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DTSTAMP:20260427T212933
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UID:19291-1774519200-1774530000@ynygrowthhub.com
SUMMARY:🟡 LEAP into Digital Marketing: Pickering & Online
DESCRIPTION:Next Step into Digital \nIf you’ve already dipped your toe into the world of digital marketing and you’re ready to dive deeper\, LEAP into Digital Marketing is the fully-funded course designed to take your skills from capable to campaign-ready. \nThis isn’t for beginners\, it’s for business owners\, marketers and creatives who’ve attended other courses or have hands-on experience\, and are now ready to build and execute full campaigns with confidence. \n \nAcross five weeks (three face-to-face sessions and two online)\, you’ll develop a results-driven content strategy built around funnel mapping\, a multi-platform calendar\, and integrated messaging. \nYou’ll get practical experience in producing and editing your own videos and podcasts\, as well as deep-dive sessions on Google and Meta ads from campaign structure to targeting\, community management\, and everything in between. \nCrucially\, we’ll make sure you understand your data\, what to track\, how to interpret it\, and how to use it to increase your success. \nIf you’re ready to move from knowing to doing\, Next Step into Digital is your launchpad. \nIdeal Participant Checklist: \nThis course is not for complete beginners – it’s perfect for people who: \n\n Already use digital marketing in their business (even if only in a basic way)\nHave attended beginner-level digital marketing training before\nHave posted content regularly on platforms like Facebook\, Instagram\, LinkedIn\, or TikTok\nUnderstand the basics of content creation\, social media\, or email marketing\nHave tried running ads (Facebook/Instagram or Google) or are interested in doing so\nWant to improve their skills in planning and running marketing campaigns\nAre ready to learn how to map out customer journeys and sales funnels\nWant to create better content\, including video or audio (e.g. podcasting)\nWant to manage their time and content across multiple platforms\nAre keen to learn how to track results and use data to grow their business\n\nAbout the Provider \n\nEnterprise Made Simple are a Teesside-based training provider\, who have supported over 1387 businesses with fully-funded training since 2008\, making them the largest business growth training company in the UK. \nEvent Details\n5 week workshop\, delivered partially online and partially in person\, 10am -1pm. \nIn-person sessions will be delivered in Pickering\, at the Pickering Recreation Club – Mill Lane\, Pickering\, YO18 7DB.  \n\n\n\nThursday 26 March\nIn Person\n\n\nThursday 2 April\nOnline\n\n\nThursday 9 April\nIn Person\n\n\nThursday 16 April\nOnline\n\n\nThursday 23 April\nIn Person\n\n\n\nRegister now
URL:https://ynygrowthhub.com/event/leap-into-digital-marketing-pickering-online/
LOCATION:Pickering Recreation Club\, Mill Lane\, Pickering\, Thirsk & Malton\, YO18 7DB
CATEGORIES:Next Step Into Digital,Intermediate
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260305T093000
DTEND;TZID=Europe/London:20260305T123000
DTSTAMP:20260427T212933
CREATED:20260113T175633Z
LAST-MODIFIED:20260209T134256Z
UID:18366-1772703000-1772713800@ynygrowthhub.com
SUMMARY:🟡 [FULL] AI Sales Accelerator (4-Week Bootcamp): York
DESCRIPTION:This intensive 4-week programme helps you build a complete AI sales system that amplifies your effectiveness while maintaining the authentic\, trust-based approach that wins long-term clients. \n \nCombining in-person workshops with online implementation sessions\, you’ll systematically build: AI-powered prospect research systems\, personalized outreach at scale\, automated follow-up sequences that stay authentic\, and CRM integration that saves hours weekly. \nThe programme is designed around the Trust Sales System – using AI to handle repetitive tasks so you can focus on building genuine relationships where they matter most. \nLimited to 10 participants to ensure personalized support as you build your systems. You’ll leave with working AI tools configured for your specific business\, plus ongoing peer accountability. \nPerfect for business owners ready to scale their sales efforts without losing the personal touch that builds trust. \n  \nWhat participants will leave with: \n\nComplete AI-enhanced Trust Sales System\nWorking prospecting and automation workflows\nPeer accountability partnerships\nContinued access to resources and community\n\n  \nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \n  \nWorkshop Details: 4-Week Implementation Programme\n  \nWeek 1: In-Person (Guild Hall\, York) \nAI Foundations for Sales (3 hours) 9.30am-12.30pm \nIntroduction to AI tools\, live demos\, hands-on setup\, and first implementation steps. Participants leave with AI tools configured and ready to use. \n\nWeek 2: In-Person (Guild Hall\, York) \nAI for Lead Generation & Prospecting (3 hours) 9.30am-12.30pm \nReview Week 1 implementation\, advanced prompting techniques\, AI for finding ideal customers\, and LinkedIn + AI workflows. \n\nWeek 3: In-Person (Guild Hall\, York) \nAutomation & Personalisation at Scale (3 hours) 9.30am-12.30pm \nAI for email follow-ups\, automating without losing personality\, CRM + AI integration basics\, and troubleshooting participant challenges. \n\nWeek 4: In-Person (Guild Hall\, York) \nYour AI Sales System & Showcase (3 hours) 9.30am-12.30pm \nParticipants present their AI sales systems\, receive peer feedback\, learn advanced techniques\, and graduate with working systems and ongoing resources \n  \nThis Bootcamp is now full.\nPlease complete the form to be added to the waiting list.
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a1-ai-sales-accelerator-4-week-bootcamp-york/
LOCATION:The Guildhall York\, Guildhall\, Coney St\, York\, York Central\, YO1 9QN
CATEGORIES:Intermediate
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260219T100000
DTEND;TZID=Europe/London:20260219T130000
DTSTAMP:20260427T212933
CREATED:20251212T154913Z
LAST-MODIFIED:20251212T155451Z
UID:17929-1771495200-1771506000@ynygrowthhub.com
SUMMARY:🟡 Creating a content strategy from scratch: Scarborough
DESCRIPTION:Digital Marketing Mastery series\n🟢 SEO and website auditing fundamentals: Scarborough – Thursday 5 February\n🟡 Building your online reputation: Scarborough – Thursday 12 February\n🟡 Creating a content strategy from scratch: Scarborough – Thursday 19 February\n  \nThe Digital Marketing Mastery series is a three-part weekly seminar session\, hosted at Patch York\, and led by Katie Thompson\, founder of content marketing service Katie Lingo. \nThe workshops will be presented in an interactive\, linear format building up from the basics of search engine optimisation (SEO) and website performance auditing\, right through to creating a content strategy. \nThe sessions will be ideal for business owners or brand marketers looking to improve their online footprint\, giving them the tools and knowledge to rank in search engines while delivering the best user experience for customers. \n \nAbout this session\nThis three-hour workshop will provide an interactive\, face-to-face session for those who have attended Phase 1\, 2 or both phases of the Digital Marketing Mastery series. Alternatively\, those who have not attended but have intermediate search engine optimisation knowledge\, and would now like to invest in content\, will benefit most. \nThe course will outline the fundamentals of creating a content strategy\, starting with an analysis of where our business is at (SOSTAC) and how we can achieve our goals using content. It will also cover marketing fundamentals such as funnel-led strategies and customer profiles\, together with tools to generate content ideas. Finally\, it will examine how to assign roles and measure the impacts of our marketing. \nDelivered via presentations\, group exercises and discussions\, this would be ideal for those looking to enhance an already established online presence. It is not mandatory to attend session 1 and 2\, but the class will build upon skills learnt within these. \nAbout the provider\nKatie Thompson runs Katie Lingo\, an outsourced content marketing service for agencies and small businesses. \nKatie’s background is in journalism and digital marketing\, having trained with the NCTJ and the CIM. Specialising in copywriting\, blogging\, press releases and SEO\, she has worked with clients including HSBC\, Reuters and Amazon. \nKatie is a regular speaker at marketing events such as BrightonSEO\, Digital City Festival and Sheffield DM. She expanded the business in 2020 to offer data visualisation and reporting in addition to writing services. \nEvent details\nScarborough Rugby Club \nThursday 19 February\, 10am to 1pm \nRegister now
URL:https://ynygrowthhub.com/event/creating-a-content-strategy-from-scratch-scarborough/
LOCATION:Scarborough Rugby Union Football Club\, Scarborough Rugby Union Football Club\, Scarborough\, Scarborough & Whitby\, YO13 0NL
CATEGORIES:Next Step Into Digital,Intermediate
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260212T100000
DTEND;TZID=Europe/London:20260212T130000
DTSTAMP:20260427T212933
CREATED:20251212T154359Z
LAST-MODIFIED:20251212T155601Z
UID:17925-1770890400-1770901200@ynygrowthhub.com
SUMMARY:🟡 Building your online reputation: Scarborough
DESCRIPTION:Digital Marketing Mastery series\n SEO and website auditing fundamentals: Scarborough – Thursday 5 February\n Building your online reputation: Scarborough – Thursday 12 February\n Creating a content strategy from scratch: Scarborough – Thursday 19 February\n  \nThe Digital Marketing Mastery series is a three-part weekly seminar session\, hosted at Scarborough Rugby Club\, and led by Katie Thompson\, founder of content marketing service Katie Lingo. \nThe workshops will be presented in an interactive\, linear format building up from the basics of search engine optimisation (SEO) and website performance auditing\, right through to creating a content strategy. \nThe sessions will be ideal for business owners or brand marketers looking to improve their online footprint\, giving them the tools and knowledge to rank in search engines while delivering the best user experience for customers. \n \nAbout this session\nThis three-hour workshop will provide an interactive\, face-to-face session for those who have attended Phase 1 of the Digital Marketing Mastery series or those who have intermediate search engine optimisation (SEO) knowledge. It will build upon the fundamentals of SEO\, in particular\, focusing on offsite SEO to enhance your online reputation. \nTopics covered will include local SEO\, social media for reputation-building\, and activities to demonstrate thought leadership including press releases\, award submissions and membership organisations. It will also cover how to measure brand awareness and explore Google search in more detail. \nDelivered via presentations\, group exercises and discussions\, this will lay the foundations for session 3. It is not mandatory to attend session 1\, though it may be helpful for beginners. \nAbout the provider\nKatie Thompson runs Katie Lingo\, an outsourced content marketing service for agencies and small businesses. \nKatie’s background is in journalism and digital marketing\, having trained with the NCTJ and the CIM. Specialising in copywriting\, blogging\, press releases and SEO\, she has worked with clients including HSBC\, Reuters and Amazon. \nKatie is a regular speaker at marketing events such as BrightonSEO\, Digital City Festival and Sheffield DM. She expanded the business in 2020 to offer data visualisation and reporting in addition to writing services. \nEvent details\nScarborough Rugby Club \nThursday 12 February\, 10am to 1pm \nRegister now
URL:https://ynygrowthhub.com/event/building-your-online-reputation-scarborough/
LOCATION:Scarborough Rugby Union Football Club\, Scarborough Rugby Union Football Club\, Scarborough\, Scarborough & Whitby\, YO13 0NL
CATEGORIES:Next Step Into Digital,Intermediate
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260127T100000
DTEND;TZID=Europe/London:20260127T160000
DTSTAMP:20260427T212933
CREATED:20251106T141600Z
LAST-MODIFIED:20260107T141646Z
UID:17234-1769508000-1769529600@ynygrowthhub.com
SUMMARY:🟡 Data & Analytics: Next Step into Digital
DESCRIPTION:Designed for businesses who already collect some data but want to actually do something with it. This session bridges the gap between tracking and decision-making. \nTurn data into action and make better marketing decisions. Already tracking some data? This session shows you how to read patterns\, build live dashboards\, and plan future campaigns using these insights. You’ll also explore forecasting tools\, customer journey mapping\, and how to present your data clearly and ethically. \n\nCore Topics: \n\nReviewing Performance: Reading trends over time — traffic\, conversions\, drop-offs.\nCreating Custom Dashboards: Combining GA\, CRM\, and ad data in tools like Looker Studio or Airtable to get a real-time view.\nCustomer Journey Mapping with Data: Using segmentation to personalise experiences\, fix drop-offs\, and optimise campaigns.\nIntro to Predictive Tools: Using forecasting features in CRM or GA4\, and demystifying terms like “attribution modelling.”\nData Ethics & Storytelling: Presenting data in a way that builds trust — internally and with customers.\n\nTakeaways: \n\nGoogle Looker Studio dashboard template\nCustomer journey mapping worksheet\nA guide to choosing your next data tool\n\nThis workshop is suitable for Intermediates\, attend Data & Analytics for Beginners: Day 1. \nWhen: Tuesday 27 January\, 10am – 4pm (Full day workshop) \nWhere: Harrogate Civic Centre\, St Luke’s Mount\, Harrogate\, HG1 2AE \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a1-data-analytics-for-intermediate-users-day-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Next Step Into Digital,Intermediate
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260123T100000
DTEND;TZID=Europe/London:20260123T130000
DTSTAMP:20260427T212933
CREATED:20251205T120918Z
LAST-MODIFIED:20251205T120946Z
UID:17763-1769162400-1769173200@ynygrowthhub.com
SUMMARY:🟡 How to Create a Digital Marketing Plan That Drives Sales
DESCRIPTION:Turn ideas into an action plan. Perfect if you want to move from “posting when you can” to running strategic digital marketing that actually supports your goals. \n \nYou’ll learn how to: \n\nBuild a simple marketing plan that keeps you focused\nIdentify your ideal customers and speak their language\nCreate a 90-day content calendar that saves time\nUnderstand what makes a good website and ensure its clear\, easy to use\, and designed to convert visitors into customers\nGet found on search engines with straightforward SEO tips anyone can apply\nUse email tools to stay in touch with customers\nTrack results in plain English so you know what’s paying off\n\nTakeaway \nA website and SEO checklist plus a ready-made content calendar template. \nAbout the provider \nClient Marketing is a specialist SME consultancy based in North Yorkshire\, delivering high-impact training and strategic advisory services in marketing\, digital transformation\, and sales. Established in 2013 and led by Chartered Marketer Simon Shepherd\, our organisation has extensive experience delivering funded business support programmes for local authorities\, universities\, and Growth Hubs across the UK. \nEvent details \nFriday 23 January\, 10am – 1pm \nPatch\, York \nRegister now
URL:https://ynygrowthhub.com/event/how-to-create-a-digital-marketing-plan-that-drives-sales/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
CATEGORIES:Next Step Into Digital,Intermediate
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T110000
DTEND;TZID=Europe/London:20260115T140000
DTSTAMP:20260427T212933
CREATED:20251010T132604Z
LAST-MODIFIED:20251117T094554Z
UID:16975-1768474800-1768485600@ynygrowthhub.com
SUMMARY:🟡 [FULL] Online Workshops: Digital Marketing Success Series (Intermediate)
DESCRIPTION: Next Step into Digital \n\n\n\nThroughout this online weekly workshop series\, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. \n\n\n\n\n\n\n\n\n\n\n\nJoin our Digital Marketing Success Series designed especially for small business owners who want to grow online\, even if you don’t consider yourself “tech-savvy.” This weekly workshop series will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. Whether you’re just getting started or ready to scale\, this workshop program will help you to build confidence\, clarity\, and results in your online marketing. \n\n\n\nEach workshop is packed with real-world examples\, guided how-to sessions\, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel\, perfect for rural and coastal businesses across North Yorkshire. \n\n\n\nWe start with the essentials – like what makes a good website\, how to get found in search engines and creating engaging social media content. Together we will lay your digital foundations and then layer on the tools and strategies to reach new customers\, build trust with your audience and consistently make more sales. \n\n\n\nYou’ll also be part of a supportive learning community with the same group of business owners throughout the program. With expert guidance and a safe space to ask questions and get feedback\, this is more than just training – it’s your digital marketing support network. \n\n\n\nBy taking part in this program\, you’ll gain the skills and confidence to make the right marketing decisions for your business and take action that leads to meaningful growth. \n\n\n\nStarting 15 January\, Thursdays 11am-2pm:\n\n\n\n\n\n\n15-Jan – Content Strategy – create your 90-day plan\n\n\n\n\n\n\n\n\n\n22-Jan – Profitable Google Ads\n\n\n\n\n\n\n\n\n\n29-Jan – Meta Ads for Facebook and Instagram\n\n\n\n\n\n\n\n\n\n05-Feb – LinkedIn Ads\n\n\n\n\n\n\n\n\n\n12-Feb – Content creation including video\n\n\n\n\n\n\n\n\n\n19-Feb – Podcast/You Tube content creation series\n\n\n\n\n\n\nLearning Outcomes:\n\n\n\n\n\n\nMap your content to the different stages of the marketing funnel\n\n\n\n\n\n\n\n\n\nIdentify your core content pillars\n\n\n\n\n\n\n\n\n\nSet an advertising budget and ROI target\n\n\n\n\n\n\n\n\n\nUnderstand how Google Ads work\n\n\n\n\n\n\n\n\n\nUnderstand how Facebook and Instagram Ads work\n\n\n\n\n\n\n\n\n\nUnderstand how LinkedIn ads work\n\n\n\n\n\n\n\n\n\nStructure your ad campaigns\n\n\n\n\n\n\n\n\n\nAvoid the money wasting pitfalls of digital advertising\n\n\n\n\n\n\n\n\n\nIdentify your target audience for ads\n\n\n\n\n\n\n\n\n\nWhat makes a good ad\n\n\n\n\n\n\n\n\n\nHow to structure your content into a series\n\n\n\n\n\n\n\n\n\nWhat makes good video content\n\n\n\n\n\n\n\n\n\nWhich tools you need for content creation\n\n\n\n\n\n\nAbout the provider:\n\n\n\nThe Digital Marketing Success Series is run by Louise Mason\, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1\,000 businesses do better\, smarter marketing by developing marketing strategies to attract\, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples\, Butterkist\, Portakabin and Best Western hotels\, Louise has a wealth of knowledge to draw from to help business owners like you. \n\n\n\nThis programme is now full.\n\n\n\nPlaces are limited and we cannot guarantee a place to all who register. \n\n\n\nThese webinars are not recorded
URL:https://ynygrowthhub.com/event/online-workshops-digital-marketing-success-series-intermediate-2/
LOCATION:Thirsk & Malton
CATEGORIES:Next Step Into Digital,Intermediate
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260115T100000
DTEND;TZID=Europe/London:20260115T160000
DTSTAMP:20260427T212933
CREATED:20251106T140608Z
LAST-MODIFIED:20260107T141425Z
UID:17216-1768471200-1768492800@ynygrowthhub.com
SUMMARY:🟡 Digital Advertising: Next Step into Digital
DESCRIPTION:Designed for those already using ads or running basic campaigns\, this session helps businesses optimise what they’re doing and experiment with more engaging formats; including audio advertising and podcast sponsorships. \nMake your ad spend go further and explore podcast marketing. Already using paid ads but want better results? This session helps you build a multichannel campaign based on your customer journey. You’ll also explore how to advertise within podcasts – and how to monetise your own. Expect practical demos\, campaign planning time\, and fresh ideas to elevate your reach. \n \nCore Topics: \n\nCampaign Review & Optimisation: How to interpret results: CTR\, CPC\, ROAS\, and what tweaks make a difference.\nBuilding a multichannel ad campaign: How to build a multichannel ad using Meta\, Google ads\, Youtube\, Tiktok. What a customer journey looks like and how to map your ads to it.\nA/B Testing Made Simple: How to test different creatives\, headlines\, or audiences\, even on a low budget.\nEmail marketing and Blogs: How to build your audience further by increasing your email list. Using blogging both your own and others to attract a wider audience.\nPodcast Advertising with Acast: Deep dive into how to create podcast ads using Acast: audience targeting\, costs\, formats\, and results.\nMonetising Your Own Podcast: Introduction to podcast sponsorship\, using Acast for monetisation\, and pairing audio with other ad formats.\nCreative Campaign Planning: Build a multi-platform ad sequence with a mix of visual and audio channels.\n\nTakeaways: \n\nAn ad campaign tracking sheet template (in Google Sheets or Excel)\nA “Podcast Monetisation Quick Start” guide\nA checklist for optimising ad spend\n\nThis workshop is intermediate\, booked onto Day 1: Digital Advertising for Beginners first. \nWhen: 10am-4pm\, Thursday 15 January (Full Day Workshop) \nWhere: Harrogate Civic Centre\, St Luke’s Mount\, Harrogate\, HG1 2AE \nRegister now
URL:https://ynygrowthhub.com/event/digital-advertising-for-intermediates-day-2-2/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Next Step Into Digital,Intermediate
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