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UID:19291-1774519200-1774530000@ynygrowthhub.com
SUMMARY:🟡 LEAP into Digital Marketing: Pickering & Online
DESCRIPTION:Next Step into Digital \nIf you’ve already dipped your toe into the world of digital marketing and you’re ready to dive deeper\, LEAP into Digital Marketing is the fully-funded course designed to take your skills from capable to campaign-ready. \nThis isn’t for beginners\, it’s for business owners\, marketers and creatives who’ve attended other courses or have hands-on experience\, and are now ready to build and execute full campaigns with confidence. \n \nAcross five weeks (three face-to-face sessions and two online)\, you’ll develop a results-driven content strategy built around funnel mapping\, a multi-platform calendar\, and integrated messaging. \nYou’ll get practical experience in producing and editing your own videos and podcasts\, as well as deep-dive sessions on Google and Meta ads from campaign structure to targeting\, community management\, and everything in between. \nCrucially\, we’ll make sure you understand your data\, what to track\, how to interpret it\, and how to use it to increase your success. \nIf you’re ready to move from knowing to doing\, Next Step into Digital is your launchpad. \nIdeal Participant Checklist: \nThis course is not for complete beginners – it’s perfect for people who: \n\n Already use digital marketing in their business (even if only in a basic way)\nHave attended beginner-level digital marketing training before\nHave posted content regularly on platforms like Facebook\, Instagram\, LinkedIn\, or TikTok\nUnderstand the basics of content creation\, social media\, or email marketing\nHave tried running ads (Facebook/Instagram or Google) or are interested in doing so\nWant to improve their skills in planning and running marketing campaigns\nAre ready to learn how to map out customer journeys and sales funnels\nWant to create better content\, including video or audio (e.g. podcasting)\nWant to manage their time and content across multiple platforms\nAre keen to learn how to track results and use data to grow their business\n\nAbout the Provider \n\nEnterprise Made Simple are a Teesside-based training provider\, who have supported over 1387 businesses with fully-funded training since 2008\, making them the largest business growth training company in the UK. \nEvent Details\n5 week workshop\, delivered partially online and partially in person\, 10am -1pm. \nIn-person sessions will be delivered in Pickering\, at the Pickering Recreation Club – Mill Lane\, Pickering\, YO18 7DB.  \n\n\n\nThursday 26 March\nIn Person\n\n\nThursday 2 April\nOnline\n\n\nThursday 9 April\nIn Person\n\n\nThursday 16 April\nOnline\n\n\nThursday 23 April\nIn Person\n\n\n\nRegister now
URL:https://ynygrowthhub.com/event/leap-into-digital-marketing-pickering-online/
LOCATION:Pickering Recreation Club\, Mill Lane\, Pickering\, Thirsk & Malton\, YO18 7DB
CATEGORIES:Next Step Into Digital,Intermediate
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260323T100000
DTEND;TZID=Europe/London:20260323T113000
DTSTAMP:20260426T042052
CREATED:20260108T145018Z
LAST-MODIFIED:20260206T133500Z
UID:18164-1774260000-1774265400@ynygrowthhub.com
SUMMARY:🟢 Meta Ads: Step into Meta for Business
DESCRIPTION:Unlock the power of WhatsApp\, Facebook and Instagram with three action packed workshops. \nCome to all three to find out where to start and how to boost your organic\, paid and sales growth on these enormous platforms\, or pick and choose topics to suit your business. \nWe’ve gathered a team of highly experienced and qualified Meta experts to help you get the most out of using Meta for your Business. \n \nStep Into… Meta Ads\n1hr 30mins Live Webinar & Expert Panel Q&A \nBeyond the boost… Create Meta Ad Campaigns like a pro. \nEver wondered how professional agencies get the most from Facebook and Instagram ad campaigns? \nCome along to find out. [spoiler: they don’t use the boost button] \nJoin us as we walk through the essentials of master Meta Ad Campaigns\, with an experienced ad agency. From setting up your pixel\, to targeting\, budgeting and winning strategies\, this packed session is a must for anyone looking to start spending on Meta Advertising. \nOur last Q&A session of the series\, our panel of experts will be answering all your questions and giving you every bit of advice they can. \nOur Experts\nSonia Rutter: Having worked in advertising for more than 20 years\, four years ago Sonia founded an advertising agency focussed on Facebook & Instagram campaigns. See’s a unique insight into the world of big and small paid advertising on Meta. \nHannah Feehan: Jorvik Web Dev Founder of web design agency Jorvik Web Dev\, Hannah is Meta Social Media Marketing Professional Certified and an absolute expert and breaking down the complex world of Meta into practical easy to follow steps. \nLaura Mumford: Enterprise CUBE CIC. Sharing her business expertise\, certified Digital Marketing Institute (Level 5)\, Laura’s joins our panel as Meta expert with an eye firmly on generating real business growth. \nEnterprise CUBE CIC are hosting the series; their mission is to unlock business for everyone. Come along and see if they can unlock the world of Meta for your business. \n  \nEvent details:\n\nMonday 23 March\, 10am – 11:30am\nWebinar held on Zoom\n\n  Demonstration sessions are recorded\, but Q&As are not\, so we’d recommend attending. \n  \nRegister now
URL:https://ynygrowthhub.com/event/meta-ads-step-into-meta-for-business/
LOCATION:Online
CATEGORIES:Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260303T110000
DTEND;TZID=Europe/London:20260303T130000
DTSTAMP:20260426T042052
CREATED:20260217T092943Z
LAST-MODIFIED:20260223T164323Z
UID:18998-1772535600-1772542800@ynygrowthhub.com
SUMMARY:🟡 [FULL] Digital Marketing Success Series (Intermediate)
DESCRIPTION: Next Step into Digital \nThroughout this online weekly workshop series\, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. \n\nJoin our Digital Marketing Success Series designed especially for small business owners who want to grow online\, even if you don’t consider yourself “tech-savvy.” This weekly workshop series will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. Whether you’re just getting started or ready to scale\, this workshop program will help you to build confidence\, clarity\, and results in your online marketing. \nEach workshop is packed with real-world examples\, guided how-to sessions\, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel\, perfect for rural and coastal businesses across North Yorkshire. \nWe start with the essentials – like what makes a good website\, how to get found in search engines and creating engaging social media content. Together we will lay your digital foundations and then layer on the tools and strategies to reach new customers\, build trust with your audience and consistently make more sales. \nYou’ll also be part of a supportive learning community with the same group of business owners throughout the program. With expert guidance and a safe space to ask questions and get feedback\, this is more than just training – it’s your digital marketing support network. \nBy taking part in this program\, you’ll gain the skills and confidence to make the right marketing decisions for your business and take action that leads to meaningful growth. \nStarting 3 March\, Tuesdays 11am – 1pm:\n\n3-Mar – Content Strategy – create your 90-day plan\n10-Mar – Profitable Google Ads\n17-Mar – Meta Ads for Facebook and Instagram\n24-Mar – LinkedIn Ads\n31-Mar – Content creation including video\n7-Apr – Podcast/You Tube content creation series\n\nLearning Outcomes:\n\nMap your content to the different stages of the marketing funnel\nIdentify your core content pillars\nSet an advertising budget and ROI target\nUnderstand how Google Ads work\nUnderstand how Facebook and Instagram Ads work\nUnderstand how LinkedIn ads work\nStructure your ad campaigns\nAvoid the money wasting pitfalls of digital advertising\nIdentify your target audience for ads\nWhat makes a good ad\nHow to structure your content into a series\nWhat makes good video content\nWhich tools you need for content creation\n\nAbout the provider:\nThe Digital Marketing Success Series is run by Louise Mason\, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1\,000 businesses do better\, smarter marketing by developing marketing strategies to attract\, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples\, Butterkist\, Portakabin and Best Western hotels\, Louise has a wealth of knowledge to draw from to help business owners like you. \nThis series is now full.\nComplete the form to be added to our waiting list. \nThese webinars are not recorded.
URL:https://ynygrowthhub.com/event/digital-marketing-success-series-intermediate/
LOCATION:Thirsk & Malton
CATEGORIES:Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260224T100000
DTEND;TZID=Europe/London:20260224T130000
DTSTAMP:20260426T042052
CREATED:20251205T122541Z
LAST-MODIFIED:20260213T094136Z
UID:17771-1771927200-1771938000@ynygrowthhub.com
SUMMARY:🟡 [FULL] Website Performance & SEO
DESCRIPTION:Learn how to audit your website\, optimise for speed and mobile\, boost local visibility\, leverage analytics\, and harness AI to drive enquiries and growth. \n \nWho this is for\nBusinesses with an existing website. People who want to get more traffic\, better rankings and stronger conversion. \nWhat the session covers\n• How to run a full website audit using real tools.\n• Technical SEO. Speed. Mobile.\n• On-page optimisation. Keywords. Copy. Structure.\n• Local SEO. Google Business signals. Reviews. Mapping.\n• Analytics. Reading data from GA4 and understanding what it means.\n• How to improve enquiries. Layout. Calls to action. Offer structure.\n• Content strategy. What to write. How often. Tools to streamline creation.\n• AI-assisted optimisation for SMEs. \nWhat attendees take away\n• A clear list of improvements that increase ranking and visibility.\n• A personalised SEO MOT report template.\n• Guidance on using GA4 and Search Console to make decisions.\n• A stronger understanding of how search behaviour links to customer behaviour. \nAbout the provider \nClient Marketing is a specialist SME consultancy based in North Yorkshire\, delivering high-impact training and strategic advisory services in marketing\, digital transformation\, and sales. Established in 2013 and led by Chartered Marketer Simon Shepherd\, our organisation has extensive experience delivering funded business support programmes for local authorities\, universities\, and Growth Hubs across the UK. \nEvent details \nTuesday 24 February\, 10am – 1pm \nPatch\, York \nThis workshop is now full.\nComplete the form below to be added to our waiting list.
URL:https://ynygrowthhub.com/event/website-performance-seo/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
CATEGORIES:Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260220T100000
DTEND;TZID=Europe/London:20260220T113000
DTSTAMP:20260426T042052
CREATED:20251117T133748Z
LAST-MODIFIED:20251117T135532Z
UID:17396-1771581600-1771587000@ynygrowthhub.com
SUMMARY:🟡 AI-Powered Automation: Automation & Efficiency Webinar Series
DESCRIPTION:Artificial intelligence is transforming business productivity. \nThis advanced session explores practical AI-powered automation use cases such as intelligent inbox triage\, document classification\, and AI-assisted workflows. \nAttendees will discover how to combine existing automation tools with AI to reduce workload and enable smarter decision-making. \n \nLearning Outcomes:\n\nIdentify where AI can enhance automation in everyday business processes.\nDesign and test AI-assisted workflows for common tasks like email routing and document processing.\nEvaluate the risks\, benefits\, and governance considerations of AI-driven automation.\n\nDelivered by Data Stream UK\, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy\, analytical insight and practical implementation support for SMEs. \nWhen? Friday 20 February 2026 | 10am-11:30am \nWhere? Online \n📸 These workshops will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/ai-powered-automation-automation-efficiency-webinar-series/
LOCATION:Online
CATEGORIES:Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260219T100000
DTEND;TZID=Europe/London:20260219T130000
DTSTAMP:20260426T042052
CREATED:20251212T154913Z
LAST-MODIFIED:20251212T155451Z
UID:17929-1771495200-1771506000@ynygrowthhub.com
SUMMARY:🟡 Creating a content strategy from scratch: Scarborough
DESCRIPTION:Digital Marketing Mastery series\n🟢 SEO and website auditing fundamentals: Scarborough – Thursday 5 February\n🟡 Building your online reputation: Scarborough – Thursday 12 February\n🟡 Creating a content strategy from scratch: Scarborough – Thursday 19 February\n  \nThe Digital Marketing Mastery series is a three-part weekly seminar session\, hosted at Patch York\, and led by Katie Thompson\, founder of content marketing service Katie Lingo. \nThe workshops will be presented in an interactive\, linear format building up from the basics of search engine optimisation (SEO) and website performance auditing\, right through to creating a content strategy. \nThe sessions will be ideal for business owners or brand marketers looking to improve their online footprint\, giving them the tools and knowledge to rank in search engines while delivering the best user experience for customers. \n \nAbout this session\nThis three-hour workshop will provide an interactive\, face-to-face session for those who have attended Phase 1\, 2 or both phases of the Digital Marketing Mastery series. Alternatively\, those who have not attended but have intermediate search engine optimisation knowledge\, and would now like to invest in content\, will benefit most. \nThe course will outline the fundamentals of creating a content strategy\, starting with an analysis of where our business is at (SOSTAC) and how we can achieve our goals using content. It will also cover marketing fundamentals such as funnel-led strategies and customer profiles\, together with tools to generate content ideas. Finally\, it will examine how to assign roles and measure the impacts of our marketing. \nDelivered via presentations\, group exercises and discussions\, this would be ideal for those looking to enhance an already established online presence. It is not mandatory to attend session 1 and 2\, but the class will build upon skills learnt within these. \nAbout the provider\nKatie Thompson runs Katie Lingo\, an outsourced content marketing service for agencies and small businesses. \nKatie’s background is in journalism and digital marketing\, having trained with the NCTJ and the CIM. Specialising in copywriting\, blogging\, press releases and SEO\, she has worked with clients including HSBC\, Reuters and Amazon. \nKatie is a regular speaker at marketing events such as BrightonSEO\, Digital City Festival and Sheffield DM. She expanded the business in 2020 to offer data visualisation and reporting in addition to writing services. \nEvent details\nScarborough Rugby Club \nThursday 19 February\, 10am to 1pm \nRegister now
URL:https://ynygrowthhub.com/event/creating-a-content-strategy-from-scratch-scarborough/
LOCATION:Scarborough Rugby Union Football Club\, Scarborough Rugby Union Football Club\, Scarborough\, Scarborough & Whitby\, YO13 0NL
CATEGORIES:Next Step Into Digital,Intermediate
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260213T100000
DTEND;TZID=Europe/London:20260213T113000
DTSTAMP:20260426T042052
CREATED:20251117T133422Z
LAST-MODIFIED:20251117T135523Z
UID:17394-1770976800-1770982200@ynygrowthhub.com
SUMMARY:🟡 No-Code Automation: Automation & Efficiency Webinar Series
DESCRIPTION:Automation no longer requires coding. \nThis session explores how tools like Zapier and Make can connect different apps and automate repetitive processes such as data entry\, email notifications\, and lead tracking. \nAttendees will gain a clear understanding of how to build “Zaps” or “Scenarios” that save hours of manual work each week. \n \nLearning Outcomes:\n\nIdentify manual processes that can be automated using no-code tools.\nBuild simple workflows that connect different business systems and trigger automated actions.\nDesign safe and scalable automations that improve consistency and reduce errors.\n\nDelivered by Data Stream UK\, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy\, analytical insight and practical implementation support for SMEs. \nWhen? Friday 13 February 2026 | 10am-11:30am \nWhere? Online \n📸 These workshops will be recorded and available on the Growth Hub website after the sessions are delivered. The recordings will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \nSign up once\, access all sessions
URL:https://ynygrowthhub.com/event/no-code-automation-automation-efficiency-webinar-series/
LOCATION:Online
CATEGORIES:Next Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260212T100000
DTEND;TZID=Europe/London:20260212T130000
DTSTAMP:20260426T042052
CREATED:20251212T154359Z
LAST-MODIFIED:20251212T155601Z
UID:17925-1770890400-1770901200@ynygrowthhub.com
SUMMARY:🟡 Building your online reputation: Scarborough
DESCRIPTION:Digital Marketing Mastery series\n SEO and website auditing fundamentals: Scarborough – Thursday 5 February\n Building your online reputation: Scarborough – Thursday 12 February\n Creating a content strategy from scratch: Scarborough – Thursday 19 February\n  \nThe Digital Marketing Mastery series is a three-part weekly seminar session\, hosted at Scarborough Rugby Club\, and led by Katie Thompson\, founder of content marketing service Katie Lingo. \nThe workshops will be presented in an interactive\, linear format building up from the basics of search engine optimisation (SEO) and website performance auditing\, right through to creating a content strategy. \nThe sessions will be ideal for business owners or brand marketers looking to improve their online footprint\, giving them the tools and knowledge to rank in search engines while delivering the best user experience for customers. \n \nAbout this session\nThis three-hour workshop will provide an interactive\, face-to-face session for those who have attended Phase 1 of the Digital Marketing Mastery series or those who have intermediate search engine optimisation (SEO) knowledge. It will build upon the fundamentals of SEO\, in particular\, focusing on offsite SEO to enhance your online reputation. \nTopics covered will include local SEO\, social media for reputation-building\, and activities to demonstrate thought leadership including press releases\, award submissions and membership organisations. It will also cover how to measure brand awareness and explore Google search in more detail. \nDelivered via presentations\, group exercises and discussions\, this will lay the foundations for session 3. It is not mandatory to attend session 1\, though it may be helpful for beginners. \nAbout the provider\nKatie Thompson runs Katie Lingo\, an outsourced content marketing service for agencies and small businesses. \nKatie’s background is in journalism and digital marketing\, having trained with the NCTJ and the CIM. Specialising in copywriting\, blogging\, press releases and SEO\, she has worked with clients including HSBC\, Reuters and Amazon. \nKatie is a regular speaker at marketing events such as BrightonSEO\, Digital City Festival and Sheffield DM. She expanded the business in 2020 to offer data visualisation and reporting in addition to writing services. \nEvent details\nScarborough Rugby Club \nThursday 12 February\, 10am to 1pm \nRegister now
URL:https://ynygrowthhub.com/event/building-your-online-reputation-scarborough/
LOCATION:Scarborough Rugby Union Football Club\, Scarborough Rugby Union Football Club\, Scarborough\, Scarborough & Whitby\, YO13 0NL
CATEGORIES:Next Step Into Digital,Intermediate
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260127T100000
DTEND;TZID=Europe/London:20260127T160000
DTSTAMP:20260426T042052
CREATED:20251106T141600Z
LAST-MODIFIED:20260107T141646Z
UID:17234-1769508000-1769529600@ynygrowthhub.com
SUMMARY:🟡 Data & Analytics: Next Step into Digital
DESCRIPTION:Designed for businesses who already collect some data but want to actually do something with it. This session bridges the gap between tracking and decision-making. \nTurn data into action and make better marketing decisions. Already tracking some data? This session shows you how to read patterns\, build live dashboards\, and plan future campaigns using these insights. You’ll also explore forecasting tools\, customer journey mapping\, and how to present your data clearly and ethically. \n\nCore Topics: \n\nReviewing Performance: Reading trends over time — traffic\, conversions\, drop-offs.\nCreating Custom Dashboards: Combining GA\, CRM\, and ad data in tools like Looker Studio or Airtable to get a real-time view.\nCustomer Journey Mapping with Data: Using segmentation to personalise experiences\, fix drop-offs\, and optimise campaigns.\nIntro to Predictive Tools: Using forecasting features in CRM or GA4\, and demystifying terms like “attribution modelling.”\nData Ethics & Storytelling: Presenting data in a way that builds trust — internally and with customers.\n\nTakeaways: \n\nGoogle Looker Studio dashboard template\nCustomer journey mapping worksheet\nA guide to choosing your next data tool\n\nThis workshop is suitable for Intermediates\, attend Data & Analytics for Beginners: Day 1. \nWhen: Tuesday 27 January\, 10am – 4pm (Full day workshop) \nWhere: Harrogate Civic Centre\, St Luke’s Mount\, Harrogate\, HG1 2AE \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a1-data-analytics-for-intermediate-users-day-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Next Step Into Digital,Intermediate
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260123T100000
DTEND;TZID=Europe/London:20260123T130000
DTSTAMP:20260426T042052
CREATED:20251205T120918Z
LAST-MODIFIED:20251205T120946Z
UID:17763-1769162400-1769173200@ynygrowthhub.com
SUMMARY:🟡 How to Create a Digital Marketing Plan That Drives Sales
DESCRIPTION:Turn ideas into an action plan. Perfect if you want to move from “posting when you can” to running strategic digital marketing that actually supports your goals. \n \nYou’ll learn how to: \n\nBuild a simple marketing plan that keeps you focused\nIdentify your ideal customers and speak their language\nCreate a 90-day content calendar that saves time\nUnderstand what makes a good website and ensure its clear\, easy to use\, and designed to convert visitors into customers\nGet found on search engines with straightforward SEO tips anyone can apply\nUse email tools to stay in touch with customers\nTrack results in plain English so you know what’s paying off\n\nTakeaway \nA website and SEO checklist plus a ready-made content calendar template. \nAbout the provider \nClient Marketing is a specialist SME consultancy based in North Yorkshire\, delivering high-impact training and strategic advisory services in marketing\, digital transformation\, and sales. Established in 2013 and led by Chartered Marketer Simon Shepherd\, our organisation has extensive experience delivering funded business support programmes for local authorities\, universities\, and Growth Hubs across the UK. \nEvent details \nFriday 23 January\, 10am – 1pm \nPatch\, York \nRegister now
URL:https://ynygrowthhub.com/event/how-to-create-a-digital-marketing-plan-that-drives-sales/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
CATEGORIES:Next Step Into Digital,Intermediate
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T110000
DTEND;TZID=Europe/London:20260115T140000
DTSTAMP:20260426T042052
CREATED:20251010T132604Z
LAST-MODIFIED:20251117T094554Z
UID:16975-1768474800-1768485600@ynygrowthhub.com
SUMMARY:🟡 [FULL] Online Workshops: Digital Marketing Success Series (Intermediate)
DESCRIPTION: Next Step into Digital \n\n\n\nThroughout this online weekly workshop series\, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. \n\n\n\n\n\n\n\n\n\n\n\nJoin our Digital Marketing Success Series designed especially for small business owners who want to grow online\, even if you don’t consider yourself “tech-savvy.” This weekly workshop series will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. Whether you’re just getting started or ready to scale\, this workshop program will help you to build confidence\, clarity\, and results in your online marketing. \n\n\n\nEach workshop is packed with real-world examples\, guided how-to sessions\, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel\, perfect for rural and coastal businesses across North Yorkshire. \n\n\n\nWe start with the essentials – like what makes a good website\, how to get found in search engines and creating engaging social media content. Together we will lay your digital foundations and then layer on the tools and strategies to reach new customers\, build trust with your audience and consistently make more sales. \n\n\n\nYou’ll also be part of a supportive learning community with the same group of business owners throughout the program. With expert guidance and a safe space to ask questions and get feedback\, this is more than just training – it’s your digital marketing support network. \n\n\n\nBy taking part in this program\, you’ll gain the skills and confidence to make the right marketing decisions for your business and take action that leads to meaningful growth. \n\n\n\nStarting 15 January\, Thursdays 11am-2pm:\n\n\n\n\n\n\n15-Jan – Content Strategy – create your 90-day plan\n\n\n\n\n\n\n\n\n\n22-Jan – Profitable Google Ads\n\n\n\n\n\n\n\n\n\n29-Jan – Meta Ads for Facebook and Instagram\n\n\n\n\n\n\n\n\n\n05-Feb – LinkedIn Ads\n\n\n\n\n\n\n\n\n\n12-Feb – Content creation including video\n\n\n\n\n\n\n\n\n\n19-Feb – Podcast/You Tube content creation series\n\n\n\n\n\n\nLearning Outcomes:\n\n\n\n\n\n\nMap your content to the different stages of the marketing funnel\n\n\n\n\n\n\n\n\n\nIdentify your core content pillars\n\n\n\n\n\n\n\n\n\nSet an advertising budget and ROI target\n\n\n\n\n\n\n\n\n\nUnderstand how Google Ads work\n\n\n\n\n\n\n\n\n\nUnderstand how Facebook and Instagram Ads work\n\n\n\n\n\n\n\n\n\nUnderstand how LinkedIn ads work\n\n\n\n\n\n\n\n\n\nStructure your ad campaigns\n\n\n\n\n\n\n\n\n\nAvoid the money wasting pitfalls of digital advertising\n\n\n\n\n\n\n\n\n\nIdentify your target audience for ads\n\n\n\n\n\n\n\n\n\nWhat makes a good ad\n\n\n\n\n\n\n\n\n\nHow to structure your content into a series\n\n\n\n\n\n\n\n\n\nWhat makes good video content\n\n\n\n\n\n\n\n\n\nWhich tools you need for content creation\n\n\n\n\n\n\nAbout the provider:\n\n\n\nThe Digital Marketing Success Series is run by Louise Mason\, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1\,000 businesses do better\, smarter marketing by developing marketing strategies to attract\, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples\, Butterkist\, Portakabin and Best Western hotels\, Louise has a wealth of knowledge to draw from to help business owners like you. \n\n\n\nThis programme is now full.\n\n\n\nPlaces are limited and we cannot guarantee a place to all who register. \n\n\n\nThese webinars are not recorded
URL:https://ynygrowthhub.com/event/online-workshops-digital-marketing-success-series-intermediate-2/
LOCATION:Thirsk & Malton
CATEGORIES:Next Step Into Digital,Intermediate
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DTSTART;TZID=Europe/London:20260115T100000
DTEND;TZID=Europe/London:20260115T160000
DTSTAMP:20260426T042052
CREATED:20251106T140608Z
LAST-MODIFIED:20260107T141425Z
UID:17216-1768471200-1768492800@ynygrowthhub.com
SUMMARY:🟡 Digital Advertising: Next Step into Digital
DESCRIPTION:Designed for those already using ads or running basic campaigns\, this session helps businesses optimise what they’re doing and experiment with more engaging formats; including audio advertising and podcast sponsorships. \nMake your ad spend go further and explore podcast marketing. Already using paid ads but want better results? This session helps you build a multichannel campaign based on your customer journey. You’ll also explore how to advertise within podcasts – and how to monetise your own. Expect practical demos\, campaign planning time\, and fresh ideas to elevate your reach. \n \nCore Topics: \n\nCampaign Review & Optimisation: How to interpret results: CTR\, CPC\, ROAS\, and what tweaks make a difference.\nBuilding a multichannel ad campaign: How to build a multichannel ad using Meta\, Google ads\, Youtube\, Tiktok. What a customer journey looks like and how to map your ads to it.\nA/B Testing Made Simple: How to test different creatives\, headlines\, or audiences\, even on a low budget.\nEmail marketing and Blogs: How to build your audience further by increasing your email list. Using blogging both your own and others to attract a wider audience.\nPodcast Advertising with Acast: Deep dive into how to create podcast ads using Acast: audience targeting\, costs\, formats\, and results.\nMonetising Your Own Podcast: Introduction to podcast sponsorship\, using Acast for monetisation\, and pairing audio with other ad formats.\nCreative Campaign Planning: Build a multi-platform ad sequence with a mix of visual and audio channels.\n\nTakeaways: \n\nAn ad campaign tracking sheet template (in Google Sheets or Excel)\nA “Podcast Monetisation Quick Start” guide\nA checklist for optimising ad spend\n\nThis workshop is intermediate\, booked onto Day 1: Digital Advertising for Beginners first. \nWhen: 10am-4pm\, Thursday 15 January (Full Day Workshop) \nWhere: Harrogate Civic Centre\, St Luke’s Mount\, Harrogate\, HG1 2AE \nRegister now
URL:https://ynygrowthhub.com/event/digital-advertising-for-intermediates-day-2-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Next Step Into Digital,Intermediate
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251201T130000
DTEND;TZID=Europe/London:20251201T140000
DTSTAMP:20260426T042052
CREATED:20251010T130439Z
LAST-MODIFIED:20251201T093834Z
UID:16961-1764594000-1764597600@ynygrowthhub.com
SUMMARY:🟡 Data Protection in practice
DESCRIPTION:🟡 Next Step into Digital \n\n\n\nIn this engaging and practical webinar series\, Privacy Protect Group Ltd will guide you through everything you need to know to build a confident\, compliant\, and resilient approach to data protection in your business. Whether you’re just starting out or looking to refine your practices\, each session is designed to build your understanding step-by-step. \n\n\n\nDrawing on years of experience supporting organisations across sectors\, Privacy Protect Group combines deep regulatory knowledge with a pragmatic\, business-focused approach. Their mission is to empower you to turn data protection into a catalyst for trust\, transparency\, and growth. \n\n\n\n\n\n\n\n\n\n\n\nThis session will equip you with the knowledge required to begin navigating data protection contracts\, international transfers\, secure file handling and communication\, while engraining good records and information management practice into your business. \n\n\n\nFollowing this session\, you will be able to: \n\n\n\n\n\n\nExplain the difference between processing\, data sharing\, joint controllership.\n\n\n\n\n\n\n\n\n\nIdentify what clauses need to be included for any contract to be compliant with UK GDPR\, and what to look for before signing up to generic terms and conditions.\n\n\n\n\n\n\n\n\n\nUnderstand when sharing information would constitute and international transfer and what to do to stay compliant.\n\n\n\n\n\n\n\n\n\nApply a pragmatic approach to compliance\, ensuring you balance the risks of non-compliance with business need.\n\n\n\n\n\n\nWebinar attendees will gain exclusive access to a fully-funded one-to-one virtual advisory clinic\, designed to help them turn insights into action and implement meaningful changes tailored to their business \n\n\n\nThe objective of these sessions is to provide a forum for participants to bring forward anything they have been struggling with that they may require support on and could include template reviews\, tackling a particular scenario or recapping knowledge. \n\n\n\nAbout the Provider\n\n\n\n\n\n\n\nPrivacy Protect Group Ltd is a UK based data protection and information governance consultancy\, offering advice\, training\, and consultancy relating data protection legal and regulatory compliance\, such as the UK General Data Protection Regulation (GDPR)\, Data Protection Act (DPA) 2018 and the Information Commissioner’s Office (ICO) expectations. Our team of experienced specialists is dedicated to helping you navigate the complexities of data privacy laws and regulations. \n\n\n\nEvent Details\n\n\n\nWhen: Monday 1 December\, 1pm -2pm \n\n\n\nWhere: Online \n\n\n\nRegister now
URL:https://ynygrowthhub.com/event/data-protection-in-practice/
LOCATION:Thirsk & Malton
CATEGORIES:Next Step Into Digital
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251114T100000
DTEND;TZID=Europe/London:20251114T113000
DTSTAMP:20260426T042052
CREATED:20251010T122407Z
LAST-MODIFIED:20251106T135327Z
UID:16934-1763114400-1763119800@ynygrowthhub.com
SUMMARY:🟡 Steps into Digital: Data Driven Decision Making
DESCRIPTION:🟡 Next step into digital \n\n\n\nThis webinar is part of Data Analytics for Smarter Decisions\, a nine part online workshop series designed to help businesses at every stage of their data journey\, from those just starting out to those ready to explore artificial intelligence and compliance. Each session is practical\, jargon free and grounded in real business use cases\, ensuring participants leave with tools and knowledge they can apply immediately. \n\n\n\n\n\n\n\nToo often\, businesses make decisions based on gut feel rather than evidence. This session shows how to close that gap by transforming reports into insights\, tracking meaningful KPIs and embedding a culture of data led decision making. \n\n\n\nFollowing this session\, you will be able to: \n\n\n\n\n\n\nDistinguish between raw data\, insights\, and actionable recommendations.\n\n\n\n\n\n\n\n\n\nSet and track KPIs that align directly with your organisation’s strategic goals.\n\n\n\n\n\n\n\n\n\nUse reports and dashboards to support evidence based discussions and decisions within your team.\n\n\n\n\n\n\nEvent details\n\n\n\nWhere: Online \n\n\n\nWhen: Friday 14 November\, 10am -11:30am \n\n\n\n📸 This workshop will be recorded and available on the Growth Hub website after the session is delivered. The recording will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \n\n\n\nSign up once\, get access to all nine sessions.\n\n\n\n  \n\n\n\nUK Shared Prosperity Fund\n\n\n\nThe Steps into Digital programme are funded by the UK Government through York and North Yorkshire Combined Authority’s allocation of the UK Shared Prosperity Fund. Steps into Digital is open to businesses within York & North Yorkshire. \n\n\n\nThe UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place\, supporting local business\, and people and skills. \n\n\n\nFor more information\, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
URL:https://ynygrowthhub.com/event/steps-into-digital-data-driven-decision-making/
LOCATION:Thirsk & Malton
CATEGORIES:Next Step Into Digital
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251107T100000
DTEND;TZID=Europe/London:20251107T113000
DTSTAMP:20260426T042052
CREATED:20251010T115929Z
LAST-MODIFIED:20251106T101317Z
UID:16921-1762509600-1762515000@ynygrowthhub.com
SUMMARY:🟡 Steps into Digital: Data Dashboarding
DESCRIPTION:🟡 Next step into digital \n\n\n\nThis webinar is part of Data Analytics for Smarter Decisions\, a nine part online workshop series designed to help businesses at every stage of their data journey\, from those just starting out to those ready to explore artificial intelligence and compliance. Each session is practical\, jargon free and grounded in real business use cases\, ensuring participants leave with tools and knowledge they can apply immediately. \n\n\n\n\n\n\n\nDelivered by Data Stream UK\, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy\, analytical insight and practical implementation support for SMEs. \n\n\n\n\n\n\n\n \n\n\n\nData Stream was born out of a profound understanding of the challenges facing businesses in today’s data-driven landscape. They witnessed first hand how companies struggled to navigate the complexities of emerging technologies while grappling with legacy software and a shortage of internal data expertise. It became evident that there was a need for a partner who could bridge the gap between the data-driven future and the present state of businesses. Their mission is to empower businesses with data-driven solutions tailored to their unique objectives. \n\n\n\nAbout this webinar\n\n\n\nSenior managers often ask for “a single version of the truth” when it comes to reporting. Dashboards provide exactly that. This session introduces platforms like Power BI and Google Looker Studio\, helping businesses create live dashboards that update automatically and unify data across systems. \n\n\n\nFollowing this session\, you will be able to:  \n\n\n\n\n\n\nDesign a simple dashboard structure to track KPIs relevant to your business.\n\n\n\n\n\n\n\n\n\nConnect a dashboard tool (e.g. Power BI or Looker Studio) to at least one live data source.\n\n\n\n\n\n\n\n\n\nCreate a basic\, interactive dashboard that automatically refreshes with the latest data.\n\n\n\n\n\n\nEvent details\n\n\n\nWhere: Online \n\n\n\nWhen: Friday 7 November\, 10am -11:30am \n\n\n\n📸 This workshop will be recorded and available on the Growth Hub website after the session is delivered. The recording will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \n\n\n\nSign up once\, get access to all nine sessions.\n\n\n\n  \n\n\n\nUK Shared Prosperity Fund\n\n\n\nThe Steps into Digital programme are funded by the UK Government through York and North Yorkshire Combined Authority’s allocation of the UK Shared Prosperity Fund. Steps into Digital is open to businesses within York & North Yorkshire. \n\n\n\nThe UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place\, supporting local business\, and people and skills. \n\n\n\nFor more information\, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
URL:https://ynygrowthhub.com/event/steps-into-digital-data-dashboarding/
LOCATION:Thirsk & Malton
CATEGORIES:Next Step Into Digital
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251031T100000
DTEND;TZID=Europe/London:20251031T113000
DTSTAMP:20260426T042052
CREATED:20251010T114014Z
LAST-MODIFIED:20251010T114035Z
UID:16912-1761904800-1761910200@ynygrowthhub.com
SUMMARY:Steps into Digital: Data Storage
DESCRIPTION:🟡 Next step into digital \n\n\n\nThis webinar is part of Data Analytics for Smarter Decisions\, a nine part online workshop series designed to help businesses at every stage of their data journey\, from those just starting out to those ready to explore artificial intelligence and compliance. Each session is practical\, jargon free and grounded in real business use cases\, ensuring participants leave with tools and knowledge they can apply immediately. \n\n\n\n\n\n\n\nDelivered by Data Stream UK\, a North Yorkshire based consultancy delivering end-to-end data and AI solutions with a strong emphasis on data literacy\, analytical insight and practical implementation support for SMEs. \n\n\n\n\n\n\n\n \n\n\n\nData Stream was born out of a profound understanding of the challenges facing businesses in today’s data-driven landscape. They witnessed first hand how companies struggled to navigate the complexities of emerging technologies while grappling with legacy software and a shortage of internal data expertise. It became evident that there was a need for a partner who could bridge the gap between the data-driven future and the present state of businesses. Their mission is to empower businesses with data-driven solutions tailored to their unique objectives. \n\n\n\nAbout this webinar\n\n\n\nMany businesses still store data in ad hoc ways\, spreadsheets saved on desktops\, files scattered across shared drives or inconsistent systems. This session explores how data should be stored\, the benefits of structured storage and the risks of poor practices. \n\n\n\nFollowing this session\, you will be able to: \n\n\n\n\n\n\nEvaluate how your organisation currently stores its data and identify common risks or inefficiencies.\n\n\n\n\n\n\n\n\n\nDescribe the benefits of structured storage solutions such as databases or cloud systems compared to ad hoc storage.\n\n\n\n\n\n\n\n\n\nOutline practical steps to improve data storage practices\, focusing on accessibility\, security and scalability.\n\n\n\n\n\n\nEvent details\n\n\n\nWhere: Online \n\n\n\nWhen: Friday 31 October\, 10am -11:30am \n\n\n\n📸 This workshop will be recorded and available on the Growth Hub website after the session is delivered. The recording will be sent out to all who register\, regardless of whether you are able to attend on the day or not. \n\n\n\nSign up once\, get access to all nine sessions.\n\n\n\n  \n\n\n\nUK Shared Prosperity Fund\n\n\n\nThe Steps into Digital programme are funded by the UK Government through York and North Yorkshire Combined Authority’s allocation of the UK Shared Prosperity Fund. Steps into Digital is open to businesses within York & North Yorkshire. \n\n\n\nThe UK Shared Prosperity Fund aims to improve pride in place and increase life chances across the UK investing in communities and place\, supporting local business\, and people and skills. \n\n\n\nFor more information\, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
URL:https://ynygrowthhub.com/event/steps-into-digital-data-storage/
LOCATION:Thirsk & Malton
CATEGORIES:Next Step Into Digital
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