BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Y&NY Growth Hub - ECPv6.18.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Y&NY Growth Hub
X-ORIGINAL-URL:https://ynygrowthhub.com
X-WR-CALDESC:Events for Y&NY Growth Hub
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260324T090000
DTEND;TZID=Europe/London:20260324T163000
DTSTAMP:20260225T112409Z
CREATED:20260225T101045Z
LAST-MODIFIED:20260225T112409Z
UID:19067-1774342800-1774369800@ynygrowthhub.com
SUMMARY:🌍 Carbon Literacy for SMEs Course: Harrogate
DESCRIPTION:Who is this course designed for?\nIndividuals or teams working within Small & Medium Sized Businesses (SMEs) within the York & North Yorkshire regions. This is a great opportunity to learn\, with colleagues and peers\, about the causes and impacts of Climate Change as well as the actions SMEs can put in place to reduce emissions and help secure a Net Zero future. \n\nCourse Objectives\n1. Establish Climate Change Fundamentals: \nWherever you are on your climate journey\, deep-dive into the causes & impacts of our Anthropocene climate crisis to understand key emissions drivers and put the fire in the belly for climate action\, personally & professionally. What is the greenhouse effect? What are the greenhouse gases and which are most potent? Why are we so confident in the science? What are the impacts of climate change on people & planet? \n2. Understand Climate Policy & Protest: \nWhat is the global policy landscape on climate and what’s happening in the UK and likely to impact SMEs? We’ll talk about COPs (Conference of the Parties – not police!)\, the UK Climate Change Act of 2008\, the UK Decarbonisation Plan\, Sustainability Reporting & legislation for SMEs. This section is designed to give you understanding of how we got to where we are today and how the future might shape\, through the lens of policy. We will also reflect on the role of protest in shaping the past\, current & future climate change landscape.  Both are important grounding for individuals & businesses. \n3. Destigmatise Climate Goals & Measurement: \n“What gets measured gets done!” Learn the lingo of Net Zero & Carbon Footprinting\, at an individual and organisational level. What does it mean to pledge to Net Zero? How does that differ from Carbon Neutral? Should we be offsetting? What do we mean by Scope 1\, 2 & 3? Where do I start?! \n4. Take Climate Action as an Individual \nLooking at our own personal footprints through the lens of the WWF Carbon Footprint Tool and our own key levers of change. \n5. Take Climate Action as an Employee & Business \nLooking at the 7 SME Steps to Net Zero\, from leadership engagement to building a climate transition plan. This will help tackling climate change and emissions as an organisation and employee seem more feasible\, approachable\, logical and bitesize for SMEs\, giving clarity on where to start and the stepping stones on the journey to Net Zero. \n6. Become a Confident Climate Communicator & Collaborate \nExploring what it takes as an individual and as an organisation to talk confidently about climate change and climate action and how to positively influence others\, touching on impact reports\, social media\, websites\, tone of voice & good old fashioned face to face conversations.  We’ll touch on the important role of collaboration in progressing climate action – together we go further & faster. \n  \nCourse Outline\nThe course is split into 2 distinct sections. The first half of the course focuses on understanding climate change\, policy and frameworks. The second half focuses on what this means for SMEs and employees in building a climate action plan. \n  \nCourse Details\n📍 Starling Bar\, Harrogate \n📆 Tuesday 24 March \n🕑 9am – 4:30pm \n  \nCertification\nAt the end of the training course\, we will invite you to pledge 2 actions\, one as an individual and one as part of a wider group. These action pledges must be submitted within 2 weeks of completing your course in order to be certified Carbon Literate & be awarded your shiny certificate. Please note\, you are not guaranteed certification. Certification is awarded to individuals who are deemed to have pledged significant individual and group actions. But don’t worry\, we will support you to find the right and significant actions for you. \n  \nAbout the Trainer\nAli Fisher founded Plans With Purpose in 2017 with a mission to put regeneration at the heart of business progress. Ali’s day job is to act as an independent Sustainability & Diversity Business Mentor\, supporting organisations to approach these complex & nuanced subjects more strategically\, with step change ambitions for positive impact for people and planet. She runs regular learning workshops in Carbon Literacy\, Diversity\, Equity & Inclusion & Doughnut Economics. Her personal purpose is to spark change that matters. \n  \nAttendee Reviews\n“Great course and delivered well with passion and humility.” \n“Excellent clarity on a complex subject\, with clear actions we can implement to make a difference.” \n“I really enjoyed the Carbon Literacy training. Ali is clearly knowledgeable and passionate and it shows. For something that feels quite daunting\, she taught it very well!” \n  \nWhat one thing have you valued most from this training course?\n“Opening my eyes to what needs to be done and how small things can make all the difference.” \n“Evidence based\, informative & interactive.” \n“High quality trainer.” \n“Everything! It gave a clear understanding on individual and work place climate responsibility.” \n  \nCurious about what Carbon Literacy could do for your organisation?\nJoin our free 30-minute online intro session: Thursday 5 March\, 2pm – 2:30pm \nThis introductory webinar will cover how this practical training can help you cut costs\, attract great people\, and stand out in bids and investment conversations. \nSign up now: Introduction to Carbon Literacy Training for SMEs \n  \nRegister now
URL:https://ynygrowthhub.com/event/carbon-literacy-for-smes-course-harrogate/
LOCATION:Starling\, Starling\, 47 Oxford St\, Harrogate\, Harrogate & Knaresborough\, HG1 1PW
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260226T100000
DTEND;TZID=Europe/London:20260226T130000
DTSTAMP:20260127T102543Z
CREATED:20260127T102022Z
LAST-MODIFIED:20260127T102543Z
UID:18623-1772100000-1772110800@ynygrowthhub.com
SUMMARY:🟢 PR Media Workshop: How to Tell Your Story in the Media | Harrogate
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\n Starling Bar\, Harrogate \n Thursday 26 February \n10am to 1pm \nRegister now
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-harrogate/
LOCATION:Starling\, Starling\, 47 Oxford St\, Harrogate\, Harrogate & Knaresborough\, HG1 1PW
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260225T100000
DTEND;TZID=Europe/London:20260225T163000
DTSTAMP:20260223T164559Z
CREATED:20251205T161112Z
LAST-MODIFIED:20260223T164559Z
UID:17805-1772013600-1772037000@ynygrowthhub.com
SUMMARY:🟢 [FULL] Automate Your Day: 2-Day Masterclass (Harrogate)
DESCRIPTION:Automate Your Day to Unlock Your Superpowers – 2-Days of Masterclasses to Future Proof Your Career \nOver two exciting days packed with dynamic sessions we’ll show you how to streamline and enhance your work using automation and AI to supercharge your workflows\, creating better work\, faster and easier. \nThe revolution of automation and AI is in full flow. Using these exciting new technologies\, we can take the sludge and admin out of our days\,\nopening up new possibilities to concentrate our effort where we really add value. We don’t think these tools are likely to replace you just yet\, but if you don’t learn how to use them – you might be replaced by someone who has. \nEvery session will guide you from simple quick wins\, through next-level AI enhancements before looking just how far we can push automation\, AI tools and AI agents within our days. \n \nAgenda\nDay One\n9:00 – 9:30 | WELCOMES & COFFEE \n9:30 – 10:00 | STRIPPING OUT THE SLUDGE – TO ADD REAL VALUE \nWe take a look at where automation and AI can save us from time consuming low value tasks\, enabling us to focus on where we truly add value in our roles. We explore where to free up your time\, whether it’s small wins in scheduling meetings\, repetitive tasks\, research and the sea of CC’s\, or in helping with some of the heavy lifting in your roles. \n10:00 – 10:30 | NO-CODE AUTOMATION (between systems \nGone are the days where you should be taking data from one spreadsheet or system\, only to go and put it in another. We demonstrate how to inter-connect your systems\, so when something happens in one you can automatically trigger dataflows\, actions and events in others. \n10:30 – 10:45 | BREAK \n10:45 – 12:15 | STREAMLINED & SUPERCHARGED MEETINGS \nEver feel like all you do is go to meetings\, arrange meetings\, summarise what happened in the meeting only to schedule the next one? Every part of a meeting from scheduling to prep\, to the meeting\, to minutes\, action lists and follow ups can now be streamlined with automation and AI tools. Enabling you to turn up\, as the best possible you and focus on the best possible outcome of every meeting. \n12:15 – 13:00 | LUNCH \n13:00 – 14:15 | AI FOR DOCUMENTS \nWe’ll explore all the wonderful ways we can improve your document-based workflows from automating document drafting\, creation and editing through to tools to summarise\, research and deep dive into the documents available to you. \n14:30 – 16:00 | SPREADSHEET SUPERPOWERED AI & AUTOMATION \nWe’ve looked at how to connect spreadsheets and systems\, but now it’s time to learn some new superpowers to use within our spreadsheets. \n  \nDay Two\n9:00 – 9:30 | WELCOMES & COFFEES \n09:30 – 10:00 | KILLER APPLICATIONS – BECOMING A WIZARD \nHaving taken the grind out of our days\, we explore the possibilities for adding some magic. We explore the best use cases for using automation and AI to improve our work and customer experiences. \n10:00 – 11:00 | APPLYING DAY IN YOUR ROLE + Q&A \nWe covered a lot and explored lots of possibilities on our first day. In this session we take some time to answer your questions and reflect on the opportunities you can see in your own roles. \n10:30 – 10:45 | BREAK \n10:45 – 12:15 | AI FOR VIDEO & IMAGES \nImage and video creation is one of the most hyped aspects of the AI revolution\, it feels like everyone in the world turned themselves into an action\nfigure at one point. It’s time to get hands on and explore the best tools for our work roles. Google AI Studio\, Runway\, HeyGen\, Gamma\, Canva\, FireFly \n12:15 – 13:00 | LUNCH \n13:15 – 14:45 | STREAMLINED & SUPERCHARGED PRESENTATIONS \nDeath by PowerPoint is still a thing! Whether it’s sitting through horrendous presentations or losing hours of your life to tweaking formatting on an endless sea of slides. PowerPoint is killing us. But it doesn’t have to… \n15:00 – 16:30 | AUTOMATED SUPPORT – AI SUPPORT AGENTS \nWe can use automation to help streamline our support\, even creating our own AI Support Agents. From customer support chat bots to internal staff support – we’ll explore at their potential and show you how to build your first AI Agent. \n\nEach day will be led by Laura and Richard from Enterprise Cube and feature; \n\nJACK BARBER – Founder – Hello Technology\nFor over 15 years Jack’s designed websites\, built IT systems and tech solutions for a range of organisations in North Yorkshire.  Working extensively with established SMEs on e-commerce\, SEO\, and web development projects in the Whitby area.As a full-stack developer Jack joins the team as our resident expert on SEO and coding of bespoke WordPress\, ecommerce and automation solutions.\nANJA RICHARDS – Founder – Notch Media\nAnja\, is founder of Notch Media\, a Scarborough based web design and branding company that’s worked with numerous start-ups to launch their ecommerce offers. Anja also runs her own successful ecommerce side-hustle offering creative products and artwork\, across multiple platforms.A Wix Partner Creator she’s also an expert in Adobe CC\, Canva and Shopify. Anja joins the team as our lead on creative design and ecommerce for start-ups.\nTOBIE ABEL – Founder – ATS York\nTobie has over 20yrs experience of leading large digital transformation projects for IBM\, LLoyds and various other multi-nationals particularly within the Salesforce ecosystems. Tobie launched ATS York this year to offer a range of AI training solutions\, to a broad spectrum of teams across North Yorkshire and the UK.A leading expert in Salesforce and CRM integration\, he joins our delivery team as our resident CRM\, AI and automation wizard.\n\nEvent Details\nBoth days will be held at Starling\, Harrogate\, with workshops from 10am to 4:30pm\, welcome coffee’s from 9:30am. \n\n\n\nDay 1 – Wednesday 25 February\nDay 2 – Wednesday 4 March\n\n\n\nYou will need to bring your own laptop or tablet to work on. \nThis is now full – please join us in Malton.\n 
URL:https://ynygrowthhub.com/event/automate-your-day-2-day-masterclass-harrogate/
LOCATION:Starling\, Starling\, 47 Oxford St\, Harrogate\, Harrogate & Knaresborough\, HG1 1PW
CATEGORIES:First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260224T090000
DTEND;TZID=Europe/London:20260224T150000
DTSTAMP:20260114T152251Z
CREATED:20260113T174946Z
LAST-MODIFIED:20260114T152251Z
UID:18361-1771923600-1771945200@ynygrowthhub.com
SUMMARY:🟢 Win More Work: Sell Your Services with Confidence: Harrogate
DESCRIPTION:Can you clearly explain what you do and why someone should choose you? Most service business owners can’t – and it’s costing them opportunities. \n \nThis practical workshop deepens your understanding of the Trust Sales System\, focusing specifically on how trusted sales professionals communicate value. You’ll learn to articulate your unique value in 60 seconds\, position your services on value rather than price\, talk about pricing with confidence\, adapt your message for different situations (networking\, meetings\, presentations)\, handle tough questions authentically\, and close conversations that lead to signed contracts. \nThrough hands-on exercises\, peer feedback\, and expert coaching\, you’ll develop and test authentic messaging that resonates with your ideal customers. \nPerfect for consultants\, coaches\, architects\, designers\, and any service-based business owner who wants to win more work through better positioning and trusted relationships. \nWhat participants will leave with: \n\nTrust-based value articulation frameworks\nTested 60-second pitch\nPricing confidence scripts\nResponse frameworks for tough questions\nSkills to build trust through authentic communication\nAction plan for immediate implementation\n\nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \nWorkshop Details\nTuesday 24 February\, 9am – 3pm \nHarrogate\, The Old Swan Hotel \nRegister now
URL:https://ynygrowthhub.com/event/win-more-work-sell-your-services-with-confidence-harrogate/
LOCATION:Old Swan Hotel\, The Old Swan Hotel\, Harrogate\, Harrogate & Knaresborough\, HG1 2SR
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260210T100000
DTEND;TZID=Europe/London:20260210T130000
DTSTAMP:20260120T113312Z
CREATED:20251217T163206Z
LAST-MODIFIED:20260120T113312Z
UID:18000-1770717600-1770728400@ynygrowthhub.com
SUMMARY:[FULL] Meet The Media: Harrogate
DESCRIPTION:Speed networking for small businesses and top Yorkshire journalists\, with Yorkshire PR experts Linda Harrison and Jo Leatham. \n\n\n \nStarling\, Harrogate \nTuesday 10 February\, 2026. 10am-1pm \n\nCost: Tickets are just £22.50 because around 70% of the ticket cost is being funded by the York and North Yorkshire Growth Hub to support local businesses to raise their profile through PR connections. \n\n  \nWant to get your business featured in the press in 2026? Meet The Media events are a unique experience – speed networking for local small businesses and top regional journalists. \nThe half-day\, in-person sessions give you the chance to learn about what journalists and editors look for – and the best ways to pitch ideas to them. \nThis event is for York and North Yorkshire business owners who want to learn how to tell their story through media coverage – from the journalists themselves. \n  \nWhat’s the format? \nYou’ll be seated at a table with about five other business owners\, and get the chance to talk about your business with one journalist. After 20 minutes\, you’ll move to a new table to meet a different journalist with another group of business owners. You continue moving around the room until you’ve met all the journalists/editors. \nThe journalists will also share their insider tips on how to get featured in the media\, from the type of stories they write about to how to pitch ideas to them. And there’ll be plenty of time to ask questions\, swap business cards and network with other local business owners. \n  \nExtra details \nLinda and Jo’s popular Meet The Media events have so far resulted in more than 30 pieces of press coverage for local businesses\, including in Yorkshire Living magazine\, The Yorkshire Post\, The York Press\, The Sun\, The Yorkshire Times\, Yorkshire Business Insider and on BBC Radio York – with more in the pipeline! \nYou can read more about what to expect on the day here \nPress coverage about the event from The York Press \n  \nIMPORTANT: Eligibility \nDue to the funding outline above\, only businesses located in either City of York Council or North Yorkshire Council areas are eligible to attend: https://www.gov.uk/find-local-council \n  \nReviews \n“It was not only a fantastic platform to promote your brand but also to connect and network with so many inspiring Yorkshire businesses.” \nYorkshire fashion designer\, Isabelle Randall\, who secured a front cover image and feature in the October issue of Yorkshire Living magazine. \n  \n“Meet The Media was a brilliant PR experience. Not only was the exposure\ninvaluable but also the connections made along the way.” \nScarborough artist\, Sarah Westwood\, who secured a double-page feature in The Yorkshire Post weekend magazine. \n  \nJournalists attending Harrogate Meet The Media (other journalists tbc) \nCatherine Turnbull\, Editor of Yorkshire Living magazine \nAndrew Palmer\, Group Editor of p.ublished online newspapers covering the north of England\, including The Yorkshire Times \nBetween them\, Jo and Linda have more than 50 years of experience in the media. \nLinda is an experienced PR expert and NCTJ-trained journalist who’s worked for regional and national newspapers. She’s written for The Guardian\, Metro\, MailOnline\, Daily Express and Woman magazine. \nShe’s helped hundreds of entrepreneurs and business owners to raise their profile by getting featured in titles like The Daily Telegraph\, House Beautiful\, Yorkshire Life and The Yorkshire Post\, among many others. \nSign up to Linda’s newsletter here \nwww.lindaharrison.co.uk \nEmail: linda@lindaharrison.co.uk \n  \nJo has 30-years’ experience in PR\, having worked for a number of agencies in Yorkshire as well as Government Bodies. She has managed campaigns for clients including Nestlé\, La Redoute\, the WI\, Silver Cross\, York Fashion Week\, Jorvik Viking Centre\, Homes England and Marie Curie. \nJo loves working with Yorkshire-based businesses\, helping to share their news and connecting them with journalists.\nhttps://joleatham.co.uk \nEmail: pr@joleatham.co.uk \n  \nJoin us for a unique insight into how the media works – and learn how to use PR to raise your profile and grow your business. \nJo and Linda are delighted that The York & North Yorkshire Growth Hub are supporting this event\, which will offer valuable support to small businesses across the region to raise their profile. \n\nClick here to join the waiting list\n\n 
URL:https://ynygrowthhub.com/event/meet-the-media-harrogate/
LOCATION:Starling\, Starling\, 47 Oxford St\, Harrogate\, Harrogate & Knaresborough\, HG1 1PW
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260210T090000
DTEND;TZID=Europe/London:20260210T150000
DTSTAMP:20260113T173153Z
CREATED:20260113T173153Z
LAST-MODIFIED:20260113T173153Z
UID:18353-1770714000-1770735600@ynygrowthhub.com
SUMMARY:🟢 Sales Skills for Business Owners Who Hate Selling: Harrogate
DESCRIPTION:Most business owners didn’t start their businesses to become salespeople – but selling is essential for growth. This hands-on workshop introduces you to the Trust Sales System\, Urban Spark’s proven methodology for building confidence in sales without pushy tactics. \n \nYou’ll learn the fundamentals of becoming a trusted sales professional: starting sales conversations naturally\, understanding your ideal customer profile\, structuring discussions that uncover customer needs\, qualifying the right prospects\, handling common objections with confidence\, and closing deals that feel authentic. \nThrough interactive exercises\, hands-on practice\, and expert guidance from someone who’s done over 30\,000 sales conversations\, you’ll develop practical skills you can use immediately. \nPerfect for business owners\, founders\, and solopreneurs who are brilliant at their craft but struggle with the sales side of their business. \nWhat participants will leave with: \n\nIntroduction to the Trust Sales System\nProven conversation frameworks and scripts\nIdeal customer profile template\nObjection-handling techniques\nFoundation skills of a trusted sales professional\nAccess to ongoing Q&A support sessions\n\nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \nWorkshop Details\nTuesday 10 February\, 9am – 3pm \nHarrogate\, The Old Swan Hotel \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-sales-skills-for-business-owners-who-hate-selling-harrogate/
LOCATION:Old Swan Hotel\, The Old Swan Hotel\, Harrogate\, Harrogate & Knaresborough\, HG1 2SR
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260127T100000
DTEND;TZID=Europe/London:20260127T160000
DTSTAMP:20260107T141646Z
CREATED:20251106T141600Z
LAST-MODIFIED:20260107T141646Z
UID:17234-1769508000-1769529600@ynygrowthhub.com
SUMMARY:🟡 Data & Analytics: Next Step into Digital
DESCRIPTION:Designed for businesses who already collect some data but want to actually do something with it. This session bridges the gap between tracking and decision-making. \nTurn data into action and make better marketing decisions. Already tracking some data? This session shows you how to read patterns\, build live dashboards\, and plan future campaigns using these insights. You’ll also explore forecasting tools\, customer journey mapping\, and how to present your data clearly and ethically. \n\nCore Topics: \n\nReviewing Performance: Reading trends over time — traffic\, conversions\, drop-offs.\nCreating Custom Dashboards: Combining GA\, CRM\, and ad data in tools like Looker Studio or Airtable to get a real-time view.\nCustomer Journey Mapping with Data: Using segmentation to personalise experiences\, fix drop-offs\, and optimise campaigns.\nIntro to Predictive Tools: Using forecasting features in CRM or GA4\, and demystifying terms like “attribution modelling.”\nData Ethics & Storytelling: Presenting data in a way that builds trust — internally and with customers.\n\nTakeaways: \n\nGoogle Looker Studio dashboard template\nCustomer journey mapping worksheet\nA guide to choosing your next data tool\n\nThis workshop is suitable for Intermediates\, attend Data & Analytics for Beginners: Day 1. \nWhen: Tuesday 27 January\, 10am – 4pm (Full day workshop) \nWhere: Harrogate Civic Centre\, St Luke’s Mount\, Harrogate\, HG1 2AE \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a1-data-analytics-for-intermediate-users-day-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Intermediate,Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260127T090000
DTEND;TZID=Europe/London:20260127T160000
DTSTAMP:20260116T120452Z
CREATED:20251204T122036Z
LAST-MODIFIED:20260116T120452Z
UID:17725-1769504400-1769529600@ynygrowthhub.com
SUMMARY:🌍 Tourism Business Booster: Create your winning Marketing Plan for 2026 (Harrogate)
DESCRIPTION:Free one-day training for tourism businesses across York & North Yorkshire – with sessions across Skipton\, Scarborough\, Northallerton\, York and Harrogate. \nIt’s a tough market and costs are rising all the time for hospitality and tourism businesses.  This means that you need to increase revenue\, and smarter marketing is one definite way forward.    Would you or a member of your team like to attend a free one-day training seminar (10am – 4pm) in January to help you create and fine-tune your marketing for 2026 and introduce more creativity and new ideas to your marketing plans? \n  \nWhat’s the format of the day? \nEach free training day will involve a maximum of 12 businesses from your district\, and will be led by former Marketing Director of Yorkshire Tourist Board\, Martin Evans. As “Tourism Business Booster” sessions\, they will be lively and full of marketing and promotional ideas to put into practice in your business. We already know that with an ongoing cost of living crisis\, slackening demand\, and staff wages and other costs continuing to rise\, it’s going to be a tough 2026 for most businesses.  So this free workshop from the Growth Hub\, is just what you need in order to hit the ground running with sharpened and cost-effective marketing for the challenging times ahead! \n  \nTell me more \nThis fully funded programme\, free to hotels\, B&Bs\, self-catering operators\, wedding venues\, restaurants\, spas\, visitor attractions and events organisers\, is delivered by Martin Evans of The Tourism Business\, the York-based award-winning marketing consultancy which has worked with leading hotels\, attractions and other tourism operators for the last 25 years. \n  \nAbout Martin \nMartin Evans has considerable experience in delivering business advice\, coaching\, mentoring and training to hundreds of small and medium-sized businesses\, including being joint Lead UK Coach on the DTI’s UK “Profit through Productivity” benchmarking and best practice scheme for tourism businesses. As a former Marketing Director of Yorkshire Tourist Board and of Consort Hotels group\, and organiser of national marketing conferences for hotels\, attractions\, spas and wedding venues\, he is well positioned to add real value to your marketing in just one day. \n  \nFeedback from previous attendees \n“Martin has been really helpful and given straightforward\, easy to implement advice.” \n “Spending time with Martin has been invaluable\, for many different reasons\, but as someone who works alone\, to have the input and expertise of someone who is so experienced in this area\, has offered great support for the business\, and almost more importantly\, a real coaching and mentoring opportunity for me” \n  \nYour next step \nThis fully funded programme runs through on six different days in January and is only available to small/medium-sized businesses (or charities) trading or registered in York or North Yorkshire. Places are limited so please register early to avoid disappointment. \n  \nChoose the location that’s right for you: \n Skipton – Tuesday 13 January\, 10am – 4pm \n [FULL] Scarborough – Thursday 15 January\, 10am – 4pm \n Northallerton – Tuesday 20 January\, 10am – 4pm \n York – Thursday 22 January\, 10am – 4pm \n Harrogate – Tuesday 27 January\, 10am – 4pm \n York – Thursday 29 January\, 10am – 4pm \nEvent Details\nTuesday 27 January\, 10am – 4pm \nOld Swan Hotel\, Harrogate \nRegister now
URL:https://ynygrowthhub.com/event/create-your-winning-marketing-plan-for-2026-harrogate/
LOCATION:Old Swan Hotel\, The Old Swan Hotel\, Harrogate\, Harrogate & Knaresborough\, HG1 2SR
CATEGORIES:Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260122T100000
DTEND;TZID=Europe/London:20260122T160000
DTSTAMP:20260107T141551Z
CREATED:20251106T141218Z
LAST-MODIFIED:20260107T141551Z
UID:17227-1769076000-1769097600@ynygrowthhub.com
SUMMARY:🟡 Business Automation: Next Step into Digital
DESCRIPTION:This session helps businesses who are using tools but not getting full value. It focuses on systems thinking\, CRM setup\, and time-saving integrations. Connect your tools and build smarter business systems. This business automation session shows you how to streamline your customer experience using tools like Zapier\, HubSpot\, and AI assistants. You will experiment with building automated processes allowing you to reduce admin time\, and manage leads more effectively\, with hands-on guidance and real examples you can try right away.\n \nCore Topics: \n\nReview & Prioritise: Diagnosing what’s working and what’s clunky in current systems.\nCRM Walkthrough: HubSpot and Salesforce: segmenting customers\, automating follow-ups\, and using data for action.\nAutomation Deep Dive with Zapier: How to chain tasks across multiple tools (e.g. form → CRM → email).\nAI for Automation: Simple AI plug-ins and tools to reduce admin\, triage emails\, or generate task summaries.\nOwner-Free Workflows: How to build processes that run when you’re not around eg. onboarding\, customer queries\, etc.\n\nTakeaways: \n\nCRM automation workbook\nTemplate workflows: new customer\, new booking\, abandoned lead\n“AI in Automation” cheat sheet\n\nThis workshop is intermediate\, booked onto Business Automation for Beginners: Day 1first. \nWhen: Thursday 22 January\, 10am – 4pm (Full day workshop) \nWhere: Co-Lab Harrogate – Entrance 3\, Convention Centre\, King’s Road\, Harrogate\, HG1 5NX \nRegister
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a1-business-automation-for-intermediate-users-day-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T100000
DTEND;TZID=Europe/London:20260115T160000
DTSTAMP:20260107T141425Z
CREATED:20251106T140608Z
LAST-MODIFIED:20260107T141425Z
UID:17216-1768471200-1768492800@ynygrowthhub.com
SUMMARY:🟡 Digital Advertising: Next Step into Digital
DESCRIPTION:Designed for those already using ads or running basic campaigns\, this session helps businesses optimise what they’re doing and experiment with more engaging formats; including audio advertising and podcast sponsorships. \nMake your ad spend go further and explore podcast marketing. Already using paid ads but want better results? This session helps you build a multichannel campaign based on your customer journey. You’ll also explore how to advertise within podcasts – and how to monetise your own. Expect practical demos\, campaign planning time\, and fresh ideas to elevate your reach. \n \nCore Topics: \n\nCampaign Review & Optimisation: How to interpret results: CTR\, CPC\, ROAS\, and what tweaks make a difference.\nBuilding a multichannel ad campaign: How to build a multichannel ad using Meta\, Google ads\, Youtube\, Tiktok. What a customer journey looks like and how to map your ads to it.\nA/B Testing Made Simple: How to test different creatives\, headlines\, or audiences\, even on a low budget.\nEmail marketing and Blogs: How to build your audience further by increasing your email list. Using blogging both your own and others to attract a wider audience.\nPodcast Advertising with Acast: Deep dive into how to create podcast ads using Acast: audience targeting\, costs\, formats\, and results.\nMonetising Your Own Podcast: Introduction to podcast sponsorship\, using Acast for monetisation\, and pairing audio with other ad formats.\nCreative Campaign Planning: Build a multi-platform ad sequence with a mix of visual and audio channels.\n\nTakeaways: \n\nAn ad campaign tracking sheet template (in Google Sheets or Excel)\nA “Podcast Monetisation Quick Start” guide\nA checklist for optimising ad spend\n\nThis workshop is intermediate\, booked onto Day 1: Digital Advertising for Beginners first. \nWhen: 10am-4pm\, Thursday 15 January (Full Day Workshop) \nWhere: Harrogate Civic Centre\, St Luke’s Mount\, Harrogate\, HG1 2AE \nRegister now
URL:https://ynygrowthhub.com/event/digital-advertising-for-intermediates-day-2-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Intermediate,Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251118T100000
DTEND;TZID=Europe/London:20251118T160000
DTSTAMP:20251107T095114Z
CREATED:20251106T141342Z
LAST-MODIFIED:20251107T095114Z
UID:17231-1763460000-1763481600@ynygrowthhub.com
SUMMARY:🟢 Data & Analytics for Beginners: Day 1
DESCRIPTION:For business owners who’ve never opened Google Analytics or don’t know how to use it\, this workshop builds confidence from zero. \nUnderstand what your website and social media data is really telling you. Ideal for anyone unsure where to start with data. This workshop introduces the basics of Google Analytics and Meta Insights\, helping you understand where your traffic comes from\, what’s working\, and what isn’t. You’ll leave with a simple dashboard and the knowledge to track what matters most. \n\nCore Topics: \n\nWhat is Data Analytics? Understanding traffic\, behaviour\, and goals.\nIntro to Google Analytics 4 & Meta Insights: Navigating dashboards\, interpreting basic reports\, and identifying key trends.\nUnderstanding Customers: Segmenting users by source\, behaviour\, or interest. Using insights to adjust content and messaging.\nSimple Dashboards & KPIs: What to track\, how to track it (using tools like Looker Studio or Google Sheets).\nPrivacy & Compliance: What’s okay to track\, cookie notices\, and how to stay within GDPR bounds.\n\nTakeaways: \n\nCustomisable KPI tracking template\nBeginner’s Guide to GA4 & Meta\nData Confidence Checklist (what to measure and when)\n\nThis workshop is suitable for beginners\, and will be followed up by an intermediate workshop in January. \nWhen: Tuesday 18 November\, 10am – 4pm (Full Day Workshop) \nWhere: Co-Lab Harrogate – Entrance 3\, Convention Centre\, King’s Road\, Harrogate\, HG1 5NX \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-data-analytics-for-beginners-day-1/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251113T100000
DTEND;TZID=Europe/London:20251113T160000
DTSTAMP:20251107T095032Z
CREATED:20251106T140826Z
LAST-MODIFIED:20251107T095032Z
UID:17224-1763028000-1763049600@ynygrowthhub.com
SUMMARY:🟢 Business Automation for Beginners: Day 1
DESCRIPTION:An accessible introduction to identifying everyday inefficiencies and applying simple digital tools to reclaim time and reduce errors. \nThis beginner-friendly workshop helps you feel more confident using everyday digital platforms like Google Docs\, Trello\, and Asana. You’ll learn how to map out tasks\, reduce repetition\, and set up basic workflows\, even if you’re brand new to tech. Perfect for those looking to replace paperwork with simple\, time-saving solutions. \n\nCore Topics: \n\nWhat is Business Automation? Plain English intro: from spreadsheets to smart workflows. What counts as automation?\nDigital Health Check: Identifying repetitive tasks\, communication gaps\, and process bottlenecks.\nWorkflow Mapping 101: Visualising how things get done in your business (and spotting where you’re wasting time).\nBasic Scheduling for businesses: Email scheduling\, appointment set up on Google Calendar and Calendly. Email automation\nTool Introductions: Live demos of Trello (task boards)\, Asana (project planning\, product dev & sprint)\, Google Workspace (automation tricks)\, and Zapier (connecting apps easily).\nQuick Wins: Setting up a recurring checklist\, automated task assignment\, or email trigger\, no coding required.\n\nTakeaways: \n\n‘Automation Planner’ worksheet (workflow mapping + priority score)\nComparison table of free tools\nBeginner Zapier recipe handout (e.g. “when I get a form response\, create a task”)\n\nThis workshop is suitable for beginners\, and will be followed up by an intermediate workshop in January. \nWhen: Thursday 13 November\, 10am – 4pm (Full Day Workshop) \nWhere: Co-Lab Harrogate – Entrance 3\, Convention Centre\, King’s Road\, Harrogate\, HG1 5NX \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-business-automation-for-beginners-day-1/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Beginner,First Step Into Digital
END:VEVENT
END:VCALENDAR