digital transformation\, and sales. Established in 2013 and led by Chartered Marketer Simon Shepherd\, our organisation has extensive experience delivering funded business support programmes for local authorities\, universities\, and Growth Hubs across the UK. \nEvent details \nFriday 23 January\, 10am – 1pm \nPatch\, York \nRegister now
URL:https://ynygrowthhub.com/event/how-to-create-a-digital-marketing-plan-that-drives-sales/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
CATEGORIES:Intermediate,Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260123T100000
DTEND;TZID=Europe/London:20260123T113000
DTSTAMP:20260415T075750
CREATED:20251117T115151Z
LAST-MODIFIED:20251117T135442Z
UID:17368-1769162400-1769167800@ynygrowthhub.com
SUMMARY:🟢 Business Productivity Suites: Automation & Efficiency Webinar Series
DESCRIPTION:Productivity suites sit at the heart of every business. \nThis workshop explores how to make the most of Microsoft 365 and Google Workspace\, from shared calendars and document collaboration to email management and secure file storage. \nIt also provides guidance on user permissions\, cloud storage management\, and simple automation opportunities within each ecosystem. \n \nLearning Outcomes:\n\nIdentify the key features and integrations available across Office 365 and Google Workspace.\nImprove team collaboration through shared drives\, co-authoring\, and permission management.\nStreamline document and communication workflows to save time and reduce duplication.\n\nDelivered by Data Stream UK\, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy\, analytical insight and practical implementation support for SMEs. \nWhen? Friday 23 January 2026 | 10am-11:30am \nWhere? Online \n📸 These workshops will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/business-productivity-suites-automation-efficiency-webinar-series/
LOCATION:Online
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260122T133000
DTEND;TZID=Europe/London:20260122T150000
DTSTAMP:20260415T075750
CREATED:20251124T091539Z
LAST-MODIFIED:20260116T120506Z
UID:17554-1769088600-1769094000@ynygrowthhub.com
SUMMARY:🌍 How to use Artificial Intelligence in marketing & Canva
DESCRIPTION:No technical knowledge needed! This is a practical marketing workshop that will help you to feel confident using Artificial Intelligence without sounding like a robot. The focus is on giving you information and marketing tips you can immediately put into action. We’ll also look at the online design tool – Canva – the latest developments\, and a quick guide to some of its functions. \n \nWhat’s included:  \n\nA brief guide to how AI works and how it’s developing\nMarketing and other tasks you can use AI for\, how and which AI tools to use. Some of the uses may surprise you!\nSome time-saving suggestions and anti-procrastination methods to give you and your business a boost\nPractical prompts and refinements to get the AI response you really need\nHow AI is changing other marketing functions such as search engines\nCanva – overview\, most useful functions and latest developments\n\nDate: 1.30 – 3.00 pm on Thursday\, 22nd January \nVenue: The Tearoom\, Carlton Towers Estate\, High Street\, Carlton\, North Yorkshire\, DN14 9LZ \nProgramme:  \n1.30: Registration\, tea and coffee \n1.45: Event begins \nBook your place now\nThis workshop would normally cost £35+VAT but is free thanks to SPF funding through the York & North Yorkshire Combined Authority \nClick here to register\n* These events are suitable for accommodation providers\, activity providers\, attractions\, food and drink\, businesses. We’re sorry but they’re not for suppliers to the industry such as designers\, consultants etc although there may be other ways we can help you. Please get in touch \nThis programme of support is part of the Boost programme\, funded through York and North Yorkshire’s SPF (Shared Prosperity Fund) allocation\, so funded by the Combined Authority.
URL:https://ynygrowthhub.com/event/how-to-use-artificial-intelligence-in-marketing-canva/
LOCATION:The Tearoom\, The Tearoom\, Carlton Towers Estate\, Carlton\, Selby\, DN14 9LZ
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260122T100000
DTEND;TZID=Europe/London:20260122T160000
DTSTAMP:20260415T075750
CREATED:20251204T121111Z
LAST-MODIFIED:20260116T120519Z
UID:17721-1769076000-1769097600@ynygrowthhub.com
SUMMARY:🌍 Tourism Business Booster: Create your winning Marketing Plan for 2026 (York)
DESCRIPTION:Free one-day training for tourism businesses across York & North Yorkshire – with sessions across Skipton\, Scarborough\, Northallerton\, York and Harrogate. \nIt’s a tough market and costs are rising all the time for hospitality and tourism businesses.  This means that you need to increase revenue\, and smarter marketing is one definite way forward.    Would you or a member of your team like to attend a free one-day training seminar (10am – 4pm) in January to help you create and fine-tune your marketing for 2026 and introduce more creativity and new ideas to your marketing plans? \n  \nWhat’s the format of the day? \nEach free training day will involve a maximum of 12 businesses from your district\, and will be led by former Marketing Director of Yorkshire Tourist Board\, Martin Evans. As “Tourism Business Booster” sessions\, they will be lively and full of marketing and promotional ideas to put into practice in your business. We already know that with an ongoing cost of living crisis\, slackening demand\, and staff wages and other costs continuing to rise\, it’s going to be a tough 2026 for most businesses.  So this free workshop from the Growth Hub\, is just what you need in order to hit the ground running with sharpened and cost-effective marketing for the challenging times ahead! \n  \nTell me more \nThis fully funded programme\, free to hotels\, B&Bs\, self-catering operators\, wedding venues\, restaurants\, spas\, visitor attractions and events organisers\, is delivered by Martin Evans of The Tourism Business\, the York-based award-winning marketing consultancy which has worked with leading hotels\, attractions and other tourism operators for the last 25 years. \n  \nAbout Martin \nMartin Evans has considerable experience in delivering business advice\, coaching\, mentoring and training to hundreds of small and medium-sized businesses\, including being joint Lead UK Coach on the DTI’s UK “Profit through Productivity” benchmarking and best practice scheme for tourism businesses. As a former Marketing Director of Yorkshire Tourist Board and of Consort Hotels group\, and organiser of national marketing conferences for hotels\, attractions\, spas and wedding venues\, he is well positioned to add real value to your marketing in just one day. \n  \nFeedback from previous attendees \n“Martin has been really helpful and given straightforward\, easy to implement advice.” \n “Spending time with Martin has been invaluable\, for many different reasons\, but as someone who works alone\, to have the input and expertise of someone who is so experienced in this area\, has offered great support for the business\, and almost more importantly\, a real coaching and mentoring opportunity for me” \n  \nYour next step \nThis fully funded programme runs through on six different days in January and is only available to small/medium-sized businesses (or charities) trading or registered in York or North Yorkshire. Places are limited so please register early to avoid disappointment. \n  \nChoose the location that’s right for you: \n Skipton – Tuesday 13 January\, 10am – 4pm \n [FULL] Scarborough – Thursday 15 January\, 10am – 4pm \n Northallerton – Tuesday 20 January\, 10am – 4pm \n York – Thursday 22 January\, 10am – 4pm \n Harrogate – Tuesday 27 January\, 10am – 4pm \n York – Thursday 29 January\, 10am – 4pm \n  \nEvent details\nThursday 22 January\, 10am – 4pm \nBar Convent\, York \nRegister now
URL:https://ynygrowthhub.com/event/create-your-winning-marketing-plan-for-2026-york/
LOCATION:The Bar Convent Living Heritage Centre\, 17 Blossom St\, York\, York Central\, YO24 1AQ
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260122T100000
DTEND;TZID=Europe/London:20260122T160000
DTSTAMP:20260415T075750
CREATED:20251106T141218Z
LAST-MODIFIED:20260107T141551Z
UID:17227-1769076000-1769097600@ynygrowthhub.com
SUMMARY:🟡 Business Automation: Next Step into Digital
DESCRIPTION:This session helps businesses who are using tools but not getting full value. It focuses on systems thinking\, CRM setup\, and time-saving integrations. Connect your tools and build smarter business systems. This business automation session shows you how to streamline your customer experience using tools like Zapier\, HubSpot\, and AI assistants. You will experiment with building automated processes allowing you to reduce admin time\, and manage leads more effectively\, with hands-on guidance and real examples you can try right away.\n \nCore Topics: \n\nReview & Prioritise: Diagnosing what’s working and what’s clunky in current systems.\nCRM Walkthrough: HubSpot and Salesforce: segmenting customers\, automating follow-ups\, and using data for action.\nAutomation Deep Dive with Zapier: How to chain tasks across multiple tools (e.g. form → CRM → email).\nAI for Automation: Simple AI plug-ins and tools to reduce admin\, triage emails\, or generate task summaries.\nOwner-Free Workflows: How to build processes that run when you’re not around eg. onboarding\, customer queries\, etc.\n\nTakeaways: \n\nCRM automation workbook\nTemplate workflows: new customer\, new booking\, abandoned lead\n“AI in Automation” cheat sheet\n\nThis workshop is intermediate\, booked onto Business Automation for Beginners: Day 1first. \nWhen: Thursday 22 January\, 10am – 4pm (Full day workshop) \nWhere: Co-Lab Harrogate – Entrance 3\, Convention Centre\, King’s Road\, Harrogate\, HG1 5NX \nRegister
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a1-business-automation-for-intermediate-users-day-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260121T120000
DTEND;TZID=Europe/London:20260121T130000
DTSTAMP:20260415T075750
CREATED:20260109T144621Z
LAST-MODIFIED:20260116T121127Z
UID:18248-1768996800-1769000400@ynygrowthhub.com
SUMMARY:🌍 Understanding Menopause: How to become a menopause friendly employer
DESCRIPTION:  \n  \n  \n  \n \n\nApproximately 1 in 10 women aged 40-55 have left a job due to menopause symptoms (The Fawcett Society) and around 80% of women experience menopause symptoms with more than a quarter saying it has had a negative effect on their career progression (CIPD). \n\nSupporting your employees during this important life stage by becoming a menopause-friendly employer not only improves individual wellbeing; it also boosts productivity and helps you retain or attract staff. \nThis session is offered as part of the Get Britain Working Trailblazer project in partnership with York and North Yorkshire Combined Mayoral Authority. \nAbout this session\n\nThis session will explore all things menopause\, from symptoms and support to practical tips for making work more accessible for those experiencing it. It is designed for employers wishing to become menopause-friendly but it will also include information on our individual support service from Peppy Health. \n\nWho is this session for?\n\nThis session is for employers in micro to medium-sized business based in York and / or North Yorkshire. This means businesses that employ up to 250 people. \n\n\nIt is designed for those who manage people including supervisors\, team leaders\, business owners or anyone with responsibility for HR. It is also useful for employees who support their peers in the workplace. \n\nHow to join this session\n\nThis training will run virtually using Microsoft Teams. \n\nYou do not need a Microsoft Teams account to access this session but you will need:\n\na stable internet connection\na quiet area to take part from\na camera and microphone (laptop computers work best but you can join from your mobile phone if you do not have access to a laptop)\n\nOnce you have booked your place you will be sent a joining link to use on the day. Please save this link.\n\n\n  \nSign up here: Understanding Menopause: How to become a menopause | medtribe.com\n  \n21/01/2026 – 12:00-13:00 Online via MS Teams
URL:https://ynygrowthhub.com/event/%f0%9f%8c%8d-understanding-menopause-how-to-become-a-menopause-friendly-employer/
LOCATION:Online
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260121T100000
DTEND;TZID=Europe/London:20260121T130000
DTSTAMP:20260415T075750
CREATED:20251205T120312Z
LAST-MODIFIED:20251205T120352Z
UID:17757-1768989600-1769000400@ynygrowthhub.com
SUMMARY:🟢 Digital Marketing Foundations
DESCRIPTION:This session breaks digital marketing down into steps you can understand. It helps beginners make progress without jargon or pressure. \n \nWho this is for\nPeople who want strong digital basics. New business owners. Sole traders. Anyone who wants more confidence in marketing tools so they can attract more customers. \nWhat the session covers\n• How to build a simple digital presence that works.\n• Website essentials. What good looks like and where most sites fall down.\n• SEO basics in plain English.\n• Google Business setup and optimisation.\n• Social media essentials. What platform to pick. How to plan content.\n• Simple AI tools for content creation.\n• A clear structure for marketing using the MAP Framework. \nWhat attendees take away\n• A practical plan to follow for the next 90 days.\n• A website and social media MOT checklist.\n• A better understanding of what drives reach\, clicks and enquiries.\n• Confidence to make improvements without needing an agency. \nAbout the provider \nClient Marketing is a specialist SME consultancy based in North Yorkshire\, delivering high-impact training and strategic advisory services in marketing\, digital transformation\, and sales. Established in 2013 and led by Chartered Marketer Simon Shepherd\, our organisation has extensive experience delivering funded business support programmes for local authorities\, universities\, and Growth Hubs across the UK. \nEvent details\nWednesday 21 January\, 10am – 1pm \nPatch\, York \nRegister now
URL:https://ynygrowthhub.com/event/digital-marketing-foundations/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
CATEGORIES:Beginner,First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260121T100000
DTEND;TZID=Europe/London:20260121T113000
DTSTAMP:20260415T075750
CREATED:20251106T152716Z
LAST-MODIFIED:20251106T152716Z
UID:17251-1768989600-1768995000@ynygrowthhub.com
SUMMARY:🌍 Webinar: PR for Small Businesses
DESCRIPTION:Want to get your business featured in newspapers and magazines in 2026? \nIf you run a small business\, you’re invited to join this brand new webinar hosted by PR experts Jo Leatham and Linda Harrison. \nJo and Linda will explain why you should be prioritising PR – including reaching a new audience (outside your social media bubble)\, building trust and credibility\, and boosting your sales and SEO. \n\nGet clear on: \n\nWhat PR is (and how it differs from advertising and marketing)\nHow to find great story ideas in your business – without the cringe\nThe best way to pitch journalists\, and the common mistakes to avoid\n\nPlus time-saving tips for finding journalists’ contact details. \nBetween them\, Jo and Linda have more than 50 years of experience in the media. \nLinda is an experienced PR expert and NCTJ-trained journalist who’s worked for regional and national newspapers. She’s written for The Guardian\, Metro\, MailOnline\, Daily Express and Woman magazine. She’s helped hundreds of entrepreneurs and business owners to raise their profile by getting featured in titles like The Daily Telegraph\, House Beautiful\, Yorkshire Life and The Yorkshire Post\, among many others. \nJo has 30-years’ experience in PR\, having worked for a number of agencies in Yorkshire as well as Government Bodies. She has managed campaigns for clients including Nestlé\, La Redoute\, the WI\, Silver Cross\, York Fashion Week\, Jorvik Viking Centre\, Homes England and Marie Curie. Jo loves working with Yorkshire-based businesses\, helping to share their news and connecting them with journalists. \nJoin Jo and Linda for a unique insight into how the media works – and learn how to use PR to raise your profile and grow your business. \nThe 90-minute session will include a 60-minute presentation by Jo and Linda plus a 30-minute Q&A. \nEvent Details\nWhen: Wednesday 21 January 2026 – 10am\nWhere: Webinar held over Zoom \nRegister Now
URL:https://ynygrowthhub.com/event/%f0%9f%8c%8d-webinar-pr-for-small-businesses/
LOCATION:Online
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260120T090000
DTEND;TZID=Europe/London:20260121T160000
DTSTAMP:20260415T075750
CREATED:20251204T120155Z
LAST-MODIFIED:20260116T120535Z
UID:17717-1768899600-1769011200@ynygrowthhub.com
SUMMARY:🌍 Tourism Business Booster: Create your winning Marketing Plan for 2026 (Northallerton)
DESCRIPTION:Create your winning Marketing Plan for 2026! \nFree one-day training for tourism businesses across York & North Yorkshire – with sessions across Skipton\, Scarborough\, Northallerton\, York and Harrogate. \nIt’s a tough market and costs are rising all the time for hospitality and tourism businesses.  This means that you need to increase revenue\, and smarter marketing is one definite way forward.    Would you or a member of your team like to attend a free one-day training seminar (10am – 4pm) in January to help you create and fine-tune your marketing for 2026 and introduce more creativity and new ideas to your marketing plans? \n \nWhat’s the format of the day? \nEach free training day will involve a maximum of 12 businesses from your district\, and will be led by former Marketing Director of Yorkshire Tourist Board\, Martin Evans. As “Tourism Business Booster” sessions\, they will be lively and full of marketing and promotional ideas to put into practice in your business. We already know that with an ongoing cost of living crisis\, slackening demand\, and staff wages and other costs continuing to rise\, it’s going to be a tough 2026 for most businesses.  So this free workshop from the Growth Hub\, is just what you need in order to hit the ground running with sharpened and cost-effective marketing for the challenging times ahead! \n  \nTell me more \nThis fully funded programme\, free to hotels\, B&Bs\, self-catering operators\, wedding venues\, restaurants\, spas\, visitor attractions and events organisers\, is delivered by Martin Evans of The Tourism Business\, the York-based award-winning marketing consultancy which has worked with leading hotels\, attractions and other tourism operators for the last 25 years. \n  \nAbout Martin \nMartin Evans has considerable experience in delivering business advice\, coaching\, mentoring and training to hundreds of small and medium-sized businesses\, including being joint Lead UK Coach on the DTI’s UK “Profit through Productivity” benchmarking and best practice scheme for tourism businesses. As a former Marketing Director of Yorkshire Tourist Board and of Consort Hotels group\, and organiser of national marketing conferences for hotels\, attractions\, spas and wedding venues\, he is well positioned to add real value to your marketing in just one day. \n  \nFeedback from previous attendees \n“Martin has been really helpful and given straightforward\, easy to implement advice.” \n “Spending time with Martin has been invaluable\, for many different reasons\, but as someone who works alone\, to have the input and expertise of someone who is so experienced in this area\, has offered great support for the business\, and almost more importantly\, a real coaching and mentoring opportunity for me” \n  \nYour next step \nThis fully funded programme runs through on six different days in January and is only available to small/medium-sized businesses (or charities) trading or registered in York or North Yorkshire. Places are limited so please register early to avoid disappointment. \n  \nChoose the location that’s right for you: \n Skipton – Tuesday 13 January\, 10am – 4pm \n [FULL] Scarborough – Thursday 15 January\, 10am – 4pm \n Northallerton – Tuesday 20 January\, 10am – 4pm \n York – Thursday 22 January\, 10am – 4pm \n Harrogate – Tuesday 27 January\, 10am – 4pm \n York – Thursday 29 January\, 10am – 4pm \n  \nRegister now
URL:https://ynygrowthhub.com/event/create-your-winning-marketing-plan-for-2026-northallerton/
LOCATION:Evolution Business Centre\, Northallerton\, Richmond & Northallerton\, DL6 2NQ\, United Kingdom
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260119T100000
DTEND;TZID=Europe/London:20260119T110000
DTSTAMP:20260415T075750
CREATED:20260109T145528Z
LAST-MODIFIED:20260116T121115Z
UID:18257-1768816800-1768820400@ynygrowthhub.com
SUMMARY:🌍Introduction to Coaching: How coaching can help your team grow
DESCRIPTION:  \n  \n  \n  \n \n\nCoaching is a safe\, supportive and confidential conversation that encourages reflection\, growth and action. It’s built on the belief that each person has the capability to enhance their own performance by unlocking their potential and developing their own solutions. \n\n\nCoaching has huge benefits – 80% of people who have been coached report increased self-confidence and over 70% say they benefited from improved work performance\, relationships and more effective communication skills. \n\n\nThis session is offered as part of the Get Britain Working Trailblazer project in partnership with York and North Yorkshire Combined Mayoral Authority. \n\nAbout this session\nThis session will introduce coaching and will explore the benefits of using it to help your team grow by strengthening individual performance and fostering a more engaged\, motivated and resilient team.\n\nWe’ll explore the benefits of using coaching in place of a more directive or instructional approach as well as:\n\nwhen a coaching approach could help you and your team\na handy tool to get started with coaching conversations\npracticing listening and questioning techniques\nthe opportunity to have a go yourself in a safe environment\n\n\nThis session will provide an overview of coaching as a practice\, designed to spark new perspectives on leading your team and giving you the tools and to create more meaningful\, empowering interactions with your employees.\n\n  \nWho is this session for?\n\nThis session is for employers in micro to medium-sized business based in York and / or North Yorkshire. This means businesses that employ up to 250 people. \n\n\nIt is designed for those who manage people including supervisors\, team leaders\, business owners or anyone with responsibility for HR. It is also useful for employees who support their peers in the workplace. \n\nHow to join this session\n\nThis training will run virtually using Microsoft Teams. \n\nYou do not need a Microsoft Teams account to access this session but you will need:\n\na stable internet connection\na quiet area to take part from\na camera and microphone (laptop computers work best but you can join from your mobile phone if you do not have access to a laptop)\n\nOnce you have booked your place you will be sent a joining link to use on the day. Please save this link.\n\n  \nSign up here: Introduction to Coaching: How coaching can help your | medtribe.com\n  \n19/01/2026 – 10:00-11:00 Online via MS Teams
URL:https://ynygrowthhub.com/event/%f0%9f%8c%8dintroduction-to-coaching-how-coaching-can-help-your-team-grow/
LOCATION:Online
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260116T100000
DTEND;TZID=Europe/London:20260116T113000
DTSTAMP:20260415T075750
CREATED:20251117T114601Z
LAST-MODIFIED:20251117T135430Z
UID:17320-1768557600-1768563000@ynygrowthhub.com
SUMMARY:🟢 Task & Project Management Tools: Automation & Efficiency Webinar Series
DESCRIPTION:Every business relies on task tracking and project management to stay organised. \nThis session introduces leading tools such as Trello\, Asana\, and Monday.com\, helping participants understand how to manage projects\, assign tasks\, and improve team accountability. \nAttendees will learn how to visualise workloads\, automate reminders\, and reduce time lost to manual updates and unclear responsibilities. \n \nLearning Outcomes:\n\nChoose a project management tool that suits your team’s size\, workflow\, and objectives.\nStructure boards\, tasks\, and automations to improve visibility and collaboration.\nTrack progress and deadlines effectively using dashboards and workflow views.\n\nDelivered by Data Stream UK\, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy\, analytical insight and practical implementation support for SMEs. \nWhen? Friday 16 January 2026 | 10am-11:30am \nWhere? Online \n📸 These workshops will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/task-project-management-tools-automation-efficiency-webinar-series/
LOCATION:Online
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T110000
DTEND;TZID=Europe/London:20260115T140000
DTSTAMP:20260415T075750
CREATED:20251010T132604Z
LAST-MODIFIED:20251117T094554Z
UID:16975-1768474800-1768485600@ynygrowthhub.com
SUMMARY:🟡 [FULL] Online Workshops: Digital Marketing Success Series (Intermediate)
DESCRIPTION: Next Step into Digital \n\n\n\nThroughout this online weekly workshop series\, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. \n\n\n\n\n\n\n\n\n\n\n\nJoin our Digital Marketing Success Series designed especially for small business owners who want to grow online\, even if you don’t consider yourself “tech-savvy.” This weekly workshop series will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. Whether you’re just getting started or ready to scale\, this workshop program will help you to build confidence\, clarity\, and results in your online marketing. \n\n\n\nEach workshop is packed with real-world examples\, guided how-to sessions\, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel\, perfect for rural and coastal businesses across North Yorkshire. \n\n\n\nWe start with the essentials – like what makes a good website\, how to get found in search engines and creating engaging social media content. Together we will lay your digital foundations and then layer on the tools and strategies to reach new customers\, build trust with your audience and consistently make more sales. \n\n\n\nYou’ll also be part of a supportive learning community with the same group of business owners throughout the program. With expert guidance and a safe space to ask questions and get feedback\, this is more than just training – it’s your digital marketing support network. \n\n\n\nBy taking part in this program\, you’ll gain the skills and confidence to make the right marketing decisions for your business and take action that leads to meaningful growth. \n\n\n\nStarting 15 January\, Thursdays 11am-2pm:\n\n\n\n\n\n\n15-Jan – Content Strategy – create your 90-day plan\n\n\n\n\n\n\n\n\n\n22-Jan – Profitable Google Ads\n\n\n\n\n\n\n\n\n\n29-Jan – Meta Ads for Facebook and Instagram\n\n\n\n\n\n\n\n\n\n05-Feb – LinkedIn Ads\n\n\n\n\n\n\n\n\n\n12-Feb – Content creation including video\n\n\n\n\n\n\n\n\n\n19-Feb – Podcast/You Tube content creation series\n\n\n\n\n\n\nLearning Outcomes:\n\n\n\n\n\n\nMap your content to the different stages of the marketing funnel\n\n\n\n\n\n\n\n\n\nIdentify your core content pillars\n\n\n\n\n\n\n\n\n\nSet an advertising budget and ROI target\n\n\n\n\n\n\n\n\n\nUnderstand how Google Ads work\n\n\n\n\n\n\n\n\n\nUnderstand how Facebook and Instagram Ads work\n\n\n\n\n\n\n\n\n\nUnderstand how LinkedIn ads work\n\n\n\n\n\n\n\n\n\nStructure your ad campaigns\n\n\n\n\n\n\n\n\n\nAvoid the money wasting pitfalls of digital advertising\n\n\n\n\n\n\n\n\n\nIdentify your target audience for ads\n\n\n\n\n\n\n\n\n\nWhat makes a good ad\n\n\n\n\n\n\n\n\n\nHow to structure your content into a series\n\n\n\n\n\n\n\n\n\nWhat makes good video content\n\n\n\n\n\n\n\n\n\nWhich tools you need for content creation\n\n\n\n\n\n\nAbout the provider:\n\n\n\nThe Digital Marketing Success Series is run by Louise Mason\, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1\,000 businesses do better\, smarter marketing by developing marketing strategies to attract\, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples\, Butterkist\, Portakabin and Best Western hotels\, Louise has a wealth of knowledge to draw from to help business owners like you. \n\n\n\nThis programme is now full.\n\n\n\nPlaces are limited and we cannot guarantee a place to all who register. \n\n\n\nThese webinars are not recorded
URL:https://ynygrowthhub.com/event/online-workshops-digital-marketing-success-series-intermediate-2/
LOCATION:Scarborough & Whitby
CATEGORIES:Intermediate,Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T100000
DTEND;TZID=Europe/London:20260115T160000
DTSTAMP:20260415T075750
CREATED:20251202T161000Z
LAST-MODIFIED:20260113T093006Z
UID:17706-1768471200-1768492800@ynygrowthhub.com
SUMMARY:🌏 Tourism Business Booster: Create your winning Marketing Plan for 2026 (Scarborough)
DESCRIPTION:Free one-day training for tourism businesses across York & North Yorkshire – with sessions across Skipton\, Scarborough\, Northallerton\, York and Harrogate. \nIt’s a tough market and costs are rising all the time for hospitality and tourism businesses.  This means that you need to increase revenue\, and smarter marketing is one definite way forward. Would you or a member of your team like to attend a free one-day training seminar (10am – 4pm) in January to help you create and fine-tune your marketing for 2026 and introduce more creativity and new ideas to your marketing plans? \n  \nWhat’s the format of the day? \nEach free training day will involve a maximum of 12 businesses from your district\, and will be led by former Marketing Director of Yorkshire Tourist Board\, Martin Evans. As “Tourism Business Booster” sessions\, they will be lively and full of marketing and promotional ideas to put into practice in your business. We already know that with an ongoing cost of living crisis\, slackening demand\, and staff wages and other costs continuing to rise\, it’s going to be a tough 2026 for most businesses.  So this free workshop from the Growth Hub\, is just what you need in order to hit the ground running with sharpened and cost-effective marketing for the challenging times ahead! \n  \nTell me more \nThis fully funded programme\, free to hotels\, B&Bs\, self-catering operators\, wedding venues\, restaurants\, spas\, visitor attractions and events organisers\, is delivered by Martin Evans of The Tourism Business\, the York-based award-winning marketing consultancy which has worked with leading hotels\, attractions and other tourism operators for the last 25 years. \n  \nAbout Martin \nMartin Evans has considerable experience in delivering business advice\, coaching\, mentoring and training to hundreds of small and medium-sized businesses\, including being joint Lead UK Coach on the DTI’s UK “Profit through Productivity” benchmarking and best practice scheme for tourism businesses. As a former Marketing Director of Yorkshire Tourist Board and of Consort Hotels group\, and organiser of national marketing conferences for hotels\, attractions\, spas and wedding venues\, he is well positioned to add real value to your marketing in just one day. \n  \nFeedback from previous attendees \n“Martin has been really helpful and given straightforward\, easy to implement advice.” \n “Spending time with Martin has been invaluable\, for many different reasons\, but as someone who works alone\, to have the input and expertise of someone who is so experienced in this area\, has offered great support for the business\, and almost more importantly\, a real coaching and mentoring opportunity for me” \n  \nYour next step \nThis fully funded programme runs through on six different days in January and is only available to small/medium-sized businesses (or charities) trading or registered in York or North Yorkshire. Places are limited so please register early to avoid disappointment. \nEvent details\nThursday 15 January\, 10am – 4pm \nScarborough Rugby Club\, Scarborough\n  \nRegister now\n \n\n \n  \nJoin us for this workshop at one of our other locations: \n Skipton – Tuesday 13 January\, 10am – 4pm \n Northallerton – Tuesday 20 January\, 10am – 4pm \n York – Thursday 22 January\, 10am – 4pm \n Harrogate – Tuesday 27 January\, 10am – 4pm \n York – Thursday 29 January\, 10am – 4pm
URL:https://ynygrowthhub.com/event/create-your-winning-marketing-plan-for-2026-scarborough/
LOCATION:Scarborough Rugby Union Football Club\, Scarborough Rugby Union Football Club\, Scarborough\, Scarborough & Whitby\, YO13 0NL
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T100000
DTEND;TZID=Europe/London:20260115T160000
DTSTAMP:20260415T075750
CREATED:20251106T140608Z
LAST-MODIFIED:20260107T141425Z
UID:17216-1768471200-1768492800@ynygrowthhub.com
SUMMARY:🟡 Digital Advertising: Next Step into Digital
DESCRIPTION:Designed for those already using ads or running basic campaigns\, this session helps businesses optimise what they’re doing and experiment with more engaging formats; including audio advertising and podcast sponsorships. \nMake your ad spend go further and explore podcast marketing. Already using paid ads but want better results? This session helps you build a multichannel campaign based on your customer journey. You’ll also explore how to advertise within podcasts – and how to monetise your own. Expect practical demos\, campaign planning time\, and fresh ideas to elevate your reach. \n \nCore Topics: \n\nCampaign Review & Optimisation: How to interpret results: CTR\, CPC\, ROAS\, and what tweaks make a difference.\nBuilding a multichannel ad campaign: How to build a multichannel ad using Meta\, Google ads\, Youtube\, Tiktok. What a customer journey looks like and how to map your ads to it.\nA/B Testing Made Simple: How to test different creatives\, headlines\, or audiences\, even on a low budget.\nEmail marketing and Blogs: How to build your audience further by increasing your email list. Using blogging both your own and others to attract a wider audience.\nPodcast Advertising with Acast: Deep dive into how to create podcast ads using Acast: audience targeting\, costs\, formats\, and results.\nMonetising Your Own Podcast: Introduction to podcast sponsorship\, using Acast for monetisation\, and pairing audio with other ad formats.\nCreative Campaign Planning: Build a multi-platform ad sequence with a mix of visual and audio channels.\n\nTakeaways: \n\nAn ad campaign tracking sheet template (in Google Sheets or Excel)\nA “Podcast Monetisation Quick Start” guide\nA checklist for optimising ad spend\n\nThis workshop is intermediate\, booked onto Day 1: Digital Advertising for Beginners first. \nWhen: 10am-4pm\, Thursday 15 January (Full Day Workshop) \nWhere: Harrogate Civic Centre\, St Luke’s Mount\, Harrogate\, HG1 2AE \nRegister now
URL:https://ynygrowthhub.com/event/digital-advertising-for-intermediates-day-2-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Intermediate,Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260113T110000
DTEND;TZID=Europe/London:20260113T130000
DTSTAMP:20260415T075751
CREATED:20251106T141817Z
LAST-MODIFIED:20260213T121206Z
UID:17236-1768302000-1768309200@ynygrowthhub.com
SUMMARY:🟢 [FULL] Online Workshops: Digital Marketing Success Series (Beginner)
DESCRIPTION:Throughout this online weekly workshop series\, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. \nConfidently Step into Digital Marketing – No Matter Where You’re Starting From \n\nJoin our Digital Marketing Success Series designed especially for small business owners who want to grow online\, even if you don’t consider yourself “tech-savvy.” This weekly workshop series will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. Whether you’re just getting started or ready to scale\, this workshop program will help you to build confidence\, clarity\, and results in your online marketing. \nEach workshop is packed with real-world examples\, guided how-to sessions\, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel\, perfect for rural and coastal businesses across North Yorkshire. \nWe start with the essentials – like what makes a good website\, how to get found in search engines and creating engaging social media content. Together we will lay your digital foundations and then layer on the tools and strategies to reach new customers\, build trust with your audience and consistently make more sales. \nYou’ll also be part of a supportive learning community with the same group of business owners throughout the program. With expert guidance and a safe space to ask questions and get feedback\, this is more than just training – it’s your digital marketing support network. \nBy taking part in this program\, you’ll gain the skills and confidence to make the right marketing decisions for your business and take action that leads to meaningful growth. \nStarting 13 January\, Tuesday 11am – 1pm:\n\n13-Jan – Welcome to Digital Marketing\n20-Jan – Website Essentials\n27-Jan – SEO Essentials (including AI search)\n3-Feb – Google Business Suite\n10-Feb – Social media Essentials\n17-Feb – Content Creation and Planning Techniques\n24-Feb – Effective Email Marketing\n\nLearning Outcomes:\n\nHow to choose the best social media platform for your business\nUnderstand how the social media algorithms work\nDiscover what makes content engaging\nGet organised with planning and scheduling your content\nMake the most of the Google Business Suite to increase your visibility online\nUnderstand how SEO works and choose the strategies to help you get found in search engines like Google\nUnderstand how AI is influencing search and how to get found in tools like ChatGPT\nWhat makes a good website and how to optimise yours to make it easier for people to buy from you\nLeverage the power of email marketing beyond newsletters to effectively nurture your audience.\n\nAbout the provider:\nThe Digital Marketing Success Series is run by Louise Mason\, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1\,000 businesses do better\, smarter marketing by developing marketing strategies to attract\, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples\, Butterkist\, Portakabin and Best Western hotels\, Louise has a wealth of knowledge to draw from to help business owners like you. \nThis is now full.\nComplete the form below to join our waiting list.
URL:https://ynygrowthhub.com/event/17236/
LOCATION:Online
CATEGORIES:Beginner,First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260113T100000
DTEND;TZID=Europe/London:20260113T160000
DTSTAMP:20260415T075751
CREATED:20251202T153307Z
LAST-MODIFIED:20260105T125837Z
UID:17686-1768298400-1768320000@ynygrowthhub.com
SUMMARY:🌏 Tourism Business Booster: Create your winning Marketing Plan for 2026 (Skipton)
DESCRIPTION:Free one-day training for Tourism businesses across York & North Yorkshire – with sessions across Skipton\, Scarborough\, Northallerton\, York and Harrogate. \nIt’s a tough market and costs are rising all the time for hospitality and tourism businesses.  This means that you need to increase revenue\, and smarter marketing is one definite way forward. Would you or a member of your team like to attend a free one-day training seminar (10am – 4pm) in January to help you create and fine-tune your marketing for 2026 and introduce more creativity and new ideas to your marketing plans? \n \nWhat’s the format of the day? \nEach free training day will involve a maximum of 12 businesses from your district\, and will be led by former Marketing Director of Yorkshire Tourist Board\, Martin Evans. As “Tourism Business Booster” sessions\, they will be lively and full of marketing and promotional ideas to put into practice in your business. We already know that with an ongoing cost of living crisis\, slackening demand\, and staff wages and other costs continuing to rise\, it’s going to be a tough 2026 for most businesses.  So this free workshop from the Growth Hub\, is just what you need in order to hit the ground running with sharpened and cost-effective marketing for the challenging times ahead! \n  \nTell me more \nThis fully funded programme\, free to hotels\, B&Bs\, self-catering operators\, wedding venues\, restaurants\, spas\, visitor attractions and events organisers\, is delivered by Martin Evans of The Tourism Business\, the York-based award-winning marketing consultancy which has worked with leading hotels\, attractions and other tourism operators for the last 25 years. \n  \nAbout Martin \nMartin Evans has considerable experience in delivering business advice\, coaching\, mentoring and training to hundreds of small and medium-sized businesses\, including being joint Lead UK Coach on the DTI’s UK “Profit through Productivity” benchmarking and best practice scheme for tourism businesses. As a former Marketing Director of Yorkshire Tourist Board and of Consort Hotels group\, and organiser of national marketing conferences for hotels\, attractions\, spas and wedding venues\, he is well positioned to add real value to your marketing in just one day. \n  \nFeedback from previous attendees \n“Martin has been really helpful and given straightforward\, easy to implement advice.” \n “Spending time with Martin has been invaluable\, for many different reasons\, but as someone who works alone\, to have the input and expertise of someone who is so experienced in this area\, has offered great support for the business\, and almost more importantly\, a real coaching and mentoring opportunity for me” \n  \nYour next step \nThis fully funded programme runs through on six different days in January and is only available to small/medium-sized businesses (or charities) trading or registered in York or North Yorkshire. Places are limited so please register early to avoid disappointment.  Complete the simple joining form and we’ll be straight back in touch to confirm your place. \n  \nChoose the location that’s right for you: \n Skipton – Tuesday 13 January\, 10am – 4pm \n [FULL] Scarborough – Thursday 15 January\, 10am – 4pm \n Northallerton – Tuesday 20 January\, 10am – 4pm \n York – Thursday 22 January\, 10am – 4pm \n Harrogate – Tuesday 27 January\, 10am – 4pm \n York – Thursday 29 January\, 10am – 4pm \n  \nEvent Details\nTuesday 13 January\, 10am – 4pm \nElsworth at the Mill\, Skipton \n  \nRegister Now
URL:https://ynygrowthhub.com/event/create-your-winning-marketing-plan-for-2026-skipton/
LOCATION:Elsworth at the Mill\, Chapel Hill\, Skipton\, Skipton & Ripon\, BD23 1NL
CATEGORIES:Suitable for All
END:VEVENT
END:VCALENDAR