BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Y&NY Growth Hub - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Y&NY Growth Hub
X-ORIGINAL-URL:https://ynygrowthhub.com
X-WR-CALDESC:Events for Y&NY Growth Hub
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260327T100000
DTEND;TZID=Europe/London:20260327T130000
DTSTAMP:20260419T131318
CREATED:20260127T104007Z
LAST-MODIFIED:20260127T104159Z
UID:18632-1774605600-1774616400@ynygrowthhub.com
SUMMARY:🟢 PR Media Workshop: How to Tell Your Story in the Media | Bedale
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\n Bedale Hall \n Friday 27 March \n 10am to 1pm \nRegister now
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-bedale/
LOCATION:Bedale\, Bedale Hall\, Bedale\, Thirsk & Malton\, DL8 1AA
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260326T100000
DTEND;TZID=Europe/London:20260326T130000
DTSTAMP:20260419T131318
CREATED:20260127T102855Z
LAST-MODIFIED:20260324T092545Z
UID:18628-1774519200-1774530000@ynygrowthhub.com
SUMMARY:🟢 [FULL] PR Media Workshop: How to Tell Your Story in the Media | Northallerton
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\n Evolution Business Centre\, Northallerton \n Thursday 26 March \n 10am to 1pm \nThis session is now full.\nPlease complete the form below to be added to our waiting list.
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-northallerton/
LOCATION:Evolution Business Centre\, Northallerton\, Richmond & Northallerton\, DL6 2NQ\, United Kingdom
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260325T190000
DTEND;TZID=Europe/London:20260325T200000
DTSTAMP:20260419T131318
CREATED:20260225T115707Z
LAST-MODIFIED:20260319T144203Z
UID:19088-1774465200-1774468800@ynygrowthhub.com
SUMMARY:[FULL] Strive Live Start-Up Incubator: March
DESCRIPTION:Following ongoing high demand and supporting hundreds of entrepreneurs\, the Growth Hub is planning to once again partner up with Enterprise Cube to deliver a cohort of the Strive Live Start-Up Incubator\, scheduled for March 2026. \nFind out more about more about the programme below\, and register your interest to secure the first places when dates are confirmed. \n\n\n\n  \nIf you are currently running or looking to launch a start-up based in York & North Yorkshire\, join this award-winning incubator designed to help grassroots entrepreneurs launch their business. Strive Live blends weekly live online training with regular one-to-one advice and on-demand online learning to make it simple and exciting to start a business. Plus\, you could win up to £2\,500 in micro grants at the end of the programme. \nReady to Launch Your Start-up in York & North Yorkshire?\nWe are looking for 30 new entrepreneurs with bright ideas and winning mentality to join our latest start-up support programme. Following a string of success stories\, we are now opening the doors for a new cohort of ambitious start-up businesses to turn entrepreneurial dreams into reality. \nWhether you’re already running a start-up or just about to take the plunge\, our programme is tailor-made to equip you with the skills and knowledge needed to thrive in today’s competitive market. \nDownload the project guide here \nAward-Winning Start-Up Support\nStrive Live Start-Up Incubator is an acclaimed programme designed exclusively for grassroots entrepreneurs like you. Our goal is simple: to help you launch and grow your business with unparalleled support and guidance. Benefit from a blend of dynamic weekly live online training\, personalised one-to-one advice\, and on-demand online learning\, all aimed at making your start-up journey enjoyable and effective. \nSecure your spot today to join our thriving community of aspiring entrepreneurs and kickstart your entrepreneurial journey with confidence. \nRead what previous attendees had to say:\n“I found the whole Strive experience positive. The explanation from both Paul & Richard was given in a relaxed way. Both made me feel included. A really unique opportunity. Nothing was a silly question. The one to ones were brilliant. The peer group was brilliant made more so by the WhatsApp community group . Hope that we all stay in touch. Look forward to seeing everyone succeed!” \n“Each session left my brain tingling with new ideas. Even though I’ve been through setting up a business before\, there was so much value in each session.” \nWant a taster?\nEnterprise Cube recently worked with the Growth Hub to deliver a pair of popular webinars covering how to write a Business Plan and Cashflow Forecast\, as well as a webinar entitled ‘Making the leap: are you ready to start a business?’. \nAbout the Programme\nThis programme is hosted online\, starting 7pm\, Tuesday 24 March\, running every Tuesday until Tuesday 5 May. \nThis support will only be available to businesses located in North Yorkshire Council and City of York Council areas. \nThis cohort is now full\nPlease note this cohort is now fully booked. Any further registrations will be added to a waiting list\, and will be contacted if and when space is available\, or if future cohorts are confirmed.
URL:https://ynygrowthhub.com/event/strive-live-start-up-incubator-march/
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260318T100000
DTEND;TZID=Europe/London:20260318T120000
DTSTAMP:20260419T131318
CREATED:20260122T162448Z
LAST-MODIFIED:20260223T164406Z
UID:18576-1773828000-1773835200@ynygrowthhub.com
SUMMARY:🟢 [FULL] PR Media Workshop: How to Tell Your Story in the Media | York
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\n Patch\, York  \n  Wednesday 18 March \n 10am to 1pm \n  \nThis is now full.
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-york-2/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
CATEGORIES:Beginner,Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260317T090000
DTEND;TZID=Europe/London:20260317T150000
DTSTAMP:20260419T131318
CREATED:20260113T180116Z
LAST-MODIFIED:20260116T131321Z
UID:18369-1773738000-1773759600@ynygrowthhub.com
SUMMARY:🟢 AI-Powered Sales: 1-day Introduction Workshop: Northallerton
DESCRIPTION:AI is transforming sales\, but most small businesses don’t know how to apply it while maintaining the trusted relationships that drive real business growth. \n \nThis beginner-friendly workshop shows you how to integrate AI into the Trust Sales System – using technology to save time while keeping the human connection that builds trust. You’ll learn to use AI for prospect research (10x faster than manual methods)\, create personalized outreach at scale\, automate follow-ups while maintaining authenticity\, and build your first AI sales workflow. \nNo technical experience needed. Through live demonstrations and hands-on practice\, you’ll actually configure and test AI tools during the session. \nPerfect for business owners who want to work smarter without sacrificing the genuine relationships that the Trust methodology emphasizes. \nWhat participants will leave with: \n\nWorking AI research workflow\nAI tools configured and ready to use\nUnderstanding of how AI enhances (not replaces) trust-based selling\nEthical AI guidelines for trusted professionals\nResources for continued learning\nOption to continue with AI Sales Accelerator\n\nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \nWorkshop Details\nTuesday 17 March\, 9am – 3pm \nNorthallerton\, Evolution Business Centre \nRegister Now
URL:https://ynygrowthhub.com/event/ai-powered-sales-1-day-introduction-workshop-northallerton/
LOCATION:Evolution Business Centre\, Northallerton\, Richmond & Northallerton\, DL6 2NQ\, United Kingdom
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260313T090000
DTEND;TZID=Europe/London:20260313T120000
DTSTAMP:20260419T131318
CREATED:20260122T155639Z
LAST-MODIFIED:20260122T155639Z
UID:18553-1773392400-1773403200@ynygrowthhub.com
SUMMARY:🟢 PR Media Workshop: How to Tell Your Story in the Media | Ripon
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\n Ripon Community House  \n  Friday 13 March \n 9am to 12pm \n  \nRegister now
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-ripon/
LOCATION:Ripon Community House\, 75 Allhallowgate\, Ripon\, Harrogate & Ripon\, HG4 1LE
CATEGORIES:Beginner,Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260311T100000
DTEND;TZID=Europe/London:20260311T130000
DTSTAMP:20260419T131318
CREATED:20260122T161714Z
LAST-MODIFIED:20260212T113434Z
UID:18571-1773223200-1773234000@ynygrowthhub.com
SUMMARY:🟢 [FULL] PR Media Workshop: How to Tell Your Story in the Media | York
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\n Patch\, York  \n  Wednesday 11 March \n 10am to 1pm \n  \nThis workshop is now full\nPlease join us at one of our other locations:\n\nMalton | Friday 20 February\, 10am – 1pm\nHarrogate | Thursday 26 February\, 10am – 1pm\nSkipton | Friday 27 February\, 10am – 1pm\nScarborough | Wednesday 4 March\, 10am – 1pm\nMasham |  Friday 6 March\, 10am – 1pm\nRipon | Wednesday 13 March\, 9am – 12pm\nYork | Wednesday 18 March\, 10am – 1pm\nNorthallerton | Thursday 26 March\, 10am – 1pm\nBedale | Friday 27 March\, 10am – 1pm\n\nComplete the form below to be added to this workshop’s waiting list\, someone will be in touch if a place becomes available.
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-york/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
CATEGORIES:Beginner,Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260306T100000
DTEND;TZID=Europe/London:20260306T130000
DTSTAMP:20260419T131318
CREATED:20260122T154417Z
LAST-MODIFIED:20260122T154535Z
UID:18548-1772791200-1772802000@ynygrowthhub.com
SUMMARY:🟢 PR Media Workshop: How to Tell Your Story in the Media | Masham
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\nThe White Bear\, Masham   \n Friday 6 March \n10am to 1pm \n  \nRegister now
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-masham/
LOCATION:The White Bear\, The White Bear\, Masham\, Skipton & Ripon\, HG4 4EN
CATEGORIES:Beginner,Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260304T100000
DTEND;TZID=Europe/London:20260304T133000
DTSTAMP:20260419T131318
CREATED:20260122T160339Z
LAST-MODIFIED:20260213T101307Z
UID:18562-1772618400-1772631000@ynygrowthhub.com
SUMMARY:🟢 [FULL] PR Media Workshop: How to Tell Your Story in the Media | Scarborough
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\n Scarborough Rugby Club \n  Wednesday 4 March \n 10am to 1pm \n  \nThis workshop is now full\nPlease join us at an alternative location:\n\nHarrogate | Thursday 26 February\, 10am – 1pm\nSkipton | Friday 27 February\, 10am – 1pm\nMasham | Friday 6 March\, 10am – 1pm\nRipon | Wednesday 13 March\, 9am – 12pm \nYork | Wednesday 18 March\, 10am – 1pm\nNorthallerton | Thursday 26 March\, 10am – 1pm\nBedale | Friday 27 March\, 10am – 1pm\n\nOr complete the form below to be added to this workshop’s waiting list.
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-scarborough/
LOCATION:Scarborough Rugby Club\, Silver Royd\, Scalby\,\, Scarborough\, Scarborough & Whitby\, YO13 0NL
CATEGORIES:Beginner,Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260227T100000
DTEND;TZID=Europe/London:20260227T130000
DTSTAMP:20260419T131318
CREATED:20260122T160842Z
LAST-MODIFIED:20260122T161113Z
UID:18566-1772186400-1772197200@ynygrowthhub.com
SUMMARY:🟢 PR Media Workshop: How to Tell Your Story in the Media | Skipton
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\n Elsworth at the Mill\, Skipton \n  Friday 27 February \n 10am to 1pm \n  \nRegister now
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-skipton/
LOCATION:Elsworth at the Mill\, Chapel Hill\, Skipton\, Skipton & Ripon\, BD23 1NL
CATEGORIES:Beginner,Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260226T100000
DTEND;TZID=Europe/London:20260226T130000
DTSTAMP:20260419T131318
CREATED:20260127T102022Z
LAST-MODIFIED:20260127T102543Z
UID:18623-1772100000-1772110800@ynygrowthhub.com
SUMMARY:🟢 PR Media Workshop: How to Tell Your Story in the Media | Harrogate
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\n Starling Bar\, Harrogate \n Thursday 26 February \n10am to 1pm \nRegister now
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-harrogate/
LOCATION:Starling\, Starling\, 47 Oxford St\, Harrogate\, Harrogate & Knaresborough\, HG1 1PW
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260225T100000
DTEND;TZID=Europe/London:20260225T120000
DTSTAMP:20260419T131318
CREATED:20251106T152320Z
LAST-MODIFIED:20260108T135956Z
UID:17242-1772013600-1772020800@ynygrowthhub.com
SUMMARY:🟢 Digital Tools for your Manufacturing Business: Workshop Series
DESCRIPTION: First Step into Digital \nThis engaging workshop series delivered by Hello Technology is designed to help manufacturing businesses harness the power of digital tools to improve their digital systems\, record keeping\, data management and marketing. Participants will be led through 5 focussed sessions\, with each workshop blending expert-led guidance with practical exercises. Attendees will have the opportunity to apply new strategies and concepts directly to their business. With a mix of group learning and tailored support participants will leave with a clear digital roadmap\, increased confidence and actionable insights to drive long-term success in their manufacturing business. \n \nWeek 1: Digital Systems Design \nWe will begin by exploring the various building blocks of digital systems and how they interact. This will include looking at hardware\, software\, networks\, backups and digital resilience. We’ll look at some real-world examples and work through a series of guided exercises which will help participants gain a deeper understanding of how they can design and developer their own digital systems. \nWeek 2: Digital Record Keeping \nIn this session we’ll take a deep dive into data. We’ll look at different ways of storing data and weigh up the pros and cons of each. Together we’ll look at a few free tools which can be used to store queryable data. Participants will be helped to think through the data they already hold about their business\, and consider how their data storage systems and data quality can be improved in order to make it more useful and accessible. \nWeek 3: Software & Automation \nWe’ll explore the value of connected systems and explore ways of joining the dots between different kinds of data. We’ll look at databases and discuss how they should be structured. Participants will be taken through a number of exercises aimed at teaching the basics of database design\, and how tools like Google Forms and Sheets can be used to enter\, store and query data. \nWeek 4: IoT\, Sensors & Monitoring \nIn this session we’ll explore various physical computing devices from manufacturers like Arduino and Raspberry Pi. We’ll look at some real-world examples and consider how devices like these can be used to streamline record-keeping and data entry and provide realtime feedback within manufacturing processes. \nWeek 5: Marketing \nIn the final session we’ll look at various aspects of marketing. This session will give participants the opportunity to think through how their business could better market their products and services. We’ll cover marketing strategy\, websites\, email marketing\, social media\, building trust and reputation management. Participants will be encouraged to connect the dots between their digital systems design\, customer service\, product quality and how this fits with their marketing proposition. \nWeekly 1-to-1 Support \nBetween sessions\, each business will receive one hour of dedicated 1-to-1 support per week (totalling five hours). This time will be used to help implement the tools and strategies introduced during the workshops. Support will be delivered either remotely or in person\, depending on the needs and preferences of each business. \nAbout the provider\n\n\n\nHello Technology is the design studio of Jack Barber. \nJack designs graphics\, builds websites\, develops software & creates marketing campaigns which help organisations thrive. He works closely with his clients and provides ongoing support to ensure long-term success. \nEvent details\nIn person sessions will be held at Green Lane Centre training room (Green Lane Centre\, Green Ln\, Whitby YO22 4EH) \n\nWednesday 25 February – 10am – 12pm – Green Lane Centre\nWednesday 4 March 10am – 12pm – Zoom\nWednesday 11 March 10am – 12pm – Zoom\nWednesday 18 March 10am – 12pm – Zoom\nWednesday 25 March 10am – 12pm – Green Lane Centre\n\nRegister now\nPlaces are limited.
URL:https://ynygrowthhub.com/event/whitby-workshop-series-digital-tools-for-your-manufacturing-business/
LOCATION:Green Lane Centre training room\, Green Lane Centre\, Whitby\, Scarborough & Whitby\, YO22 4EH
CATEGORIES:Beginner,First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260224T090000
DTEND;TZID=Europe/London:20260224T150000
DTSTAMP:20260419T131318
CREATED:20260113T174946Z
LAST-MODIFIED:20260114T152251Z
UID:18361-1771923600-1771945200@ynygrowthhub.com
SUMMARY:🟢 Win More Work: Sell Your Services with Confidence: Harrogate
DESCRIPTION:Can you clearly explain what you do and why someone should choose you? Most service business owners can’t – and it’s costing them opportunities. \n \nThis practical workshop deepens your understanding of the Trust Sales System\, focusing specifically on how trusted sales professionals communicate value. You’ll learn to articulate your unique value in 60 seconds\, position your services on value rather than price\, talk about pricing with confidence\, adapt your message for different situations (networking\, meetings\, presentations)\, handle tough questions authentically\, and close conversations that lead to signed contracts. \nThrough hands-on exercises\, peer feedback\, and expert coaching\, you’ll develop and test authentic messaging that resonates with your ideal customers. \nPerfect for consultants\, coaches\, architects\, designers\, and any service-based business owner who wants to win more work through better positioning and trusted relationships. \nWhat participants will leave with: \n\nTrust-based value articulation frameworks\nTested 60-second pitch\nPricing confidence scripts\nResponse frameworks for tough questions\nSkills to build trust through authentic communication\nAction plan for immediate implementation\n\nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \nWorkshop Details\nTuesday 24 February\, 9am – 3pm \nHarrogate\, The Old Swan Hotel \nRegister now
URL:https://ynygrowthhub.com/event/win-more-work-sell-your-services-with-confidence-harrogate/
LOCATION:Old Swan Hotel\, The Old Swan Hotel\, Harrogate\, Harrogate & Knaresborough\, HG1 2SR
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260220T100000
DTEND;TZID=Europe/London:20260220T130000
DTSTAMP:20260419T131318
CREATED:20260122T153309Z
LAST-MODIFIED:20260122T154605Z
UID:18543-1771581600-1771592400@ynygrowthhub.com
SUMMARY:🟢 PR Media Workshop: How to Tell Your Story in the Media | Malton
DESCRIPTION:In a fast-paced digital world\, PR is arguably the most cost-effective\, high impact way to build trust\, raise profile and increase footfall. \nThis hands-on 3-hour ‘boot camp’ is designed to empower you to understand what makes a story\, how best to tell it\, and how to master media relations. \nYou’ll gain real-world\, practical insights from a leading award-winning agency\, with 15+ years’ experience. \nTopics include: PR hooks\, strategy\, media relations\, digital & social\, broadcast media\, crisis comms. \n \nWho should attend\nThis is suitable for complete beginners\, as well as those who want to sharpen their existing skills. You’ll leave with practical tools and feel confident to start\, or build\, on your PR journey. \nWhether you are a rural business\, entrepreneur\, artist or creative\, SME\, charity\, social enterprise\, or tourism attraction – Cause & Effect PR works across sectors. \nWhy you should attend\nOur PR campaigns have resulted in: \n\nA 50% rise in visitor numbers for a Nidderdale visitor attraction in difficult winter months\nA 75% increase in footfall for a garden’s attraction in Ripon\nClients report direct results attracting new clients\, investors\, and profile\nEvent organisers report consistently strong ticket sales and sell-out audiences\nA lobbying campaign for an arts charity helping secure a £5m investment\n\n“What would be your ideal coverage? They asked. Um….I mean the dream would be a Guardian article\, but we’d settle for some regional press\, I said. A few weeks later\, we’ve had a BBC Radio 4 feature\, a lead article in the Guardian online climate change section\, BBC news\, ITV regional news\, and much more. I’m blown away by the coverage.” – Adam Cooper\, Threads in the Ground \nYour tutors: Ann and Clair\nCause & Effect PR has 15+ years’ experience raising profile\, reputation\, and footfall for a wide-range of people and organisations. \nAccreditations\nCause & Effect is B Corp Certified – meaning it meets rigorous social\, environmental and transparency standards. \nThe team were PR Agency of the Year at the Prolific North Awards\, and have won various accolades over the years from the Institute of Directors’ Awards\, Harrogate Advertiser Business Excellence Awards\, and were recognised by The Guardian for Marketing and PR Excellence. \nQualified in feature writing\, digital journalism (Reuters\, Google\, and AI)\, and marketing. The team are also working journalists\, writing directly for publications including the Yorkshire Post. \nEvent details\n📍The Wesley Centre\, Malton   \n📅 Friday 20 February \n🕑10am to 1pm \n  \nRegister now
URL:https://ynygrowthhub.com/event/pr-media-workshop-how-to-tell-your-story-in-the-media-malton/
LOCATION:The Wesley Centre\, Saville St\, Malton\, Thirsk & Malton\, YO17 7LL
CATEGORIES:Beginner,Suitable for All
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260217T090000
DTEND;TZID=Europe/London:20260217T150000
DTSTAMP:20260419T131318
CREATED:20260113T174213Z
LAST-MODIFIED:20260205T115757Z
UID:18357-1771318800-1771340400@ynygrowthhub.com
SUMMARY:🟢 [FULL] Win More Work: Sell Your Services with Confidence: York
DESCRIPTION:Can you clearly explain what you do and why someone should choose you? Most service business owners can’t – and it’s costing them opportunities. \n \nThis practical workshop deepens your understanding of the Trust Sales System\, focusing specifically on how trusted sales professionals communicate value. You’ll learn to articulate your unique value in 60 seconds\, position your services on value rather than price\, talk about pricing with confidence\, adapt your message for different situations (networking\, meetings\, presentations)\, handle tough questions authentically\, and close conversations that lead to signed contracts. \nThrough hands-on exercises\, peer feedback\, and expert coaching\, you’ll develop and test authentic messaging that resonates with your ideal customers. \nPerfect for consultants\, coaches\, architects\, designers\, and any service-based business owner who wants to win more work through better positioning and trusted relationships. \nWhat participants will leave with: \n\nTrust-based value articulation frameworks\nTested 60-second pitch\nPricing confidence scripts\nResponse frameworks for tough questions\nSkills to build trust through authentic communication\nAction plan for immediate implementation\n\nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \nWorkshop Details\nTuesday 17 February\, 9am – 3pm \nYork Guildhall \nThis workshop is now full.\nPlease complete the form below to be added to a waiting list. Someone will be in touch if a place becomes available.
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-win-more-work-sell-your-services-with-confidence-york/
LOCATION:The Guildhall York\, Guildhall\, Coney St\, York\, York Central\, YO1 9QN
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260210T090000
DTEND;TZID=Europe/London:20260210T150000
DTSTAMP:20260419T131318
CREATED:20260113T173153Z
LAST-MODIFIED:20260113T173153Z
UID:18353-1770714000-1770735600@ynygrowthhub.com
SUMMARY:🟢 Sales Skills for Business Owners Who Hate Selling: Harrogate
DESCRIPTION:Most business owners didn’t start their businesses to become salespeople – but selling is essential for growth. This hands-on workshop introduces you to the Trust Sales System\, Urban Spark’s proven methodology for building confidence in sales without pushy tactics. \n \nYou’ll learn the fundamentals of becoming a trusted sales professional: starting sales conversations naturally\, understanding your ideal customer profile\, structuring discussions that uncover customer needs\, qualifying the right prospects\, handling common objections with confidence\, and closing deals that feel authentic. \nThrough interactive exercises\, hands-on practice\, and expert guidance from someone who’s done over 30\,000 sales conversations\, you’ll develop practical skills you can use immediately. \nPerfect for business owners\, founders\, and solopreneurs who are brilliant at their craft but struggle with the sales side of their business. \nWhat participants will leave with: \n\nIntroduction to the Trust Sales System\nProven conversation frameworks and scripts\nIdeal customer profile template\nObjection-handling techniques\nFoundation skills of a trusted sales professional\nAccess to ongoing Q&A support sessions\n\nDaniel Hodgson – Founder\, Urban Spark Sales Enablement & Training \nUrban Spark Sales Enablement & Training helps business owners transform sales struggles into consistent revenue through the Trust Sales System – a proven methodology that builds confidence without pushy tactics. \nDaniel is a sales professional and entrepreneur who previously bootstrapped a business from zero to 10 employees whilst building an ecommerce division that generated over £2 million in ecommerce sales. \nWith 20+ years of sales experience working with global brands including adidas and AB InBev\, Daniel has managed and sold into retail\, B2B\, B2C and delivered over 30\,000 sales conversations. \nHe founded Urban Spark and developed the Trust Sales System to help business owners sell with confidence and authenticity. Daniel now serves as Lead Sales Partner for University of York’s Phase One Incubator and delivers Growth Hub LEAD programmes\, with a mission to help 5\,000 businesses become trusted sales professionals. \nWorkshop Details\nTuesday 10 February\, 9am – 3pm \nHarrogate\, The Old Swan Hotel \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-sales-skills-for-business-owners-who-hate-selling-harrogate/
LOCATION:Old Swan Hotel\, The Old Swan Hotel\, Harrogate\, Harrogate & Knaresborough\, HG1 2SR
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260205T100000
DTEND;TZID=Europe/London:20260205T130000
DTSTAMP:20260419T131318
CREATED:20251212T153236Z
LAST-MODIFIED:20251212T155528Z
UID:17919-1770285600-1770296400@ynygrowthhub.com
SUMMARY:🟢 SEO and website auditing fundamentals: Scarborough
DESCRIPTION:Digital Marketing Mastery series\n SEO and website auditing fundamentals: Scarborough – Thursday 5 February\n Building your online reputation: Scarborough – Thursday 12 February\n Creating a content strategy from scratch: Scarborough – Thursday 19 February\n \nThe Digital Marketing Mastery series is a three-part weekly seminar session\, hosted at Scarborough Rugby Club\, and led by Katie Thompson\, founder of content marketing service Katie Lingo. \nThe workshops will be presented in an interactive\, linear format building up from the basics of search engine optimisation (SEO) and website performance auditing\, right through to creating a content strategy. \nThe sessions will be ideal for business owners or brand marketers looking to improve their online footprint\, giving them the tools and knowledge to rank in search engines while delivering the best user experience for customers. \n \nAbout this session\nThis fully funded three-hour workshop will provide an interactive\, face-to-face session for anybody who is new to search engine optimisation (SEO). Ideal for those looking to develop a website or improve on their existing site\, this beginners’ course will give a broad overview of the three areas of SEO: onsite\, offsite and technical. \nIt will introduce the fundamentals of auditing a website\, as well as the best free tools to use for measuring performance and improving the user experience. \nDelivered via presentations\, group exercises and discussions\, this introduction will lay the foundations for sessions 2 and 3. \nAbout the provider\nKatie Thompson runs Katie Lingo\, an outsourced content marketing service for agencies and small businesses. \nKatie’s background is in journalism and digital marketing\, having trained with the NCTJ and the CIM. Specialising in copywriting\, blogging\, press releases and SEO\, she has worked with clients including HSBC\, Reuters and Amazon. \nKatie is a regular speaker at marketing events such as BrightonSEO\, Digital City Festival and Sheffield DM. She expanded the business in 2020 to offer data visualisation and reporting in addition to writing services. \nEvent details\nScarborough Rugby Club \nThursday 5 February\, 10am to 1pm \nRegister now
URL:https://ynygrowthhub.com/event/seo-and-website-auditing-fundamentals-scarborough/
LOCATION:Scarborough Rugby Union Football Club\, Scarborough Rugby Union Football Club\, Scarborough\, Scarborough & Whitby\, YO13 0NL
CATEGORIES:Beginner,First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260202T100000
DTEND;TZID=Europe/London:20260202T140000
DTSTAMP:20260419T131318
CREATED:20251010T103542Z
LAST-MODIFIED:20251215T153831Z
UID:16872-1770026400-1770040800@ynygrowthhub.com
SUMMARY:🟢 Start-up business training for therapists in the holistic\, beauty\, hair and health fields: Northallerton
DESCRIPTION:Starting in business or thinking of making the move and have 100s of questions? This course is for you! \n\n\n\n\n\nThis three-stage course is designed for therapists and professionals in fields like personal training\, pet grooming\, and hairdressing\, and covers everything you need to successfully set up and run your own business. \n\n\n\n\n\n\n\n\n\nWe will help you identify some of the key questions and help you find the answers that are right for your business. Things like: \n\n\n\n\n\n\nHow much will I charge?\n\n\n\n\n\n\n\n\n\nHow will I record my income?\n\n\n\n\n\n\n\n\n\nHow do I get clients?\n\n\n\n\n\n\n\n\n\nWhat support is available to me?\n\n\n\n\n\n\n\n\n\nHow do I make time for my family?\n\n\n\n\n\n\nLed by a successful therapist with over 20 years of business experience\, this course offers a supportive and non-judgemental space to learn\, share challenges\, and grow alongside others in similar positions. \n\n\n\nYou’ll leave with clear\, actionable steps to build your business your way. \n\n\n\nThe course includes a face-to-face workshop\, a one-to-one coaching session\, and a final online group meet-up to celebrate your progress and share your wins. \n\n\n\nEvent details\n\n\n\nWhen: Monday 2 February 2026\, 10am – 2pm \n\n\n\n\n\nWhere: Evolution Business Centre\, Northallerton\, DL6 2NQ \n\n\n\nRegister now
URL:https://ynygrowthhub.com/event/start-up-business-training-for-therapists-in-the-holistic-beauty-hair-and-health-fields-northallerton/
LOCATION:Evolution Business Centre\, Northallerton\, Richmond & Northallerton\, DL6 2NQ\, United Kingdom
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260121T100000
DTEND;TZID=Europe/London:20260121T130000
DTSTAMP:20260419T131318
CREATED:20251205T120312Z
LAST-MODIFIED:20251205T120352Z
UID:17757-1768989600-1769000400@ynygrowthhub.com
SUMMARY:🟢 Digital Marketing Foundations
DESCRIPTION:This session breaks digital marketing down into steps you can understand. It helps beginners make progress without jargon or pressure. \n \nWho this is for\nPeople who want strong digital basics. New business owners. Sole traders. Anyone who wants more confidence in marketing tools so they can attract more customers. \nWhat the session covers\n• How to build a simple digital presence that works.\n• Website essentials. What good looks like and where most sites fall down.\n• SEO basics in plain English.\n• Google Business setup and optimisation.\n• Social media essentials. What platform to pick. How to plan content.\n• Simple AI tools for content creation.\n• A clear structure for marketing using the MAP Framework. \nWhat attendees take away\n• A practical plan to follow for the next 90 days.\n• A website and social media MOT checklist.\n• A better understanding of what drives reach\, clicks and enquiries.\n• Confidence to make improvements without needing an agency. \nAbout the provider \nClient Marketing is a specialist SME consultancy based in North Yorkshire\, delivering high-impact training and strategic advisory services in marketing\, digital transformation\, and sales. Established in 2013 and led by Chartered Marketer Simon Shepherd\, our organisation has extensive experience delivering funded business support programmes for local authorities\, universities\, and Growth Hubs across the UK. \nEvent details\nWednesday 21 January\, 10am – 1pm \nPatch\, York \nRegister now
URL:https://ynygrowthhub.com/event/digital-marketing-foundations/
LOCATION:Patch York\, York\, York Central\, YO1 6FA
CATEGORIES:Beginner,First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260113T110000
DTEND;TZID=Europe/London:20260113T130000
DTSTAMP:20260419T131318
CREATED:20251106T141817Z
LAST-MODIFIED:20260213T121206Z
UID:17236-1768302000-1768309200@ynygrowthhub.com
SUMMARY:🟢 [FULL] Online Workshops: Digital Marketing Success Series (Beginner)
DESCRIPTION:Throughout this online weekly workshop series\, Louise Mason of Your Marketing Specialist will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. \nConfidently Step into Digital Marketing – No Matter Where You’re Starting From \n\nJoin our Digital Marketing Success Series designed especially for small business owners who want to grow online\, even if you don’t consider yourself “tech-savvy.” This weekly workshop series will guide you through the basics of digital marketing and on to more advanced strategies – all at your pace\, with the same supportive group of peers by your side. Whether you’re just getting started or ready to scale\, this workshop program will help you to build confidence\, clarity\, and results in your online marketing. \nEach workshop is packed with real-world examples\, guided how-to sessions\, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel\, perfect for rural and coastal businesses across North Yorkshire. \nWe start with the essentials – like what makes a good website\, how to get found in search engines and creating engaging social media content. Together we will lay your digital foundations and then layer on the tools and strategies to reach new customers\, build trust with your audience and consistently make more sales. \nYou’ll also be part of a supportive learning community with the same group of business owners throughout the program. With expert guidance and a safe space to ask questions and get feedback\, this is more than just training – it’s your digital marketing support network. \nBy taking part in this program\, you’ll gain the skills and confidence to make the right marketing decisions for your business and take action that leads to meaningful growth. \nStarting 13 January\, Tuesday 11am – 1pm:\n\n13-Jan – Welcome to Digital Marketing\n20-Jan – Website Essentials\n27-Jan – SEO Essentials (including AI search)\n3-Feb – Google Business Suite\n10-Feb – Social media Essentials\n17-Feb – Content Creation and Planning Techniques\n24-Feb – Effective Email Marketing\n\nLearning Outcomes:\n\nHow to choose the best social media platform for your business\nUnderstand how the social media algorithms work\nDiscover what makes content engaging\nGet organised with planning and scheduling your content\nMake the most of the Google Business Suite to increase your visibility online\nUnderstand how SEO works and choose the strategies to help you get found in search engines like Google\nUnderstand how AI is influencing search and how to get found in tools like ChatGPT\nWhat makes a good website and how to optimise yours to make it easier for people to buy from you\nLeverage the power of email marketing beyond newsletters to effectively nurture your audience.\n\nAbout the provider:\nThe Digital Marketing Success Series is run by Louise Mason\, Your Marketing Specialist. Louise is an Independent Marketing Consultant helping businesses drive growth through strategic marketing. Louise is on a mission to help 1\,000 businesses do better\, smarter marketing by developing marketing strategies to attract\, convert and keep customers coming back for more. With 20 years of experience and over 900 businesses helped from Accountants to Zumba teachers and household brands including Staples\, Butterkist\, Portakabin and Best Western hotels\, Louise has a wealth of knowledge to draw from to help business owners like you. \nThis is now full.\nComplete the form below to join our waiting list.
URL:https://ynygrowthhub.com/event/17236/
LOCATION:Online
CATEGORIES:Beginner,First Step Into Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251211T100000
DTEND;TZID=Europe/London:20251211T130000
DTSTAMP:20260419T131318
CREATED:20251010T131704Z
LAST-MODIFIED:20251128T090730Z
UID:16968-1765447200-1765458000@ynygrowthhub.com
SUMMARY:🟢 [FULL] Social Media Ads & Paid Campaigns: Tadcaster
DESCRIPTION:Join us for 📢 Social Media Ads & Paid Campaigns in Tadcaster on Thursday 11 December. \n\n\n\nReady to scale up? If you’re already active online and want to reach more customers\, this is for you. \n\n\n\n\n\n\n\nWe’ll cover: \n\n\n\n\n\n\nHow to set up ad accounts with confidence\n\n\n\n\n\n\n\n\n\nEasy ways to target the right people  new customers and those already interested\n\n\n\n\n\n\n\n\n\nSetting sensible budgets that match your goals\n\n\n\n\n\n\n\n\n\nWriting ads that grab attention and get clicks\n\n\n\n\n\n\n\n\n\nUnderstanding the key numbers to check if your ads are working\n\n\n\n\n\n\nTakeaway: An ad planning sheet with targeting ideas\, budget ranges\, and example copy. \n\n\n\nAbout the Provider\n\n\n\nClient Marketing is a specialist SME consultancy based in North Yorkshire\, delivering high-impact training and strategic advisory services in marketing\, digital transformation\, and sales. Established in 2013 and led by Chartered Marketer Simon Shepherd\, our organisation has extensive experience delivering funded business support programmes for local authorities\, universities\, and Growth Hubs across the UK. \n\n\n\nEvent details\n\n\n\nWhen: Thursday 11 December\, 10am-1pm \n\n\n\nLocation: Tadcaster Albion AFC\, Tadcaster\, North Yorkshire\, LS24 9AY \n\n\n\nThis programme is now full.\n\n\n\n 
URL:https://ynygrowthhub.com/event/social-media-ads-paid-campaigns-tadcaster/
LOCATION:Tadcaster Albion AFC\, Tadcaster\, Selby\, LS24 9AY
CATEGORIES:Beginner
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251113T100000
DTEND;TZID=Europe/London:20251113T160000
DTSTAMP:20260419T131318
CREATED:20251106T140826Z
LAST-MODIFIED:20251107T095032Z
UID:17224-1763028000-1763049600@ynygrowthhub.com
SUMMARY:🟢 Business Automation for Beginners: Day 1
DESCRIPTION:An accessible introduction to identifying everyday inefficiencies and applying simple digital tools to reclaim time and reduce errors. \nThis beginner-friendly workshop helps you feel more confident using everyday digital platforms like Google Docs\, Trello\, and Asana. You’ll learn how to map out tasks\, reduce repetition\, and set up basic workflows\, even if you’re brand new to tech. Perfect for those looking to replace paperwork with simple\, time-saving solutions. \n\nCore Topics: \n\nWhat is Business Automation? Plain English intro: from spreadsheets to smart workflows. What counts as automation?\nDigital Health Check: Identifying repetitive tasks\, communication gaps\, and process bottlenecks.\nWorkflow Mapping 101: Visualising how things get done in your business (and spotting where you’re wasting time).\nBasic Scheduling for businesses: Email scheduling\, appointment set up on Google Calendar and Calendly. Email automation\nTool Introductions: Live demos of Trello (task boards)\, Asana (project planning\, product dev & sprint)\, Google Workspace (automation tricks)\, and Zapier (connecting apps easily).\nQuick Wins: Setting up a recurring checklist\, automated task assignment\, or email trigger\, no coding required.\n\nTakeaways: \n\n‘Automation Planner’ worksheet (workflow mapping + priority score)\nComparison table of free tools\nBeginner Zapier recipe handout (e.g. “when I get a form response\, create a task”)\n\nThis workshop is suitable for beginners\, and will be followed up by an intermediate workshop in January. \nWhen: Thursday 13 November\, 10am – 4pm (Full Day Workshop) \nWhere: Co-Lab Harrogate – Entrance 3\, Convention Centre\, King’s Road\, Harrogate\, HG1 5NX \nRegister now
URL:https://ynygrowthhub.com/event/%f0%9f%9f%a2-business-automation-for-beginners-day-1/
LOCATION:Harrogate Civic Centre\, Harrogate\, Harrogate & Knaresborough\, HG1 2AE
CATEGORIES:Beginner,First Step Into Digital
END:VEVENT
END:VCALENDAR