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DTSTART;TZID=Europe/London:20260218T100000
DTEND;TZID=Europe/London:20260218T160000
DTSTAMP:20260415T061538
CREATED:20251217T150617Z
LAST-MODIFIED:20260127T093606Z
UID:17986-1771408800-1771430400@ynygrowthhub.com
SUMMARY:🌍 [FULL] Smartphone Video Masterclass: Malton
DESCRIPTION:Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you’re B2B or B2C\, a sole trader or a growing team\, this workshop will equip you with the essential skills to produce professional\, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops\, following exceptional demand. \n \nWhat You’ll Learn: \n\nDevelop a tailored video strategy for your business\nGet an introduction to filming and camera techniques\nLearn about the equipment you need (and what you don’t!)\nPlan and storyboard your video content\nStep outside your comfort zone and grow your on-camera confidence\nEdit videos with tiles\, captions\, transitions and more – ready to post!\n\nThe workshop will be delivered to a small group for a focused\, practical experience \nBy the end of the day\, you’ll walk away with: \n\nA video you’ve planned\, filmed\, and edited yourself\nThe skills to create more content going forward\nA boost in confidence using video to promote your business\n\nWhy Video? \nVideo is one of the most powerful tools in digital marketing today. It grabs attention\, tells your story\, and helps your business stand out online. This workshop is perfect for small businesses and teams who want to take control of their content and make a bigger impact on social media. \nAbout the Provider \nRyan Mulhern is Director at First Frame\, who create Video Strategies for clients to help them increase brand exposure\, and generate leads through regular\, authentic video content. He believes that regular video with a strategy is much more beneficial for a client than just a one off video. \nWhere and When\nWhen: 18 February\, 10am to 4pm \nWhere: Enterprise House Malton \n  \nThis is now full.\nRegister for a workshop:\n Scarborough– 26 January | 10:00 am – 4:00 pm\n Ingleton– 4 February | 10:00 am – 4:00 pm\n Stokesley – 11 February | 10:00 am – 4:00 pm\n Selby– 4 March | 10:00 am – 4:00 pm\n  \nOr complete the form below to join our waiting list.
URL:https://ynygrowthhub.com/event/smartphone-video-masterclass-malton/
LOCATION:Enterprise House Malton\, Enterprise House Malton\, Malton\, Thirsk & Malton\, YO17 6AS
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260218T100000
DTEND;TZID=Europe/London:20260218T130000
DTSTAMP:20260415T061538
CREATED:20251205T121517Z
LAST-MODIFIED:20260213T093648Z
UID:17766-1771408800-1771419600@ynygrowthhub.com
SUMMARY:🌍 [FULL] AI Tools for Smarter Marketing
DESCRIPTION:Work smarter\, not harder. An easy introduction to how AI can take the heavy lifting out of marketing. \n \nIn this session you’ll see how to: \n\nGet ChatGPT to write blogs\, emails\, and social posts for you\nCreate images and designs in minutes\nPlan and edit videos with simple AI apps\nAutomate repetitive tasks like scheduling content\nAvoid common pitfalls like unreliable or copy-heavy AI output\n\nTakeaway \nA set of AI prompt examples you can use straight away. \nAbout the provider \nClient Marketing is a specialist SME consultancy based in North Yorkshire\, delivering high-impact training and strategic advisory services in marketing\, digital transformation\, and sales. Established in 2013 and led by Chartered Marketer Simon Shepherd\, our organisation has extensive experience delivering funded business support programmes for local authorities\, universities\, and Growth Hubs across the UK. \nEvent details \nWednesday 18 February\, 10am – 1pm \nPatch\, York \nThis workshop is now full.\nComplete the form to be added to our waiting list.
URL:https://ynygrowthhub.com/event/ai-tools-for-smarter-marketing/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260217T100000
DTEND;TZID=Europe/London:20260217T160000
DTSTAMP:20260415T061538
CREATED:20260113T113758Z
LAST-MODIFIED:20260127T093417Z
UID:18329-1771322400-1771344000@ynygrowthhub.com
SUMMARY:🟢 [FULL] 2 Day Digital Marketing Workshop: Thirsk
DESCRIPTION:This in-person\, 2-day course is designed to equip businesses in York & North Yorkshire with the essential digital marketing skills they need to feel more confident and grow.  \n \nWho Will Benefit?\nThis workshop is perfect for SME owners and staff who: \n\nHave the time to handle their own marketing.\nLack the skills\, knowledge\, or confidence to start.\nDo not have the budget to outsource to an agency.\nAttendance is not limited by sector or industry.\n\nWhat You Will Cover\nLearn practical\, immediately applicable strategies across a range of vital topics\, including: \n\nBranding: Develop your brand\, define customer personas\, and establish brand pillars.\nSocial Media: Select the right platforms based on their strengths and relevance.\nContent Creation\nEmail Marketing\nReputation Management\nUsing AI for Digital Marketing\nReviewing Analytics\nMarketing Planning\nHelpful Free Tools: Explore Google Business Profile\, Canva\, and scheduling tools.\n\nWorkshop Details\n 10am – 4pm \n Day 1: Tuesday 17 February \n Day 2: Tuesday 24 February \n Thirsk Quakers Friends’ Meeting House \nThis workshop is now full.\n\nRegister for another location:\n Richmond – Tuesday 3 & 10 February\, 10am – 4pm\n York – Tuesday 3 & 10 March\, 10am – 4pm\n Bentham – Tuesday 17 & 24 March\, 10am – 4pm
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-2-day-digital-marketing-workshop-thirsk/
LOCATION:Friends’ Meeting House\, 24 Kirkgate\, Thirsk\, Thirsk & Malton\, YO7 1PL
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260217T093000
DTEND;TZID=Europe/London:20260217T121500
DTSTAMP:20260415T061538
CREATED:20251010T132301Z
LAST-MODIFIED:20260116T121240Z
UID:16971-1771320600-1771330500@ynygrowthhub.com
SUMMARY:🟢 The Artery: Peer Support Network for Creative Industries (Skipton)
DESCRIPTION:Take your creative business to the next level with The Artery.\n\n\n\nRunning a creative business can be exciting\, but it can also feel overwhelming. Over six interactive and supportive sessions The Artery helps creatives refocus\, get clarity\, and grow their businesses with confidence. \n\n\n\n\n\n\n\nPhotography: James Drury \n\n\n\nStep back\, refocus\, and reconnect with your creativity. The Artery’s six-session programme helps you align your business with your values\, get paid fairly\, and thrive as part of a supportive creative community. \n\n\n\nTogether with peers\, you’ll explore how to: \n\n\n\n\n\n\nAlign your work with your values\n\n\n\n\n\n\n\n\n\nGet paid fairly for what you do\n\n\n\n\n\n\n\n\n\nBalance creativity with business management\n\n\n\n\n\n\n\n\n\nBuild a clear plan\n\n\n\n\n\n\n\n\n\nBuild connections in a supportive local network\n\n\n\n\n\n\nPrevious participants say The Artery gave them the time and space to step back\, recalibrate\, and reignite their passion\, all while building lasting connections with other creatives. \n\n\n\nThere will be two programmes running from February 2026\, one in Skipton and one in York. \n\n\n\nTime: 9.30am to 12.15pm \n\n\n\nDates: \n\nTuesday 17 February\nTuesday 10 March\nTuesday 31 March\nTuesday 21 April\nTuesday 12 May\nTuesday 2 June\n\n\n\n\nVenue: CRAVEN ARTS HOUSE\, 55 Otley Street\, Skipton\, BD23 1ET\, North Yorkshire\, United Kingdom \n\n\n\nIf you’re interested in York\, please click here for more information. \n\n\n\nRegister now\n\n\n\nPlease complete the form below to provide us with your details\, and we will then be in touch to discuss your place on the programme. \n\n\n\nPlease note we may not be able to offer a place to everybody who registers.
URL:https://ynygrowthhub.com/event/the-artery-peer-support-network-for-creative-industries-skipton/
LOCATION:Craven Arts House\, 55 Otley Street\, Skipton\, Skipton & Ripon\, BD23 1ET
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260217T090000
DTEND;TZID=Europe/London:20260217T150000
DTSTAMP:20260415T061538
CREATED:20260113T174213Z
LAST-MODIFIED:20260205T115757Z
UID:18357-1771318800-1771340400@ynygrowthhub.com
SUMMARY:🟢 [FULL] Win More Work: Sell Your Services with Confidence: York
DESCRIPTION:Can you clearly explain what you do and why someone should choose you? Most service business owners can’t – and it’s costing them opportunities. \n \nThis practical workshop deepens your understanding of the Trust Sales System\, focusing specifically on how trusted sales professionals communicate value. You’ll learn to articulate your unique value in 60 seconds\, position your services on value rather than price\, talk about pricing with confidence\, adapt your message for different situations (networking\, meetings\, presentations)\, handle tough questions authentically\, and close conversations that lead to signed contracts. \nThrough hands-on exercises\, peer feedback\, and expert coaching\, you’ll develop and test authentic messaging that resonates with your ideal customers. \nPerfect for consultants\, coaches\, architects\, designers\, and any service-based business owner who wants to win more work through better positioning and trusted relationships. \nWhat participants will leave with: \n\nTrust-based value articulation frameworks\nTested 60-second pitch\nPricing confidence scripts\nResponse frameworks for tough questions\nSkills to build trust through authentic communication\nAction plan for immediate implementation\n\nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \nWorkshop Details\nTuesday 17 February\, 9am – 3pm \nYork Guildhall \nThis workshop is now full.\nPlease complete the form below to be added to a waiting list. Someone will be in touch if a place becomes available.
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-win-more-work-sell-your-services-with-confidence-york/
LOCATION:The Guildhall York\, Guildhall\, Coney St\, York\, York Central\, YO1 9QN
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260216T120000
DTEND;TZID=Europe/London:20260216T133000
DTSTAMP:20260415T061538
CREATED:20251219T163229Z
LAST-MODIFIED:20251219T163229Z
UID:18093-1771243200-1771248600@ynygrowthhub.com
SUMMARY:🟢 Setting up Google Analytics for Success: Lunch and Learn Webinar Series
DESCRIPTION:This series will explore the free tools available from Google to help small businesses increase their online presence. Plus\, you’ll learn how to leverage Google’s paid advertising platform for scalable growth without feeling like you are just wasting money. Participants will leave feeling confident to start using Google Tools to Improve their visibility\, generate leads and make more sales online. \n \nBy the end of this session\, participants will be able to:\n\nUnderstand how Google Analytics supports data-driven decision making\nSet up Google Analytics and ensure their website is correctly tracking user activity\nUnderstand the role of Google Tag Manager and when it is needed\nConfidently read key reports to understand their website performance over time\nIdentify which marketing channels drive traffic and results\n\nWho this series is for\nParticipants of all abilities are welcome from beginners with no previous experience or technical skills to more experienced users who want to make sure they are maximising all the features Google has to offer. \nSuitable for location-based businesses with premises\, product-based businesses with an online store and service-based businesses.  These webinars are aimed at self-employed business owners\, freelancers and marketing teams in small businesses. \nAbout the provider\nDelivered by Louise Mason\, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1\,000 businesses do better\, smarter marketing by developing marketing strategies to attract\, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples\, Butterkist\, Portakabin and Best Western hotels\, Louise has a wealth of knowledge to draw from to help business owners like you. \n  \n These webinars will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/setting-up-google-analytics-for-success-lunch-and-learn-webinar-series/
LOCATION:Online
CATEGORIES:First Step Into Digital
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260213T100000
DTEND;TZID=Europe/London:20260213T113000
DTSTAMP:20260415T061538
CREATED:20251117T133422Z
LAST-MODIFIED:20251117T135523Z
UID:17394-1770976800-1770982200@ynygrowthhub.com
SUMMARY:🟡 No-Code Automation: Automation & Efficiency Webinar Series
DESCRIPTION:Automation no longer requires coding. \nThis session explores how tools like Zapier and Make can connect different apps and automate repetitive processes such as data entry\, email notifications\, and lead tracking. \nAttendees will gain a clear understanding of how to build “Zaps” or “Scenarios” that save hours of manual work each week. \n \nLearning Outcomes:\n\nIdentify manual processes that can be automated using no-code tools.\nBuild simple workflows that connect different business systems and trigger automated actions.\nDesign safe and scalable automations that improve consistency and reduce errors.\n\nDelivered by Data Stream UK\, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy\, analytical insight and practical implementation support for SMEs. \nWhen? Friday 13 February 2026 | 10am-11:30am \nWhere? Online \n📸 These workshops will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/no-code-automation-automation-efficiency-webinar-series/
LOCATION:Online
CATEGORIES:Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260213T100000
DTEND;TZID=Europe/London:20260213T110000
DTSTAMP:20260415T061538
CREATED:20251219T170241Z
LAST-MODIFIED:20260128T110118Z
UID:18104-1770976800-1770980400@ynygrowthhub.com
SUMMARY:🟡 Better Business: An Accelerator (online)
DESCRIPTION:Got your business up and running but struggling to unlock the next level? Better Business is here to help founders striving to level-up. \n \nBetter Business is a six-week advanced Peer-to-Peer (P2P) project in which participants join pods of similar businesses to tackle three of the most common blockers to small and micro enterprise growth. \n\nFinessing Your Funnel\nMaximising Your Marketing\nScaling Your Systems\n\nAs we tackle each growth blocker\, you’ll develop new skills and insights as you work in pods to review peers’ businesses\, before going on to create your own actionable development plans. \nDevelop New Skills Together\nAt Better Business\, we split our workshop time between accelerated skills development and sharing insights with our peers. Our workshops are not webinars; they are active live sessions. \nAs we dive into areas that hold back small businesses\, we focus on practical takeaways and approaches you can start using in your business immediately. \nPod Challenges & Insight Exchanges\nIn our three pod challenges\, you’ll learn by analysing other businesses and get a wealth of insight by having others look at an aspect of your business. \nIn each challenge\, you’ll be given guided activities to explore\, experience\, review and provide supportive recommendations. Working in pods ensures you always offer reviews in teams and benefit from multiple perspectives on your own business. \nPractical Development Plans\nIt’s time to turn skills\, and insights\, into actionable plans that happen. At Better Business\, you’re invited to create three specific development plans utilising our resources and dedicated one-to-one sessions with our advisers. \nBroader Peer Network & Insight Exchanges\nPods are great. Broad networks are great too. \nYou’ll meet businesses outside your pod through short breakouts\, longer insight exchanges\, and our ongoing community chats. \nFive 12month Support Prizes\nWe’re awarding five participants a package of monthly mentoring sessions to extend their support to 12months. \nTime commitment\nAll participants need to attend an initial pod meet-up online\, 10-11am 13th February 2026\, or schedule an alternative with the CUBE team and their pod. \nEach week from 20th February to 27th March participants will: \n\ntake part in 2hrs high-participation workshops Friday 10-12\, and\nspend a minimum of 2hrs working on project assignments\n\nProject assignments are a mix of peer-reviews (pod challenges) and development plan creation (working on\, not in\, their own businesses). \nParticipants also have access to 3 development plan advice sessions with the Enterprise CUBE team. \nProgramme Details\nInitial Group Meeting: 13 February – 10am – 11am – Pod Meetup \nGroup Workshops: Fridays – 20 February to 27 March – 10am – 12noon \nPeer Meetups Timing: Tuesdays 1 – 4 pm. Please try to keep this time available to meet your peers each week. You may be able to mutually agree alternative times once you’ve been introduced. \nWorkshop Location: Online – via Zoom (active peer-sessions live-only) \nCompetition Deadline: midnight\, 31 March 2026 \nHow much support do I get?\nThe Better Business support package includes: \n\n1 onboarding group session\n6 live group workshops (online)\,\n3 advice sessions\, and\na set of digital resources and tools\n\nBetter Business support will also guide and facilitate: \n\n3 pod (peer group) challenges\,\n3 development plans challenges\,\n3 network broadening exchanges\n\nBetter Business also comes with a competition\, where 5 founders will win monthly one-to-one mentoring extending our support to 12months. \nWhat is a pod?\nAt Better Business you’ll engage with the whole cohort\, but you’ll work in a more intensive and focussed way with a small pod of three similar businesses. In your pod\, you’ll tackle three challenges exploring the practices of each business. Working together you’ll suggest improvements\, solutions and share best practise. \nHow do you pick our pods?\nPods are curated by the Enterprise CUBE team\, based on your sector\, challenges\, scale and style. \nWhat if my pod doesn’t work for me?\nYou’ll meet your pod three weeks before the project starts\, get to know each other – and make a pod-promise on times\, commitment\, and peer exchanges. \nWe’re all professionals and we’re sure you’ll get on with your pod as constructive critical friends. However\, if you feel you are mismatched in your pod\, we can and will re-shuffle pods after our initial pod meetup – to ensure you’re in the best pod for you\, your business\, and your challenges before the programme starts. \nDid you say 12 months mentoring?\nYes\, we did. \nWe have five mentoring prizes to give out.  Each prize includes 9 one-to-one mentoring sessions from the Enterprise CUBE team; these monthly sessions will extend your support to 12months. \nTo enter the mentoring competition\, you just need to submit a one-page application by midnight\, 31 March 2026. \nWhat does Better Business cover?\nThe themes of our six workshops: \nFinessing your Funnel\nTo drive better conversion rates\, customer retention and referrals\, we’ll deep dive into the customer’s journey helping you find new ways to entice\, excite and exceed expectations. \nMaximising Your Marketing\nStarting with an audit of your current digital marketing\, we’ll work to build new strategies and skills to drive traction and increased return on your investment of time and money. \nSystem for Scale\nWe’ll zoom out to help you take in the big strategic picture\, before diving back into the business details to look at where you really add value\, your key hires\, automation and streamlining your business operations. \nAm I eligible?\nTo be eligible you need to be trading and be confident in your core offer. \nThis course is best suited to businesses who have the fundamentals in place but want to unlock the next stage in their business journey. \nTo take part you will need to be trading\, and have: \n\na customer profile (persona\, avatar or description)\,\na brand (guidelines or similar document)\nan online presence and some social/digital marketing\,\na cash flow or be able to share 12month marketing and business development budget.\n\nIf you are just starting out\, we’d suggest attending one of our start-up projects first which will help you with your core offer\, target audience\, brand and basic financial planning. You can pre-register for Strive start-up here. \nRegister now
URL:https://ynygrowthhub.com/event/better-business-an-accelerator-aka-strive-advanced-online/
LOCATION:Online
CATEGORIES:Advanced
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260212T100000
DTEND;TZID=Europe/London:20260212T130000
DTSTAMP:20260415T061538
CREATED:20251212T154359Z
LAST-MODIFIED:20251212T155601Z
UID:17925-1770890400-1770901200@ynygrowthhub.com
SUMMARY:🟡 Building your online reputation: Scarborough
DESCRIPTION:Digital Marketing Mastery series\n SEO and website auditing fundamentals: Scarborough – Thursday 5 February\n Building your online reputation: Scarborough – Thursday 12 February\n Creating a content strategy from scratch: Scarborough – Thursday 19 February\n  \nThe Digital Marketing Mastery series is a three-part weekly seminar session\, hosted at Scarborough Rugby Club\, and led by Katie Thompson\, founder of content marketing service Katie Lingo. \nThe workshops will be presented in an interactive\, linear format building up from the basics of search engine optimisation (SEO) and website performance auditing\, right through to creating a content strategy. \nThe sessions will be ideal for business owners or brand marketers looking to improve their online footprint\, giving them the tools and knowledge to rank in search engines while delivering the best user experience for customers. \n \nAbout this session\nThis three-hour workshop will provide an interactive\, face-to-face session for those who have attended Phase 1 of the Digital Marketing Mastery series or those who have intermediate search engine optimisation (SEO) knowledge. It will build upon the fundamentals of SEO\, in particular\, focusing on offsite SEO to enhance your online reputation. \nTopics covered will include local SEO\, social media for reputation-building\, and activities to demonstrate thought leadership including press releases\, award submissions and membership organisations. It will also cover how to measure brand awareness and explore Google search in more detail. \nDelivered via presentations\, group exercises and discussions\, this will lay the foundations for session 3. It is not mandatory to attend session 1\, though it may be helpful for beginners. \nAbout the provider\nKatie Thompson runs Katie Lingo\, an outsourced content marketing service for agencies and small businesses. \nKatie’s background is in journalism and digital marketing\, having trained with the NCTJ and the CIM. Specialising in copywriting\, blogging\, press releases and SEO\, she has worked with clients including HSBC\, Reuters and Amazon. \nKatie is a regular speaker at marketing events such as BrightonSEO\, Digital City Festival and Sheffield DM. She expanded the business in 2020 to offer data visualisation and reporting in addition to writing services. \nEvent details\nScarborough Rugby Club \nThursday 12 February\, 10am to 1pm \nRegister now
URL:https://ynygrowthhub.com/event/building-your-online-reputation-scarborough/
LOCATION:Scarborough Rugby Union Football Club\, Scarborough Rugby Union Football Club\, Scarborough\, Scarborough & Whitby\, YO13 0NL
CATEGORIES:Intermediate,Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260212T093000
DTEND;TZID=Europe/London:20260212T123000
DTSTAMP:20260415T061538
CREATED:20260114T111209Z
LAST-MODIFIED:20260114T111233Z
UID:18373-1770888600-1770899400@ynygrowthhub.com
SUMMARY:🌍 Workshop Series: Retain First. Recruit Stronger Later (York)
DESCRIPTION:A practical 3 workshop programme to help small businesses keep their best people now\, and build recruitment readiness for when the time is right. \n \nIn the current climate\, many organisations are restructuring and making efficiencies. When headcount is tight and roles are shifting\, the smartest move is often to retain your best people\, stabilise your team\, and protect productivity\, before you push hard on hiring again. \nThis three-part workshop series is designed to help you strengthen retention and engagement now\, by improving how you support\, develop and keep your people\, while also putting the foundations in place so that when you’re ready to recruit in the future\, you can do it with clarity and confidence. \n  \nWhat you’ll walk away with:\n\nPractical\, real-world approaches to retention\, engagement\, development and culture.\nA clearer Employee Value Proposition (EVP) so your best people know why they should stay.\nSupport for common pressure points like flexible working\, pay pressures and long-term absence.\nA tailored 12–18 month action plan that helps you retain now\, and recruit better later.\n\n  \nThe 3 workshops:\nWorkshop 1 – Retaining\, Developing and Engaging Your People \nThis is the retention-focused session: EVP\, sustainable reward (including non-financial benefits)\, flexible working\, engagement\, inclusive culture\, development and progression — plus a tailored 12–18 month action plan and simple metrics to track progress. \nWorkshop 2 – Diagnose & Design Your Recruitment and Retention Strategy \nGet clear on where you are now\, what’s working\, what’s costing you (time\, money\, momentum)\, and build a practical recruitment & retention framework you can apply immediately. \nWorkshop 3 – Attracting and Hiring the Right People (Inclusive Recruitment & Onboarding) \nEven if you’re not hiring today\, this session gets you recruitment-ready for when the time is right — with inclusive recruitment best practice\, stronger job adverts\, the right channels\, a lean process\, and onboarding that supports early retention. \n  \nWorkshop Details\n📍 Patch York \n🕐 9:30am – 12:30pm \n\nThursday 12 February\nThursday 12 March\nThursday 23 April\n\nRegister Now
URL:https://ynygrowthhub.com/event/retain-first-recruit-stronger-later-york/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260211T160000
DTEND;TZID=Europe/London:20260211T170000
DTSTAMP:20260415T061538
CREATED:20260109T145010Z
LAST-MODIFIED:20260109T145010Z
UID:18255-1770825600-1770829200@ynygrowthhub.com
SUMMARY:🌍Understanding Menopause: How to become a menopause friendly employer
DESCRIPTION:It is estimated that 15-20% of the UK population is neurodivergent which equates to approximately 10 to 13.5 million people who have a different way of thinking\, processing information and learning. This includes autistic people\, dyslexic people and those who are ADHD or who have dyscalculia. \n\n\nNeurodivergent people bring unique skills and experiences to the workplace\, offering a different perspective that could enhance your business’s productivity\, creativity and output. Ensuring our workplaces are neuroinclusive – or inclusive for neurodivergent people – can benefit everyone. \n\nThis session is offered as part of the Get Britain Working Trailblazer project in partnership with York and North Yorkshire Combined Mayoral Authority.\n\n\n  \nAbout this session\n\nThis introductory workshop will explore neurodiversity in the workplace and is delivered by neurodivergent people.\n\nIt will cover:\n\nAn introduction to neurodiversity and the spectrum of neurological differences\nAn overview of neurological differences including autism\, ADHD\, dyslexia and others\nLanguage around neurodiversity\nThe benefits of having a neurodiverse workforce\nTop tips on how to make your business more inclusive for neurodivergent colleagues\, from different communication styles to adapting your physical environment\n\n\nWho is this session for?\n\nThis session is for employers in micro to medium-sized business based in York and / or North Yorkshire. This means businesses that employ up to 250 people. \n\n\nIt is designed for those who manage people including supervisors\, team leaders\, business owners or anyone with responsibility for HR. It is also useful for employees who support their peers in the workplace. \n\nHow to join this session\n\nThis training will run virtually using Microsoft Teams. \n\nYou do not need a Microsoft Teams account to access this session but you will need:\n\na stable internet connection\na quiet area to take part from\na camera and microphone (laptop computers work best but you can join from your mobile phone if you do not have access to a laptop)\n\n\nOnce you have booked your place you will be sent a joining link to use on the day. Please save this link.\n\n  \nSign up here: Understanding Menopause: How to become a menopause | medtribe.com\n  \n11/02/2026 – 16:00-17:00 Online via MS Teams
URL:https://ynygrowthhub.com/event/%f0%9f%8c%8dunderstanding-menopause-how-to-become-a-menopause-friendly-employer/
LOCATION:Online
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260211T100000
DTEND;TZID=Europe/London:20260211T160000
DTSTAMP:20260415T061538
CREATED:20251217T150114Z
LAST-MODIFIED:20251217T150114Z
UID:17982-1770804000-1770825600@ynygrowthhub.com
SUMMARY:🌍 Smartphone Video Masterclass: Stokesley
DESCRIPTION:Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you’re B2B or B2C\, a sole trader or a growing team\, this workshop will equip you with the essential skills to produce professional\, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops\, following exceptional demand. \n \nWhat You’ll Learn: \n\nDevelop a tailored video strategy for your business\nGet an introduction to filming and camera techniques\nLearn about the equipment you need (and what you don’t!)\nPlan and storyboard your video content\nStep outside your comfort zone and grow your on-camera confidence\nEdit videos with tiles\, captions\, transitions and more – ready to post!\n\nThe workshop will be delivered to a small group for a focused\, practical experience \nBy the end of the day\, you’ll walk away with: \n\nA video you’ve planned\, filmed\, and edited yourself\nThe skills to create more content going forward\nA boost in confidence using video to promote your business\n\nWhy Video? \nVideo is one of the most powerful tools in digital marketing today. It grabs attention\, tells your story\, and helps your business stand out online. This workshop is perfect for small businesses and teams who want to take control of their content and make a bigger impact on social media. \nAbout the Provider \nRyan Mulhern is Director at First Frame\, who create Video Strategies for clients to help them increase brand exposure\, and generate leads through regular\, authentic video content. He believes that regular video with a strategy is much more beneficial for a client than just a one off video. \nWhere and When\nWhen: 11 February\, 10am to 4pm \nWhere: Springboard Business Centre \nRegister now
URL:https://ynygrowthhub.com/event/smartphone-video-masterclass-stokesley/
LOCATION:Springboard Business Centre\, Stokesley Business Park\, Middlesbrough\, Richmond & Northallerton\, TS9 5JZ
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260211T093000
DTEND;TZID=Europe/London:20260211T123000
DTSTAMP:20260415T061538
CREATED:20260114T112157Z
LAST-MODIFIED:20260114T112157Z
UID:18380-1770802200-1770813000@ynygrowthhub.com
SUMMARY:🌍 Workshop Series: Retain First. Recruit Stronger Later (Scarborough)
DESCRIPTION:A practical 3 workshop programme to help small businesses keep their best people now\, and build recruitment readiness for when the time is right. \n \nIn the current climate\, many organisations are restructuring and making efficiencies. When headcount is tight and roles are shifting\, the smartest move is often to retain your best people\, stabilise your team\, and protect productivity\, before you push hard on hiring again. \nThis three-part workshop series is designed to help you strengthen retention and engagement now\, by improving how you support\, develop and keep your people\, while also putting the foundations in place so that when you’re ready to recruit in the future\, you can do it with clarity and confidence. \n  \nWhat you’ll walk away with:\n\nPractical\, real-world approaches to retention\, engagement\, development and culture.\nA clearer Employee Value Proposition (EVP) so your best people know why they should stay.\nSupport for common pressure points like flexible working\, pay pressures and long-term absence.\nA tailored 12–18 month action plan that helps you retain now\, and recruit better later.\n\n  \nThe 3 workshops:\nWorkshop 1 – Retaining\, Developing and Engaging Your People \nThis is the retention-focused session: EVP\, sustainable reward (including non-financial benefits)\, flexible working\, engagement\, inclusive culture\, development and progression — plus a tailored 12–18 month action plan and simple metrics to track progress. \nWorkshop 2 – Diagnose & Design Your Recruitment and Retention Strategy \nGet clear on where you are now\, what’s working\, what’s costing you (time\, money\, momentum)\, and build a practical recruitment & retention framework you can apply immediately. \nWorkshop 3 – Attracting and Hiring the Right People (Inclusive Recruitment & Onboarding) \nEven if you’re not hiring today\, this session gets you recruitment-ready for when the time is right — with inclusive recruitment best practice\, stronger job adverts\, the right channels\, a lean process\, and onboarding that supports early retention. \n  \nWorkshop Details\n📍 Scarborough\, Woodend Gallery \n🕐 9:30am – 12:30pm \n\nWednesday 11 February\nWednesday 18 March\nWednesday 22 April\n\nRegister Now\n \n\n\n 
URL:https://ynygrowthhub.com/event/%f0%9f%8c%8d-workshop-series-retain-first-recruit-stronger-later-scarborough/
LOCATION:Woodend Gallery\, Workspace\, Scarborough\, Scarborough & Whitby\, YO11 2PW
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260210T100000
DTEND;TZID=Europe/London:20260210T130000
DTSTAMP:20260415T061538
CREATED:20260130T100809Z
LAST-MODIFIED:20260130T100826Z
UID:18737-1770717600-1770728400@ynygrowthhub.com
SUMMARY:🌍 Water Resources: Optimising Storage and Irrigation
DESCRIPTION:Water\, essential but often either too abundant or too scarce.  Join us as we look at water resources and ways of building water resilience into farming businesses. \nJoin Catchment Sensitive Farming at this FREE event. \n \nTopics covered include:\n\nIrrigation:  Looking at Efficient Irrigation Techniques in Agriculture\nRainwater Harvesting and Storage:  From Water storage tanks to lagoons\nSources:  Would a different source make sense?\nCrop Selection:  Grow drought-resistant crops\nSoil Management:  Soil’s water retention ability\, infiltration\nWater run-off\, sediment generation\, pollution\, and loss of soil\n\nLed by Anthony Hopkins (Wroot Water Ltd) and Miles Bentley (CSF). We will explore water as a resource both now and in the future\, and how this might be achieved sustainably. \n \nPlaces at this event are limited\, so please book early – booking closes 6th February 2026. \nClick here to book your place.
URL:https://ynygrowthhub.com/event/water-resources-optimising-storage-and-irrigation/
LOCATION:Selby Livestock Auction Mar\, Unit 4\, Bawtry Road\, Selby\, Selby\, YO25 3PE
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260210T100000
DTEND;TZID=Europe/London:20260210T130000
DTSTAMP:20260415T061538
CREATED:20251217T163206Z
LAST-MODIFIED:20260120T113312Z
UID:18000-1770717600-1770728400@ynygrowthhub.com
SUMMARY:[FULL] Meet The Media: Harrogate
DESCRIPTION:Speed networking for small businesses and top Yorkshire journalists\, with Yorkshire PR experts Linda Harrison and Jo Leatham. \n\n\n \nStarling\, Harrogate \nTuesday 10 February\, 2026. 10am-1pm \n\nCost: Tickets are just £22.50 because around 70% of the ticket cost is being funded by the York and North Yorkshire Growth Hub to support local businesses to raise their profile through PR connections. \n\n  \nWant to get your business featured in the press in 2026? Meet The Media events are a unique experience – speed networking for local small businesses and top regional journalists. \nThe half-day\, in-person sessions give you the chance to learn about what journalists and editors look for – and the best ways to pitch ideas to them. \nThis event is for York and North Yorkshire business owners who want to learn how to tell their story through media coverage – from the journalists themselves. \n  \nWhat’s the format? \nYou’ll be seated at a table with about five other business owners\, and get the chance to talk about your business with one journalist. After 20 minutes\, you’ll move to a new table to meet a different journalist with another group of business owners. You continue moving around the room until you’ve met all the journalists/editors. \nThe journalists will also share their insider tips on how to get featured in the media\, from the type of stories they write about to how to pitch ideas to them. And there’ll be plenty of time to ask questions\, swap business cards and network with other local business owners. \n  \nExtra details \nLinda and Jo’s popular Meet The Media events have so far resulted in more than 30 pieces of press coverage for local businesses\, including in Yorkshire Living magazine\, The Yorkshire Post\, The York Press\, The Sun\, The Yorkshire Times\, Yorkshire Business Insider and on BBC Radio York – with more in the pipeline! \nYou can read more about what to expect on the day here \nPress coverage about the event from The York Press \n  \nIMPORTANT: Eligibility \nDue to the funding outline above\, only businesses located in either City of York Council or North Yorkshire Council areas are eligible to attend: https://www.gov.uk/find-local-council \n  \nReviews \n“It was not only a fantastic platform to promote your brand but also to connect and network with so many inspiring Yorkshire businesses.” \nYorkshire fashion designer\, Isabelle Randall\, who secured a front cover image and feature in the October issue of Yorkshire Living magazine. \n  \n“Meet The Media was a brilliant PR experience. Not only was the exposure\ninvaluable but also the connections made along the way.” \nScarborough artist\, Sarah Westwood\, who secured a double-page feature in The Yorkshire Post weekend magazine. \n  \nJournalists attending Harrogate Meet The Media (other journalists tbc) \nCatherine Turnbull\, Editor of Yorkshire Living magazine \nAndrew Palmer\, Group Editor of p.ublished online newspapers covering the north of England\, including The Yorkshire Times \nBetween them\, Jo and Linda have more than 50 years of experience in the media. \nLinda is an experienced PR expert and NCTJ-trained journalist who’s worked for regional and national newspapers. She’s written for The Guardian\, Metro\, MailOnline\, Daily Express and Woman magazine. \nShe’s helped hundreds of entrepreneurs and business owners to raise their profile by getting featured in titles like The Daily Telegraph\, House Beautiful\, Yorkshire Life and The Yorkshire Post\, among many others. \nSign up to Linda’s newsletter here \nwww.lindaharrison.co.uk \nEmail: linda@lindaharrison.co.uk \n  \nJo has 30-years’ experience in PR\, having worked for a number of agencies in Yorkshire as well as Government Bodies. She has managed campaigns for clients including Nestlé\, La Redoute\, the WI\, Silver Cross\, York Fashion Week\, Jorvik Viking Centre\, Homes England and Marie Curie. \nJo loves working with Yorkshire-based businesses\, helping to share their news and connecting them with journalists.\nhttps://joleatham.co.uk \nEmail: pr@joleatham.co.uk \n  \nJoin us for a unique insight into how the media works – and learn how to use PR to raise your profile and grow your business. \nJo and Linda are delighted that The York & North Yorkshire Growth Hub are supporting this event\, which will offer valuable support to small businesses across the region to raise their profile. \n\nClick here to join the waiting list\n\n 
URL:https://ynygrowthhub.com/event/meet-the-media-harrogate/
LOCATION:Starling\, Starling\, 47 Oxford St\, Harrogate\, Harrogate & Knaresborough\, HG1 1PW
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260210T090000
DTEND;TZID=Europe/London:20260210T150000
DTSTAMP:20260415T061538
CREATED:20260113T173153Z
LAST-MODIFIED:20260113T173153Z
UID:18353-1770714000-1770735600@ynygrowthhub.com
SUMMARY:🟢 Sales Skills for Business Owners Who Hate Selling: Harrogate
DESCRIPTION:Most business owners didn’t start their businesses to become salespeople – but selling is essential for growth. This hands-on workshop introduces you to the Trust Sales System\, Urban Spark’s proven methodology for building confidence in sales without pushy tactics. \n \nYou’ll learn the fundamentals of becoming a trusted sales professional: starting sales conversations naturally\, understanding your ideal customer profile\, structuring discussions that uncover customer needs\, qualifying the right prospects\, handling common objections with confidence\, and closing deals that feel authentic. \nThrough interactive exercises\, hands-on practice\, and expert guidance from someone who’s done over 30\,000 sales conversations\, you’ll develop practical skills you can use immediately. \nPerfect for business owners\, founders\, and solopreneurs who are brilliant at their craft but struggle with the sales side of their business. \nWhat participants will leave with: \n\nIntroduction to the Trust Sales System\nProven conversation frameworks and scripts\nIdeal customer profile template\nObjection-handling techniques\nFoundation skills of a trusted sales professional\nAccess to ongoing Q&A support sessions\n\nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \nWorkshop Details\nTuesday 10 February\, 9am – 3pm \nHarrogate\, The Old Swan Hotel \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-sales-skills-for-business-owners-who-hate-selling-harrogate/
LOCATION:Old Swan Hotel\, The Old Swan Hotel\, Harrogate\, Harrogate & Knaresborough\, HG1 2SR
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260209T120000
DTEND;TZID=Europe/London:20260209T133000
DTSTAMP:20260415T061538
CREATED:20251219T162942Z
LAST-MODIFIED:20251219T162942Z
UID:18090-1770638400-1770643800@ynygrowthhub.com
SUMMARY:🟢 Setting up Google Search Console for Success: Lunch and Learn Webinar Series
DESCRIPTION:This series will explore the free tools available from Google to help small businesses increase their online presence. Plus\, you’ll learn how to leverage Google’s paid advertising platform for scalable growth without feeling like you are just wasting money. Participants will leave feeling confident to start using Google Tools to Improve their visibility\, generate leads and make more sales online. \n \nBy the end of this session\, participants will be able to:\n\nUnderstand how Google Search Console supports search visibility and SEO performance\nInstall and activate a Google Search Console account for their website\nAnalyse their website’s search performance and keyword rankings\nInterpret search performance data to identify content opportunities\nSpot trends and changes in website performance over time\n\nWho this series is for\nParticipants of all abilities are welcome from beginners with no previous experience or technical skills to more experienced users who want to make sure they are maximising all the features Google has to offer. \nSuitable for location-based businesses with premises\, product-based businesses with an online store and service-based businesses.  These webinars are aimed at self-employed business owners\, freelancers and marketing teams in small businesses. \nAbout the provider\nDelivered by Louise Mason\, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1\,000 businesses do better\, smarter marketing by developing marketing strategies to attract\, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples\, Butterkist\, Portakabin and Best Western hotels\, Louise has a wealth of knowledge to draw from to help business owners like you. \n  \n These webinars will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \n  \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/setting-up-google-search-console-for-success-lunch-and-learn-webinar-series/
LOCATION:Online
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260206T100000
DTEND;TZID=Europe/London:20260206T233000
DTSTAMP:20260415T061538
CREATED:20251117T133225Z
LAST-MODIFIED:20251117T135510Z
UID:17391-1770372000-1770420600@ynygrowthhub.com
SUMMARY:🟢 CRM Tools for SMEs: Automation & Efficiency Webinar Series
DESCRIPTION:Customer Relationship Management (CRM) tools are vital for managing leads\, sales\, and relationships. \nThis workshop compares the leading SME-friendly CRMs and demonstrates how to centralise customer data\, track interactions\, and automate sales pipelines. \nIt also discusses how CRMs can align marketing\, sales\, and customer service for growth. \n \nLearning Outcomes:\n\nUnderstand the role of CRM systems in managing customer data and communication.\nDesign a basic sales pipeline and track opportunities effectively.\nAutomate follow-ups and reporting to increase sales efficiency and customer satisfaction.\n\nDelivered by Data Stream UK\, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy\, analytical insight and practical implementation support for SMEs. \nWhen? Friday 6 February 2026 | 10am-11:30am \nWhere? Online \n📸 These workshops will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/crm-tools-for-smes-automation-efficiency-webinar-series/
LOCATION:Online
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260206T093000
DTEND;TZID=Europe/London:20260206T121500
DTSTAMP:20260415T061538
CREATED:20251010T132905Z
LAST-MODIFIED:20260105T143300Z
UID:16978-1770370200-1770380100@ynygrowthhub.com
SUMMARY:🟢 [FULL] The Artery: Peer Support Network for Creative Industries (York)
DESCRIPTION:Take your creative business to the next level with The Artery.\n\n\n\nRunning a creative business can be exciting\, but it can also feel overwhelming. Over six interactive and supportive sessions The Artery helps creatives refocus\, get clarity\, and grow their businesses with confidence. \n\n\n\n\n\n\n\nPhotography: James Drury \n\n\n\nStep back\, refocus\, and reconnect with your creativity. The Artery’s six-session programme helps you align your business with your values\, get paid fairly\, and thrive as part of a supportive creative community. \n\n\n\nTogether with peers\, you’ll explore how to: \n\n\n\n\n\n\nAlign your work with your values\n\n\n\n\n\n\n\n\n\nGet paid fairly for what you do\n\n\n\n\n\n\n\n\n\nBalance creativity with business management\n\n\n\n\n\n\n\n\n\nBuild a clear plan\n\n\n\n\n\n\n\n\n\nBuild connections in a supportive local network\n\n\n\n\n\n\nPrevious participants say The Artery gave them the time and space to step back\, recalibrate\, and reignite their passion\, all while building lasting connections with other creatives. \n\n\n\nThere will be two programmes running from February 2026\, one in Skipton and one in York. \n\n\n\nTime: 9.30am to 12.15pm \n\n\n\nDates: \n\nFriday 6 February\nFriday 27 February\nFriday 27 March\nFriday 17 April\nFriday 8 May\nFriday 29 May\n\n\n\n\nVenue: Patch\, Terry Avenue\, York YO16FA \n\n\n\nIf you’re interested in Skipton\, please click here for more information.\n\n\n\nYork is now full.\n\n\n\nPlease complete the form below to be added to our waiting list\, or register for Skipton.
URL:https://ynygrowthhub.com/event/the-artery-peer-support-network-for-creative-industries-york/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260205T100000
DTEND;TZID=Europe/London:20260205T130000
DTSTAMP:20260415T061538
CREATED:20251212T153236Z
LAST-MODIFIED:20251212T155528Z
UID:17919-1770285600-1770296400@ynygrowthhub.com
SUMMARY:🟢 SEO and website auditing fundamentals: Scarborough
DESCRIPTION:Digital Marketing Mastery series\n SEO and website auditing fundamentals: Scarborough – Thursday 5 February\n Building your online reputation: Scarborough – Thursday 12 February\n Creating a content strategy from scratch: Scarborough – Thursday 19 February\n \nThe Digital Marketing Mastery series is a three-part weekly seminar session\, hosted at Scarborough Rugby Club\, and led by Katie Thompson\, founder of content marketing service Katie Lingo. \nThe workshops will be presented in an interactive\, linear format building up from the basics of search engine optimisation (SEO) and website performance auditing\, right through to creating a content strategy. \nThe sessions will be ideal for business owners or brand marketers looking to improve their online footprint\, giving them the tools and knowledge to rank in search engines while delivering the best user experience for customers. \n \nAbout this session\nThis fully funded three-hour workshop will provide an interactive\, face-to-face session for anybody who is new to search engine optimisation (SEO). Ideal for those looking to develop a website or improve on their existing site\, this beginners’ course will give a broad overview of the three areas of SEO: onsite\, offsite and technical. \nIt will introduce the fundamentals of auditing a website\, as well as the best free tools to use for measuring performance and improving the user experience. \nDelivered via presentations\, group exercises and discussions\, this introduction will lay the foundations for sessions 2 and 3. \nAbout the provider\nKatie Thompson runs Katie Lingo\, an outsourced content marketing service for agencies and small businesses. \nKatie’s background is in journalism and digital marketing\, having trained with the NCTJ and the CIM. Specialising in copywriting\, blogging\, press releases and SEO\, she has worked with clients including HSBC\, Reuters and Amazon. \nKatie is a regular speaker at marketing events such as BrightonSEO\, Digital City Festival and Sheffield DM. She expanded the business in 2020 to offer data visualisation and reporting in addition to writing services. \nEvent details\nScarborough Rugby Club \nThursday 5 February\, 10am to 1pm \nRegister now
URL:https://ynygrowthhub.com/event/seo-and-website-auditing-fundamentals-scarborough/
LOCATION:Scarborough Rugby Union Football Club\, Scarborough Rugby Union Football Club\, Scarborough\, Scarborough & Whitby\, YO13 0NL
CATEGORIES:Beginner,First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260204T100000
DTEND;TZID=Europe/London:20260204T160000
DTSTAMP:20260415T061538
CREATED:20251217T145315Z
LAST-MODIFIED:20251217T145315Z
UID:17978-1770199200-1770220800@ynygrowthhub.com
SUMMARY:🌍 Smartphone Video Masterclass: Ingleton
DESCRIPTION:Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you’re B2B or B2C\, a sole trader or a growing team\, this workshop will equip you with the essential skills to produce professional\, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops\, following exceptional demand. \n \nWhat You’ll Learn: \n\nDevelop a tailored video strategy for your business\nGet an introduction to filming and camera techniques\nLearn about the equipment you need (and what you don’t!)\nPlan and storyboard your video content\nStep outside your comfort zone and grow your on-camera confidence\nEdit videos with tiles\, captions\, transitions and more – ready to post!\n\nThe workshop will be delivered to a small group for a focused\, practical experience \nBy the end of the day\, you’ll walk away with: \n\nA video you’ve planned\, filmed\, and edited yourself\nThe skills to create more content going forward\nA boost in confidence using video to promote your business\n\nWhy Video? \nVideo is one of the most powerful tools in digital marketing today. It grabs attention\, tells your story\, and helps your business stand out online. This workshop is perfect for small businesses and teams who want to take control of their content and make a bigger impact on social media. \nAbout the Provider \nRyan Mulhern is Director at First Frame\, who create Video Strategies for clients to help them increase brand exposure\, and generate leads through regular\, authentic video content. He believes that regular video with a strategy is much more beneficial for a client than just a one off video. \nWhere and When\nWhen: 4 February\, 10am to 4pm \nWhere: Ingleton Village Community Centre \n  \nRegister now
URL:https://ynygrowthhub.com/event/smartphone-video-masterclass-ingleton/
LOCATION:Ingleton Village Community Centre\, Ingleton Village Community Centre\, Ingleton\, Skipton & Ripon\, LA6 3HG
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260203T100000
DTEND;TZID=Europe/London:20260203T160000
DTSTAMP:20260415T061538
CREATED:20260113T112832Z
LAST-MODIFIED:20260113T113038Z
UID:18324-1770112800-1770134400@ynygrowthhub.com
SUMMARY:🟢 2 Day Digital Marketing Workshop: Richmond
DESCRIPTION:This in-person\, 2-day course is designed to equip businesses in York & North Yorkshire with the essential digital marketing skills they need to feel more confident and grow.  \n \nWho Will Benefit?\nThis workshop is perfect for SME owners and staff who: \n\nHave the time to handle their own marketing.\nLack the skills\, knowledge\, or confidence to start.\nDo not have the budget to outsource to an agency.\nAttendance is not limited by sector or industry.\n\nWhat You Will Cover\nLearn practical\, immediately applicable strategies across a range of vital topics\, including: \n\nBranding: Develop your brand\, define customer personas\, and establish brand pillars.\nSocial Media: Select the right platforms based on their strengths and relevance.\nContent Creation\nEmail Marketing\nReputation Management\nUsing AI for Digital Marketing\nReviewing Analytics\nMarketing Planning\nHelpful Free Tools: Explore Google Business Profile\, Canva\, and scheduling tools.\n\nWorkshop Details\n🕑 10am – 4pm \n📆 Day 1: Tuesday 3 February \n📆 Day 2: Tuesday 10 February \n📍  Richmondshire Rugby Union Football Club \nRegister Now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-2-day-digital-marketing-workshop-richmond/
LOCATION:Richmondshire Rugby Union Football Club\, Theakston Lane\, Richmond\, Richmond & Northallerton\, DL10 4LL
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260203T100000
DTEND;TZID=Europe/London:20260203T120000
DTSTAMP:20260415T061538
CREATED:20260108T155137Z
LAST-MODIFIED:20260129T150503Z
UID:18169-1770112800-1770120000@ynygrowthhub.com
SUMMARY:🌍 Peer to Peer Sessions: International Trade
DESCRIPTION:Want to grow your business through international trade? This programme is for you.\n \nAfter recently delivering a series of highly regarded peer-to-peer activities designed to reduce isolation among small business owners and managers. These sessions have led to tangible innovation and productivity improvements\, as participants learn from trusted peers and build strong\, relevant local networks. \nParticipants explained the day-to-day demands often keep them working in their business rather than on it. \nThese peer sessions provided valuable time and space to step back\, build confidence and resilience\, and gain practical insights from others facing similar challenges. \nBuilding on this positive feedback\, we are now extending the programme and bringing together a cohort of small and medium-sized business owners and managers who want to make the most of sales opportunities in international markets. \nWhether you are new to exporting or already trading overseas and looking to optimise your approach\, this programme could be right for you. \nProgramme aims\nThe aim of the group is to harness collective experience to help participants: \n\nDevelop scalable\, sustainable\, and profitable international business models\nIdentify and capitalise on international opportunities\nRemove barriers to international sales and delivery\nMinimise risk\n\nWhy join?\nExpanding into overseas markets can be exciting—but it can also feel complex and frustrating. Even experienced exporters face important questions: \n\nIs your offer right for international customers?\nAre you trading in the most suitable markets and marketplaces?\nHow will you generate sales and deliver effectively overseas?\nWhat resources will you need\, and how will you remain profitable?\nWhat statutory and regulatory requirements must you consider?\nHow can you protect your business and intellectual property?\n\nThis practical international trade programme will help you clarify what you want—and realistically can—achieve\, then support you in identifying the most effective ways to get there with minimal disruption to your business. \nHow will it work?\nThe programme runs over six weeks and includes six two-hour facilitated group sessions. Delegates will identify and discuss opportunities and challenges\, using collective experience to broaden options\, make informed decisions\, and take practical actions to optimise their international activity. \nEach session is led by an experienced SME owner with a strong track record of developing overseas markets across multiple sectors. Discussions are non-competitive\, confidential\, and supportive\, creating a safe environment where participants can explore ideas openly and without judgement. \nAfter each session\, delegates will receive: \n\nA concise session summary\nPractical tools and checklists to support further thinking and application\n\nThese can be used at a pace that suits your business. \nIn addition\, each delegate is entitled to two hours of one-to-one coaching with the programme facilitator. \nWhat will be covered?\nDiscussion topics will be shaped by the group\, but may include: \n\nWhy trade internationally? Understanding how international trade can add value\nIdentifying and removing barriers to growth\nInternationalising your offer and considering localisation\nChoosing the right markets and marketplaces\nUnderstanding and securing the resources you need\nRoutes to market and international business models\nFinding and managing overseas partners\nAdministration and compliance\nProtecting your business and IP\nUnderstanding the numbers\nWhat additional support is available\n\nPeer group discussions and coaching sessions are also open to any specific issues participants wish to explore. \nPlaces are limited for each cohort.\nIf you would like to benefit from shared international trade experience\, practical support\, and expert facilitation\, we encourage you to book early to secure your place. \nWhere and When\nThis programme will be delivered weekly online via Zoom\, on Tuesdays from 10am – 12pm. \n\nWorkshop 1 | Tuesday 3 February\, 10am – 12pm\nWorkshop 2 | Tuesday 10 February\, 10am – 12pm\nWorkshop 3 | Tuesday 17 February\, 10am – 12pm\nWorkshop 4 | Tuesday 24 February\, 10am – 12pm\nWorkshop 5 | Tuesday 3 March\, 10am – 12pm\nWorkshop 6 | Tuesday 10 March\, 10am – 12pm\n\nRegister now
URL:https://ynygrowthhub.com/event/peer-to-peer-sessions-international-trade/
LOCATION:Online
CATEGORIES:Suitable for All
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DTSTART;TZID=Europe/London:20260203T090000
DTEND;TZID=Europe/London:20260203T150000
DTSTAMP:20260415T061538
CREATED:20260113T172657Z
LAST-MODIFIED:20260130T101415Z
UID:18348-1770109200-1770130800@ynygrowthhub.com
SUMMARY:🟢 [FULL] Sales Skills for Business Owners Who Hate Selling: York
DESCRIPTION:Most business owners didn’t start their businesses to become salespeople – but selling is essential for growth. This hands-on workshop introduces you to the Trust Sales System\, Urban Spark’s proven methodology for building confidence in sales without pushy tactics. \n \nYou’ll learn the fundamentals of becoming a trusted sales professional: starting sales conversations naturally\, understanding your ideal customer profile\, structuring discussions that uncover customer needs\, qualifying the right prospects\, handling common objections with confidence\, and closing deals that feel authentic. \nThrough interactive exercises\, hands-on practice\, and expert guidance from someone who’s done over 30\,000 sales conversations\, you’ll develop practical skills you can use immediately. \nPerfect for business owners\, founders\, and solopreneurs who are brilliant at their craft but struggle with the sales side of their business. \nWhat participants will leave with: \n\nIntroduction to the Trust Sales System\nProven conversation frameworks and scripts\nIdeal customer profile template\nObjection-handling techniques\nFoundation skills of a trusted sales professional\nAccess to ongoing Q&A support sessions\n\nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \nWorkshop Details\nTuesday 3 February\, 9am – 3pm \nYork Guildhall \nThis workshop is now full.\nPlease complete the form to be added to the waiting list.
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-sales-skills-for-business-owners-who-hate-selling-york/
LOCATION:The Guildhall York\, Guildhall\, Coney St\, York\, York Central\, YO1 9QN
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DTSTART;TZID=Europe/London:20260202T120000
DTEND;TZID=Europe/London:20260202T133000
DTSTAMP:20260415T061538
CREATED:20251219T162452Z
LAST-MODIFIED:20251219T162521Z
UID:18085-1770033600-1770039000@ynygrowthhub.com
SUMMARY:🟢 Setting up your Google Business Profile for Success: Lunch and Learn Webinar Series
DESCRIPTION:This series will explore the free tools available from Google to help small businesses increase their online presence. Plus\, you’ll learn how to leverage Google’s paid advertising platform for scalable growth without feeling like you are just wasting money. Participants will leave feeling confident to start using Google Tools to Improve their visibility\, generate leads and make more sales online. \n \nBy the end of this session\, participants will be able to:\n\nUnderstand how Google Business Profiles can improve visibility and credibility.\nSet up and optimise their Google Business Profile to appear in Google Search and Google Maps results.\nConfidently collect and manage Google reviews to build trust and improve search rankings.\nInterpret insights to understand how customers are finding their business online.\nIdentify additional Google tools that can support business growth.\n\nWho this series is for\nParticipants of all abilities are welcome from beginners with no previous experience or technical skills to more experienced users who want to make sure they are maximising all the features Google has to offer. \nSuitable for location-based businesses with premises\, product-based businesses with an online store and service-based businesses.  These webinars are aimed at self-employed business owners\, freelancers and marketing teams in small businesses. \nAbout the provider\nDelivered by Louise Mason\, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1\,000 businesses do better\, smarter marketing by developing marketing strategies to attract\, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples\, Butterkist\, Portakabin and Best Western hotels\, Louise has a wealth of knowledge to draw from to help business owners like you. \n  \n These webinars will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \n  \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/setting-up-your-google-business-profile-for-success-lunch-and-learn-webinar-series/
LOCATION:Online
CATEGORIES:First Step Into Digital
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DTSTART;TZID=Europe/London:20260202T100000
DTEND;TZID=Europe/London:20260202T140000
DTSTAMP:20260415T061538
CREATED:20251010T103542Z
LAST-MODIFIED:20251215T153831Z
UID:16872-1770026400-1770040800@ynygrowthhub.com
SUMMARY:🟢 Start-up business training for therapists in the holistic\, beauty\, hair and health fields: Northallerton
DESCRIPTION:Starting in business or thinking of making the move and have 100s of questions? This course is for you! \n\n\n\n\n\nThis three-stage course is designed for therapists and professionals in fields like personal training\, pet grooming\, and hairdressing\, and covers everything you need to successfully set up and run your own business. \n\n\n\n\n\n\n\n\n\nWe will help you identify some of the key questions and help you find the answers that are right for your business. Things like: \n\n\n\n\n\n\nHow much will I charge?\n\n\n\n\n\n\n\n\n\nHow will I record my income?\n\n\n\n\n\n\n\n\n\nHow do I get clients?\n\n\n\n\n\n\n\n\n\nWhat support is available to me?\n\n\n\n\n\n\n\n\n\nHow do I make time for my family?\n\n\n\n\n\n\nLed by a successful therapist with over 20 years of business experience\, this course offers a supportive and non-judgemental space to learn\, share challenges\, and grow alongside others in similar positions. \n\n\n\nYou’ll leave with clear\, actionable steps to build your business your way. \n\n\n\nThe course includes a face-to-face workshop\, a one-to-one coaching session\, and a final online group meet-up to celebrate your progress and share your wins. \n\n\n\nEvent details\n\n\n\nWhen: Monday 2 February 2026\, 10am – 2pm \n\n\n\n\n\nWhere: Evolution Business Centre\, Northallerton\, DL6 2NQ \n\n\n\nRegister now
URL:https://ynygrowthhub.com/event/start-up-business-training-for-therapists-in-the-holistic-beauty-hair-and-health-fields-northallerton/
LOCATION:Evolution Business Centre\, Northallerton\, Richmond & Northallerton\, DL6 2NQ\, United Kingdom
CATEGORIES:Beginner
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DTSTART;TZID=Europe/London:20260130T100000
DTEND;TZID=Europe/London:20260130T113000
DTSTAMP:20260415T061538
CREATED:20251117T125642Z
LAST-MODIFIED:20251117T135328Z
UID:17381-1769767200-1769772600@ynygrowthhub.com
SUMMARY:🟢 Finance & Accounting Tools: Automation & Efficiency Webinar Series
DESCRIPTION:Digital accounting tools simplify bookkeeping\, invoicing\, and compliance. \nThis workshop introduces the most popular platforms for SMEs and explores how automation can eliminate repetitive admin tasks. \nParticipants will learn how to digitise expense tracking\, reconcile transactions\, and produce instant reports for better financial visibility. \n \nLearning Outcomes:\n\nSelect the right accounting tool for your business needs and industry.\nAutomate key financial processes such as invoicing and bank reconciliation.\nGenerate reports to monitor cash flow\, profitability\, and business performance.\n\nDelivered by Data Stream UK\, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy\, analytical insight and practical implementation support for SMEs. \nWhen? Friday 30 January 2026 | 10am-11:30am \nWhere? Online \n📸 These workshops will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/finance-accounting-tools-automation-efficiency-webinar-series/
LOCATION:Online
CATEGORIES:First Step Into Digital
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DTSTART;TZID=Europe/London:20260129T100000
DTEND;TZID=Europe/London:20260129T160000
DTSTAMP:20260415T061538
CREATED:20251204T122437Z
LAST-MODIFIED:20260116T120437Z
UID:17729-1769680800-1769702400@ynygrowthhub.com
SUMMARY:🌍 Tourism Business Booster: Create your winning Marketing Plan for 2026 (York)
DESCRIPTION:Free one-day training for tourism businesses across York & North Yorkshire – with sessions across Skipton\, Scarborough\, Northallerton\, York and Harrogate. \nIt’s a tough market and costs are rising all the time for hospitality and tourism businesses.  This means that you need to increase revenue\, and smarter marketing is one definite way forward.    Would you or a member of your team like to attend a free one-day training seminar (10am – 4pm) in January to help you create and fine-tune your marketing for 2026 and introduce more creativity and new ideas to your marketing plans? \n  \nWhat’s the format of the day? \nEach free training day will involve a maximum of 12 businesses from your district\, and will be led by former Marketing Director of Yorkshire Tourist Board\, Martin Evans. As “Tourism Business Booster” sessions\, they will be lively and full of marketing and promotional ideas to put into practice in your business. We already know that with an ongoing cost of living crisis\, slackening demand\, and staff wages and other costs continuing to rise\, it’s going to be a tough 2026 for most businesses.  So this free workshop from the Growth Hub\, is just what you need in order to hit the ground running with sharpened and cost-effective marketing for the challenging times ahead! \n  \nTell me more \nThis fully funded programme\, free to hotels\, B&Bs\, self-catering operators\, wedding venues\, restaurants\, spas\, visitor attractions and events organisers\, is delivered by Martin Evans of The Tourism Business\, the York-based award-winning marketing consultancy which has worked with leading hotels\, attractions and other tourism operators for the last 25 years. \n  \nAbout Martin \nMartin Evans has considerable experience in delivering business advice\, coaching\, mentoring and training to hundreds of small and medium-sized businesses\, including being joint Lead UK Coach on the DTI’s UK “Profit through Productivity” benchmarking and best practice scheme for tourism businesses. As a former Marketing Director of Yorkshire Tourist Board and of Consort Hotels group\, and organiser of national marketing conferences for hotels\, attractions\, spas and wedding venues\, he is well positioned to add real value to your marketing in just one day. \n  \nFeedback from previous attendees \n“Martin has been really helpful and given straightforward\, easy to implement advice.” \n “Spending time with Martin has been invaluable\, for many different reasons\, but as someone who works alone\, to have the input and expertise of someone who is so experienced in this area\, has offered great support for the business\, and almost more importantly\, a real coaching and mentoring opportunity for me” \n  \nYour next step \nThis fully funded programme runs through on six different days in January and is only available to small/medium-sized businesses (or charities) trading or registered in York or North Yorkshire. Places are limited so please register early to avoid disappointment. \n  \nChoose the location that’s right for you: \n Skipton – Tuesday 13 January\, 10am – 4pm \n [FULL] Scarborough – Thursday 15 January\, 10am – 4pm \n Northallerton – Tuesday 20 January\, 10am – 4pm \n York – Thursday 22 January\, 10am – 4pm \n Harrogate – Tuesday 27 January\, 10am – 4pm \n York – Thursday 29 January\, 10am – 4pm \n  \nEvent details\nThursday 29 January\, 10am – 4pm \nBar Convent\, York \nRegister now
URL:https://ynygrowthhub.com/event/create-your-winning-marketing-plan-for-2026-york-2/
LOCATION:The Bar Convent Living Heritage Centre\, 17 Blossom St\, York\, York Central\, YO24 1AQ
CATEGORIES:Suitable for All
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260129T100000
DTEND;TZID=Europe/London:20260129T150000
DTSTAMP:20260415T061538
CREATED:20251208T092515Z
LAST-MODIFIED:20260115T155608Z
UID:17812-1769680800-1769698800@ynygrowthhub.com
SUMMARY:🟢 [FULL] Instagram for Business\, A Beginner’s Guide: Malton
DESCRIPTION:This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account\, business and your confidence at beginner level. \n \n\nDon’t know where to start with Instagram?\nAre you a new business? Are you a small business?\nDo you have a product or service?\nDo you need help getting started on Instagram?\n\nThen this workshop is for you. \nWhat you will gain from the day: \n\nLearn how to build and showcase your brand story\nAttracting and keeping your key customers\nCreating your working bio using keywords\nCreating captivating content: introduction to posts\, stories\, reels\n(Why\, when\, and how to use them)\nInsta loves & loathes (a.k.a. do’s & don’ts!)\nMeet others in the same boat who you can learn alongside.\n\nPrerequisites & what to bring: \nYou will need an Instagram / Facebook Professional / Business account already set up plus the device you will be using it on (we recommend a smartphone). We will not have time on the day to set up Insta accounts from scratch so please contact us no later than 7 days before the workshop if you need help with this. \nAbout the provider: \n\nCharlotte Watson is an experienced educator this is a packed and informative practical workshop\, with expertise in running her own businesses for several years\, combined with knowledge of social media management\, brand strategy and small business mentoring will provide you with confidence and skills to grow your business in simple steps. \nEvent details\nThursday 29 January\, 10am – 3pm \nEnterprise House\, 17 Cherry Farm Cl\, Malton YO17 6AS \nThis programme is now full\, please complete the form to be added to the waiting list.
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-instagram-for-business-a-beginners-guide-malton/
LOCATION:Enterprise House\, Malton\, Thirsk & Malton\, YO17 6AS
CATEGORIES:First Step Into Digital
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260127T100000
DTEND;TZID=Europe/London:20260127T160000
DTSTAMP:20260415T061538
CREATED:20251106T141600Z
LAST-MODIFIED:20260107T141646Z
UID:17234-1769508000-1769529600@ynygrowthhub.com
SUMMARY:🟡 Data & Analytics: Next Step into Digital
DESCRIPTION:Designed for businesses who already collect some data but want to actually do something with it. This session bridges the gap between tracking and decision-making. \nTurn data into action and make better marketing decisions. Already tracking some data? This session shows you how to read patterns\, build live dashboards\, and plan future campaigns using these insights. You’ll also explore forecasting tools\, customer journey mapping\, and how to present your data clearly and ethically. \n\nCore Topics: \n\nReviewing Performance: Reading trends over time — traffic\, conversions\, drop-offs.\nCreating Custom Dashboards: Combining GA\, CRM\, and ad data in tools like Looker Studio or Airtable to get a real-time view.\nCustomer Journey Mapping with Data: Using segmentation to personalise experiences\, fix drop-offs\, and optimise campaigns.\nIntro to Predictive Tools: Using forecasting features in CRM or GA4\, and demystifying terms like “attribution modelling.”\nData Ethics & Storytelling: Presenting data in a way that builds trust — internally and with customers.\n\nTakeaways: \n\nGoogle Looker Studio dashboard template\nCustomer journey mapping worksheet\nA guide to choosing your next data tool\n\nThis workshop is suitable for Intermediates\, attend Data & Analytics for Beginners: Day 1. \nWhen: Tuesday 27 January\, 10am – 4pm (Full day workshop) \nWhere: Harrogate Civic Centre\, St Luke’s Mount\, Harrogate\, HG1 2AE \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a1-data-analytics-for-intermediate-users-day-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Intermediate,Next Step Into Digital
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